{"id":2949,"date":"2018-06-12T12:48:23","date_gmt":"2018-06-12T12:48:23","guid":{"rendered":"https:\/\/web.givex.com\/4-restaurant-marketing-ideas-that-will-make-your-summer-season-shine\/"},"modified":"2022-12-06T19:13:31","modified_gmt":"2022-12-06T19:13:31","slug":"4-restaurant-marketing-ideas-that-will-make-your-summer-season-shine","status":"publish","type":"post","link":"https:\/\/web.givex.com\/pt\/news-insights\/4-restaurant-marketing-ideas-that-will-make-your-summer-season-shine\/","title":{"rendered":"4 RESTAURANT MARKETING IDEAS THAT WILL MAKE YOUR SUMMER SEASON SHINE"},"content":{"rendered":"

Ah! The summer. That beautiful time when kids play on the street, adults try to exercise outside, and people, in general, leave their houses to have an excellent meal at their favorite restaurant\u2019s patio. But unfortunately, as soon as summer starts, time starts flying like there is no tomorrow.<\/span><\/p>\n

<\/p>\n

To maximize your business\u2019s potential throughout this season, check these four tips to boost your restaurant performance and help you prepare for a successful summer.<\/p>\n

#1 Differentiate the extra FREE items giveaway<\/strong><\/p>\n

One thing that people love is free perks. No matter what the giveaway is, there\u2019s always someone interested in it. And when the free item is related to basic needs such as food or beverages, people are even willing to line up. Does this ring a bell?<\/p>\n

So why not leverage this human urge for free things? Offering free drinks or free appetizers on a slow day is already a common practice, but what if you were to offer something additional to that? To expand your customer base and get people to invite friends and family members, you could provide sharable items or offer additional free items. With patio season, you may ask them to take a picture or tag your restaurant in one of their social media posts to win another free drink, for example. The key is to use the free item to increase not only customer traffic but also to build relationships through interactions.<\/p>\n

#2 Partner with a local event<\/strong><\/p>\n

A lot of businesses don\u2019t realize that the local community is part of their day-to-day activities, and as a consequence, they end up missing tons of opportunities. From customers to suppliers to brand ambassadors, your restaurant may be a few steps closer to becoming the next trendy place to dine in. Take large corporations for example. No matter what event you attend, local or global, there\u2019s always a stand from a big player there. And, as you have seen, there\u2019s always a line.<\/p>\n

If you don\u2019t want to start dumping large dollar amounts in complicated and expensive sponsorships, you can use your budget to target smaller, local events. Easier to manage, they can provide better results.You won\u2019t have the same exposure as a larger venue, but you will be able to entice a selective audience, as local events tend to attract people from the same area of interest.<\/p>\n

Ok, that looks promising. But what if I don\u2019t have the resources available to sponsor even the smallest event? Well, you can offer to host them. There is a multitude of university clubs, fantasy leagues or reunions happening every week. And with summer almost here you can even revamp your patio and host some outdoor events.<\/p>\n

#3 Improve your online listings<\/strong><\/p>\n

If you don\u2019t have a dedicated team to spend weeks searching for every mention of your business on the Internet, chances are you\u2019ve missed valuable listings opportunities. Even if you never created an account, your company may already have a profile in many of the sites specialized in restaurants reviews. And any positive or negative reviews are already out there for customers to see.<\/p>\n

Out of the 85% of people searching for restaurants online, 50% of them perform local searches on listings and apps, so you must control everything that\u2019s related to your restaurant. Listings are great because they group all necessary information from your establishment and display them at the time a customer is searching for options. Let\u2019s say a customer wants to find an Italian restaurant close by and she thinks Yelp! is a reliable source of reviews and suggestions. If you\u2019ve done your homework and kept that channel up to date, with menu, specials, and latest images, you could be her first choice and receive a reservation request in no time.<\/p>\n

#4 Social media all the time<\/strong><\/p>\n

37% of users use social media to research products and services. And that\u2019s why you should invest a considerable portion of your resources to increase engagement on your different social media channels. As discussed in a previous blog post (https:\/\/web.givex.com\/blog\/3-surefire-ways-to-attract-millennial-diners), the majority of millennials cannot put their phones down and are always checking to see what\u2019s going on in their Instagram. Surprisingly, baby boomers have also increased the time they spend on social media. So, if the two largest consumer groups are online, interacting with their social groups, you got to be there too!<\/p>\n

Some industry experts claim that Instagram was tailor made for restaurants. There\u2019s even the \u201cinstagramable picture\u201d term to describe the amazing photos taken of delicious food. And the best part of Instagram is that you can create your account with no added cost and start posting right away. Its engagement rate is five times higher than Facebook, and you have the option to sponsor your content. If you lack digital presence, Instagram is the place to start.<\/p>\n

So, act fast. The sun will only shine for those ready to make their business sparkle.<\/p>\n","protected":false},"excerpt":{"rendered":"

The summer season is one of the busiest times for restaurants, so restauranteers should prepare to make the most out of it.<\/p>\n","protected":false},"author":25,"featured_media":11015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[68,74],"product":[33],"class_list":["post-2949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-point-of-sale","tag-tableside-ordering","product-pos"],"acf":[],"yoast_head":"\n4 RESTAURANT MARKETING IDEAS THAT WILL MAKE YOUR SUMMER SEASON SHINEShift4<\/title>\n<meta name=\"description\" content=\"The summer season is one of the busiest times for restaurants, so restauranteers should prepare to make the most out of it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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