Givex and iFood Launch iFood Card in Colombia

Givex (TSX: GIVX) and iFood have launched their highly successful iFood Card program in Colombia.

iFood is a leader in online food delivery in Latin America, driving more than 60 million monthly orders as well as providing business intelligence and management solutions to over 170,000 restaurants in 1,200 cities across Brazil. iFood has sold more than 10 million gift cards to Brazilian customers since migrating its iFood Card to the Givex platform in 2019 and is eager to repeat this success in Colombia.

Givex serves as a central platform, or ‘GivexHub,’ connecting all major B2C and B2B sales channels in Brazil with integrated business intelligence tracking the real-time performance of the iFood Card program in each channel.

The iFood Card has many benefits for the B2B market in Colombia. Businesses can use the card to attract and retain talent, foster team engagement, and increase customer loyalty. Clients appreciate the many uses of the card, such as promoting virtual and physical happy hours, celebrating team achievements, and marking employee milestones.

The iFood Card is exclusively redeemed for food in Colombia, and is accepted in 40,000 restaurants, bars and markets that are on the iFood app. iFood expects to sell 100,000 gift cards in the country by the end of March.

Through Givex, iFood transformed the iFood Card into an omnichannel product, sold in mobile wallets and other digital marketplaces. By the end of 2021, companies were distributing the iFood Card to more than 60 million users of digital wallets and over 100,000 points of sale.

Givex is leveraging the technology and experience it developed over many years while supporting client locations in more than 100 countries to scale the expansion of the iFood Card program quickly and securely in Colombia. Key features, such as 24/7 Spanish support and currency conversion, are already in place because of Givex’s existing global footprint.

By bringing the iFood Card to Colombia, Givex and iFood look forward to building on past success and many more years of partnership.

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