Skip to content
  • 支持
  • 我们的平台
    • 如何运作
    • 集成
    • 合作伙伴计划
      • 成为转售商
      • POS 的第三方支持
      • 推介潜在客户
    • 产品
      • 礼物卡
      • 忠诚度计划
      • GivexPOS
        • 快餐店
        • 餐厅
        • 零售
        • 体育场馆
      • Uptix™ 票务
      • GivexPay
  • 公司
    • 关于我们
    • 职业生涯
    • 投资者关系
      • 治理
      • 财务报告
      • 新闻与事件
      • 分析师列表
  • 博客
    • 新闻和洞察
    • 实例探究
    • 活动
    • 投资者新闻
  • 联系我们
申请演示

Drive-Thrus – The Lifeline for Quick Service Restaurants

Date 9月 8, 2020

Author Sonya Hoshmand

Share

  • Share on LinkedIn - opens in a new tab LinkedIn
  • Share on Twitter - opens in a new tab Twitter
  • Share by Email
  • Copy URL Link Copied

The drive-thru concept was initially for convenience, but throughout the pandemic, it has become the lifeline for many quick-service restaurants. At the start of March, businesses were forced to close their doors due to many positive cases. Slowly as the country went through different stages, restaurants were able to provide curbside pickup and delivery. However, restaurants with drive-thrus were able to streamline their operations solely through their windows, which became their lifeline.

Although third-party delivery services have reduced fees for local businesses, many customers are still not comfortable with the concept of a stranger dealing with their food. They would rather instead place an order and pick it up themselves to ensure that all safety procedures are in place.

Drive-thrus have been a popular concept, but during the pandemic, drive-thrus reached peak popularity as it was a quick frictionless way for customers to get their food and get on their way. While many businesses have suffered, those with drive-thrus have prospered.

Restaurant Brands International INC, owners of Burger King, and Tim Hortons released that the pandemic took a hit into their earning last quarter with sales down 31%.  However, “drive-thru sales — some 12,000 of RBI’s roughly 15,000 storefronts in Canada and the U.S. sport drive-thru windows — rose at least 10 percent at Tim Hortons, 20 percent at Burger King and 100 percent at Popeyes, mitigating the larger revenue plunge.”

It seems that for quick-service restaurants, drive-thrus have helped with the lost revenue.

Starbucks, being a large coffee chain, has closed a large number of  locations but has still managed to keep 75% of its prior-year revenue thanks to its drive-thrus and loyalty program.

In our new reality of the pandemic-era, businesses must react to consumer needs in order to avoid closing their doors. As many are still fearful of dining at a restaurant’s patio, providing drive-thrus allows guests to enjoy your meals still but in the comfort of their own home. QSR brands have steered their businesses to serve in today’s technology-driven society by incorporating mobile apps, and digital pre-payment options and even food lockers to ensure a quick and effortless experience.

Apart from the functionality of drive-thrus for quick service restaurants, one could look at the potential to upsell with digital menu boards. McDonald’s is a prime example of this.  In 2019, they launched their new digital menu board system with artificial intelligence. While presenting your order, the digital menu board also suggested menu items, such as fries or a dessert. McDonald’s mentioned that “over time, using data from the millions of customers that we serve daily, the technology will get smarter and smarter through machine learning.”

As fast-food restaurants continue to respond to the changing consumer demands during the pandemic, they will continue to be successful and keep their doors open.

Related Company News

See all
  • Date 3月 22, 2023

    Author Lauren Moorman

    Givex Announces Fiscal Year and Fourth Quarter 2022 Financial Results

  • Date 3月 2, 2023

    Author Lauren Moorman

    Givex Corp. Announces Counter Solutions Subsidiary Named Top Supplier Retail 2023 in Best In-Store Solution Category at reta awards

  • Date 2月 28, 2023

    Author Lauren Moorman

    Givex and Associated Wholesale Grocers Celebrate Renewal of 15-Year Relationship Supporting More Than 600 Independently Owned Supermarkets

TSX: GIVX

OTCQX: GIVXF

TSX: stock symbol

加入我们的时事通讯以了解最新信息

单击以上按钮即表示您确认同意遵守我们的隐私政策。

这个字段是用于验证目的,应该保持不变。
  • 我们的平台
    • 如何运作
    • 集成
    • 合作伙伴计划
    • 预约演示
  • 产品
    • 礼物卡
    • 忠诚度计划
    • GivexPOS
    • Uptix™ 票务
    • GivexPay
  • 公司
    • 关于我们
    • 投资者关系
    • 职业生涯
    • 联系我们
    • 新闻和洞察
  • 已经是客户?
    • 支持
  • 跟着我们
    • Youtube
    • LinkedIn
    • Twitter
© 1999-2023 Givex Corporation. All Rights Reserved.
  • 隐私政策
  • 政策
粤ICP备17039562号
loading

Please wait while you are redirected to the right page...

Region

  • North America
  • South America
  • Europe
  • Asia
  • Oceania

Language

  • Chinese (Simplified)
  • English
  • French
  • Portuguese
  • Spanish