Our Solution
Uptix stored value tickets provided the perfect opportunity with cash prizes loaded on to tickets generating excitement and also prompting fans to buy team merchandise. The St. Louis Cardinals also wanted to improve fan awareness of stored value ticketing and better understand revenue potential from redemption rates.
The team launched a special “Cards Cash” promotion in front of a sold-out crowd honoring the team’s legendary former manager, Whitey Herzog – No. 24. Ticket-holders for every seat number 24 throughout the entire ballpark received $5 in Cards Cash value to spend on food, beverages, or merchandise during the game. Additionally, each person seated in section 240 received $5 Cards Cash per ticket, as well as a $5 bonus per strike-out in the top of the 3rd inning.
The team launched a special “Cards Cash” promotion in front of a sold-out crowd honoring the team’s legendary former manager, Whitey Herzog – No. 24. Ticket-holders for every seat number 24 throughout the entire ballpark received $5 in Cards Cash value to spend on food, beverages, or merchandise during the game. Additionally, each person seated in section 240 received $5 Cards Cash per ticket, as well as a $5 bonus per strike-out in the top of the 3rd inning.
