{"id":15991,"date":"2022-09-22T04:47:10","date_gmt":"2022-09-22T04:47:10","guid":{"rendered":"https:\/\/web.givex.com\/casestudy\/lakeland\/"},"modified":"2022-09-22T04:47:10","modified_gmt":"2022-09-22T04:47:10","slug":"lakeland","status":"publish","type":"case-study","link":"https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/","title":{"rendered":"Lakeland"},"content":{"rendered":"<div id=\"block_0ba3878774738d8d6bf8ab6981e6839d\" class=\"hero hero--share acf-block alignfull\">\n\n\t\t<figure class=\"hero__figure hero__figure--top\" data-background-mode=\"transparent\" role=\"none\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-scaled.jpg 2560w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-300x169.jpg 300w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-1024x576.jpg 1024w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-768x432.jpg 768w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-1536x864.jpg 1536w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t<\/figure>\n\n\t<div class=\"hero__container\">\n\n\t\t<div class=\"hero__content\" data-background-mode=\"transparent\">\n\n\t\t\t\t\t<p class=\"hero__eyebrow\">Case Study<\/p>\n\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"hero__body\"><h3 class=\"bulletsTitle\">How We Helped Lakeland<\/h3>\n<ul>\n<li class=\"displaySectionYes\">Lakeland\u2019s new EPOS system by PCMS was one of Givex\u2019 800+ integration partners. Givex had successfully deployed many clients using this EPOS.<\/li>\n<li class=\"displaySectionYes\">Givex stored value cards are multi- functional and can be used in many applications, including gift cards, loyalty and coupons.<\/li>\n<li class=\"displaySectionYes\">An extensive range of reports simplify business data management and accounting processes.<\/li>\n<li class=\"displaySectionYes\">Testimonials from merchants in the EU lent credibility to our services providing the reassurance Lakeland needed to entrust their program to Givex.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"hero__share\" data-background-mode=\"transparent\">\n\t\t\t<p class=\"hero__share-title\">Share<\/p>\n\t\t\t<nav class=\"social-share\">\n\t<ul class=\"social-share__list\">\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on LinkedIn &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg id=\"linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\">\n\t<title>LinkedIn<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/twitter.com\/share?url=https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on Twitter &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" viewBox=\"0 0 24 24\">\n\t<title>Twitter<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M24 4.557c-.883.392-1.832.656-2.828.775 1.017-.609 1.798-1.574 2.165-2.724-.951.564-2.005.974-3.127 1.195-.897-.957-2.178-1.555-3.594-1.555-3.179 0-5.515 2.966-4.797 6.045-4.091-.205-7.719-2.165-10.148-5.144-1.29 2.213-.669 5.108 1.523 6.574-.806-.026-1.566-.247-2.229-.616-.054 2.281 1.581 4.415 3.949 4.89-.693.188-1.452.232-2.224.084.626 1.956 2.444 3.379 4.6 3.419-2.07 1.623-4.678 2.348-7.29 2.04 2.179 1.397 4.768 2.212 7.548 2.212 9.142 0 14.307-7.721 13.995-14.646.962-.695 1.797-1.562 2.457-2.549z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"mailto:?subject=Lakeland&amp;body=https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share by Email<\/span>\n\t\t\t\t<svg viewBox=\"0 0 42 24\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M0.585938 -4V-1.30545L4.66894 1.1944L21.0009 11.1899L37.3329 1.26449L41.4159 -1.21979V-4H0.585938ZM0.585938 3.40143V27.8977H41.4159V3.47542L21.0049 15.7138L0.585938 3.40143Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a class=\"social-share__link js-link-share\" href=\"#\">\n\t\t\t\t<span class=\"sr-only\">Copy URL<\/span>\n\t\t\t\t<svg viewBox=\"0 0 20 20\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M14.8358 0.629925C13.6468 0.686921 12.5034 1.20558 11.6195 2.08901L8.15237 5.55434C8.69697 5.00719 10.7185 5.38336 11.2089 5.87352L13.3075 3.77608C13.7722 3.31157 14.3539 3.02659 14.9498 3.00094C15.3547 2.98099 15.9278 3.06649 16.4325 3.5709C16.9029 4.04111 17.0027 4.58827 17.0027 4.96159C17.0027 5.58569 16.7176 6.20694 16.2272 6.69426L12.5776 10.3648C11.6594 11.2824 10.2623 11.3565 9.45255 10.5472C8.99065 10.0855 8.22936 10.0826 7.7646 10.5472C7.29984 11.0117 7.29984 11.7697 7.7646 12.2342C8.59717 13.0664 9.69206 13.4881 10.8212 13.4881C12.0415 13.4881 13.2875 12.9894 14.2427 12.029L17.9151 8.38133C18.8475 7.4523 19.375 6.20979 19.375 4.96159C19.375 3.80173 18.9359 2.69887 18.1204 1.88383C17.2479 1.0118 16.0761 0.57293 14.8358 0.629925ZM9.17883 6.51187C7.95849 6.51187 6.69252 7.01343 5.73449 7.97096L2.08485 11.6187C1.15249 12.5477 0.625 13.7902 0.625 15.0384C0.625 16.1983 1.0641 17.3011 1.87956 18.1162C2.75205 18.9882 3.92393 19.4271 5.16423 19.3701C6.35322 19.3131 7.49658 18.7944 8.38047 17.911L11.8476 14.4457C11.3002 14.9928 9.28148 14.6166 8.79106 14.1265L6.69252 16.2239C6.22776 16.6884 5.6461 16.9706 5.05018 16.9991C4.6453 17.019 4.07219 16.9335 3.56752 16.4291C3.09706 15.9589 2.99726 15.4089 2.99726 15.0384C2.99726 14.4143 3.28239 13.7931 3.77281 13.3057L7.42245 9.63523C8.34056 8.7176 9.73768 8.64635 10.5474 9.45284C11.0122 9.91736 11.7735 9.91736 12.2354 9.45284C12.7002 8.98833 12.7002 8.23029 12.2354 7.76577C11.4028 6.93364 10.3051 6.51187 9.17883 6.51187Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t\t<span aria-hidden=\"true\" class=\"social-share__link-message js-link-share-message\">Link Copied<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n<\/nav>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>Upgrading to a new EPOS, Lakeland sought to find a multichannel gift card provider that could&nbsp;accommodate their existing infrastructure and was fully integrated to their new system. Scalability&nbsp;was imperative for future growth plans so the technology had to be robust and capable of&nbsp;managing multiple functionalities. Among the requirements, the ability to support a fully&nbsp;multichannel gift card program, additional reporting and more administrative options,&nbsp;something that their previous EPOS lacked.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Solution<\/h2>\n\n\n\n<p>With Givex as the new provider Lakeland expanded their existing&nbsp;gift card offerings and introduced four new gift card designs for&nbsp;special occasions such including Christmas, Birthdays, Weddings, and a Breakfast card. Personalized gift cards mark the recognition of a special milestone or event that deserves to be celebrated with a thoughtful offering. Designs, variety and innovation are an &nbsp;important factor of sales increase for Lakeland and many other retailers as demonstrated by several gift card studies. Givex also offers an extensive range of reports that allow Lakeland to track the transactional history and performance of their program by card group, or naming convention. Reports simplify reconciliation and helps differentiate a corporate gift card transaction from a special occasion card.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Always look after the customer and the business will look after itself.<\/p>\n<cite>GARY MARSHALL, DIRECTOR OF OPERATIONS<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<p>Choosing Givex allowed us to seamlessly introduce gift cards across our retail stores, followed by all other UK channels shortly afterwards. Lakeland now have a solution that is not only fit for purpose today but is future proof across all UK channels. In particular the close integration Givex have with our current EPOS provider simplified the introduction of gift cards significantly into our retail stores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge Upgrading to a new EPOS, Lakeland sought to find a multichannel gift card provider that could&nbsp;accommodate their existing infrastructure and was fully integrated to their new system. Scalability&nbsp;was imperative for future growth plans so the technology had to be robust and capable of&nbsp;managing multiple functionalities. Among the requirements, the ability to support a [&hellip;]<\/p>\n","protected":false},"featured_media":13594,"parent":0,"template":"","product":[31,33],"class_list":["post-15991","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","product-gift-card-loyalty","product-pos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LakelandShift4<\/title>\n<meta name=\"description\" content=\"The Challenge Upgrading to a new EPOS, Lakeland sought to find a multichannel gift card provider that could&nbsp;accommodate their existing infrastructure\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LakelandShift4\" \/>\n<meta property=\"og:description\" content=\"The Challenge Upgrading to a new EPOS, Lakeland sought to find a multichannel gift card provider that could&nbsp;accommodate their existing infrastructure\" \/>\n<meta property=\"og:url\" content=\"https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/\" \/>\n<meta property=\"og:site_name\" content=\"Shift4\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GivexCorp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/casestudy\\\/lakeland\\\/\",\"url\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/casestudy\\\/lakeland\\\/\",\"name\":\"LakelandShift4\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/casestudy\\\/lakeland\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/casestudy\\\/lakeland\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/web.givex.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/givex-logo-motif.jpg\",\"datePublished\":\"2022-09-22T04:47:10+00:00\",\"description\":\"The Challenge Upgrading to a new EPOS, Lakeland sought to find a multichannel gift card provider that could&nbsp;accommodate their existing infrastructure\",\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/web.givex.com\\\/pt\\\/casestudy\\\/lakeland\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/casestudy\\\/lakeland\\\/#primaryimage\",\"url\":\"https:\\\/\\\/web.givex.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/givex-logo-motif.jpg\",\"contentUrl\":\"https:\\\/\\\/web.givex.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/givex-logo-motif.jpg\",\"width\":1724,\"height\":1080},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/\",\"name\":\"Givex\",\"description\":\"Integrate Payments and Commerce Technology\",\"publisher\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/#organization\",\"name\":\"Givex\",\"url\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/web.givex.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/givex-blue-bg.png\",\"contentUrl\":\"https:\\\/\\\/web.givex.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/givex-blue-bg.png\",\"width\":1200,\"height\":1200,\"caption\":\"Givex\"},\"image\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/GivexCorp\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/givex\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@givexcorp6643\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LakelandShift4","description":"The Challenge Upgrading to a new EPOS, Lakeland sought to find a multichannel gift card provider that could&nbsp;accommodate their existing infrastructure","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/","og_locale":"pt_PT","og_type":"article","og_title":"LakelandShift4","og_description":"The Challenge Upgrading to a new EPOS, Lakeland sought to find a multichannel gift card provider that could&nbsp;accommodate their existing infrastructure","og_url":"https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/","og_site_name":"Shift4","twitter_card":"summary_large_image","twitter_site":"@GivexCorp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/","url":"https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/","name":"LakelandShift4","isPartOf":{"@id":"https:\/\/web.givex.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/#primaryimage"},"image":{"@id":"https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/#primaryimage"},"thumbnailUrl":"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-logo-motif.jpg","datePublished":"2022-09-22T04:47:10+00:00","description":"The Challenge Upgrading to a new EPOS, Lakeland sought to find a multichannel gift card provider that could&nbsp;accommodate their existing infrastructure","inLanguage":"pt","potentialAction":[{"@type":"ReadAction","target":["https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/"]}]},{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/web.givex.com\/pt\/casestudy\/lakeland\/#primaryimage","url":"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-logo-motif.jpg","contentUrl":"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-logo-motif.jpg","width":1724,"height":1080},{"@type":"WebSite","@id":"https:\/\/web.givex.com\/pt\/#website","url":"https:\/\/web.givex.com\/pt\/","name":"Givex","description":"Integrate Payments and Commerce Technology","publisher":{"@id":"https:\/\/web.givex.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/web.givex.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt"},{"@type":"Organization","@id":"https:\/\/web.givex.com\/pt\/#organization","name":"Givex","url":"https:\/\/web.givex.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/web.givex.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/web.givex.com\/wp-content\/uploads\/2024\/03\/givex-blue-bg.png","contentUrl":"https:\/\/web.givex.com\/wp-content\/uploads\/2024\/03\/givex-blue-bg.png","width":1200,"height":1200,"caption":"Givex"},"image":{"@id":"https:\/\/web.givex.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/GivexCorp","https:\/\/www.linkedin.com\/company\/givex\/","https:\/\/www.youtube.com\/@givexcorp6643"]}]}},"_links":{"self":[{"href":"https:\/\/web.givex.com\/pt\/wp-json\/wp\/v2\/case-study\/15991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.givex.com\/pt\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/web.givex.com\/pt\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/web.givex.com\/pt\/wp-json\/wp\/v2\/case-study\/15991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web.givex.com\/pt\/wp-json\/wp\/v2\/media\/13594"}],"wp:attachment":[{"href":"https:\/\/web.givex.com\/pt\/wp-json\/wp\/v2\/media?parent=15991"}],"wp:term":[{"taxonomy":"product","embeddable":true,"href":"https:\/\/web.givex.com\/pt\/wp-json\/wp\/v2\/product?post=15991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}