Director, Brand Promotions & Retail Media (California)

Are you a strategic thinker with a passion for retail and digital marketing?
Givex is seeking for a dynamic Director, Brand Promotions & Retail Media to join our team and lead the charge in creating and executing innovative marketing strategies for our West Hub CPGs.

In this role, you will collaborate with top retailers, optimize digital products, and drive consumer engagement through cutting-edge marketing campaigns.

If you have a proven track record in retail marketing, excellent project management skills, and a customer-centric mindset, we want to hear from you!

Join us and be a part of a team that is shaping the future of retail marketing.

Role & Responsibilities:

• Plan, create, and maintain engaging coupon marketing strategies for targeted brands and CPG’s (including the West hub ) based on their unique goals and budget
• Collaborate with all West Hub Retailers on how to optimize their digital products to connect with consumers more effectively
• Inform CPGs and internal stakeholders about new marketing opportunities or workflows at retailers
• Consultant CPGs on how to win on the digital shelf through content optimization and organic search
• Analysis of marketing post campaign reporting containing thought leadership and optimization recommendations
• Build strong relationships with retailers and CPGs to drive innovation and white space
• Subject Matter Expert on all things digital for west hub retailers
• Conduct market research to understand consumer behavior, industry trends, and competitive landscape
• Plan and implement product launches, ensuring effective communication and promotion
• Analyze sales data and customer insights to optimize marketing strategies and improve campaign performance
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
• Stay informed about retail industry trends, emerging technologies, and best practices in marketing

Required Knowledge, Skills & Abilities

• Degree in Marketing, Business, or a related field
• Have a history working with and marketing to Brands and CPG’s
• Strong understanding of retail operations, merchandising, and customer behavior
• Excellent strategic thinking and analytical skills
• Creative mindset with the ability to develop innovative and effective marketing campaigns
• Strong project management skills, with the ability to multitask and meet deadlines
• Excellent communication and interpersonal skills
• Proficiency in digital marketing tools and platforms
• Familiarity with retail software and analytics tools
• Passion for retail and a customer-centric mindset

^{Givex is glad to provide reasonable accommodation for applicants with disabilities under the Accessibility for Ontarians with Disabilities Act, the Ontario Human Rights Code, and Givex’s policies. If you require accommodation to participate in the recruitment process, please provide your accommodation needs in advance to Givex’s Human Resources Department by phone 1-877-478-7733 or by email to “accessibility” at givex.com.}

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