Givex Launches Gift Card Program with MLSE
Givex (TSX: GIVX) is thrilled to announce the launch of its industry-leading gift card program with Maple Leaf Sports & Entertainment Ltd. (“MLSE”) on Feb. 11, 2022. This relationship allows MLSE to quickly pivot to offer fans a digital gift card that can be redeemed at all its venues, rather than a plastic, physical card.
The relationship with MLSE adds another blue-chip client to Givex’s growing North American sports entertainment portfolio, which already includes the Atlanta Braves, Buffalo Bills, Colorado Avalanche, Columbus Blue Jackets, Philadelphia Flyers, Phillies and 76ers, San Francisco Giants, St. Louis Cardinals and Winnipeg Blue Bombers and more.
MLSE is the parent company of the Toronto Maple Leafs, Toronto Raptors, Toronto Argonauts, Toronto FC, Toronto Marlies, Raptors 905 and Toronto FC II. It also owns or operates all the venues that its teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground and the OVO Athletic Centre.
The gift card program launch, part of MLSE’s efforts to offer a safe and contactless fan experience in all their venues, will happen in two phases:
- Phase one, starting Feb. 11, 2022, allows fans to redeem their gift cards on the MLSE website and through their mobile apps. Additionally, MLSE season ticket member card holders will be able to order and pay for food and merchandise using member credits from their seats at Scotiabank Arena, BMO Field, E11even, Real Sports Bar and Real Sports Apparel.
- In phase two, to be rolled out later this year, fans will be able to buy digital credits from the MLSE website and through their mobile apps and redeem them at the above venues plus the OVO Athletic Centre, Coca-Cola Coliseum, Ford Performance Centre, TFC Academy and Lamport Stadium.
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