{"id":15949,"date":"2022-09-22T19:13:07","date_gmt":"2022-09-22T19:13:07","guid":{"rendered":"https:\/\/web.givex.com\/casestudy\/wendys\/"},"modified":"2023-01-19T18:24:07","modified_gmt":"2023-01-19T18:24:07","slug":"wendys","status":"publish","type":"case-study","link":"https:\/\/web.givex.com\/pt\/casestudy\/wendys\/","title":{"rendered":"Wendy&#8217;s"},"content":{"rendered":"<div id=\"block_632b70612f515\" class=\"hero hero--share acf-block alignfull\">\n\n\t\t<figure class=\"hero__figure hero__figure--\" data-background-mode=\"\" role=\"none\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Wendys-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Wendys-3.jpg 612w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Wendys-3-300x200.jpg 300w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/>\t\t<\/figure>\n\n\t<div class=\"hero__container\">\n\n\t\t<div class=\"hero__content\" data-background-mode=\"\">\n\n\t\t\t\t\t<p class=\"hero__eyebrow\">Case Study<\/p>\n\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"hero__body\"><h3 class=\"bulletsTitle\">How We Helped Wendy&#8217;s<\/h3>\n<ul>\n<li>Integrations with multiple<\/li>\n<li>POS environments<\/li>\n<li>Cross border redemption and dynamic currency conversion<\/li>\n<li>Automated fund settlement across 6300 locations<\/li>\n<li>Coupon promotion to drive adoption of the new gift cards<\/li>\n<\/ul>\n<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"hero__share\" data-background-mode=\"\">\n\t\t\t<p class=\"hero__share-title\">Share<\/p>\n\t\t\t<nav class=\"social-share\">\n\t<ul class=\"social-share__list\">\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/web.givex.com\/pt\/casestudy\/wendys\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on LinkedIn &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg id=\"linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\">\n\t<title>LinkedIn<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/twitter.com\/share?url=https:\/\/web.givex.com\/pt\/casestudy\/wendys\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on Twitter &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" viewBox=\"0 0 24 24\">\n\t<title>Twitter<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M24 4.557c-.883.392-1.832.656-2.828.775 1.017-.609 1.798-1.574 2.165-2.724-.951.564-2.005.974-3.127 1.195-.897-.957-2.178-1.555-3.594-1.555-3.179 0-5.515 2.966-4.797 6.045-4.091-.205-7.719-2.165-10.148-5.144-1.29 2.213-.669 5.108 1.523 6.574-.806-.026-1.566-.247-2.229-.616-.054 2.281 1.581 4.415 3.949 4.89-.693.188-1.452.232-2.224.084.626 1.956 2.444 3.379 4.6 3.419-2.07 1.623-4.678 2.348-7.29 2.04 2.179 1.397 4.768 2.212 7.548 2.212 9.142 0 14.307-7.721 13.995-14.646.962-.695 1.797-1.562 2.457-2.549z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"mailto:?subject=Wendy&#8217;s&amp;body=https:\/\/web.givex.com\/pt\/casestudy\/wendys\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share by Email<\/span>\n\t\t\t\t<svg viewBox=\"0 0 42 24\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M0.585938 -4V-1.30545L4.66894 1.1944L21.0009 11.1899L37.3329 1.26449L41.4159 -1.21979V-4H0.585938ZM0.585938 3.40143V27.8977H41.4159V3.47542L21.0049 15.7138L0.585938 3.40143Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a class=\"social-share__link js-link-share\" href=\"#\">\n\t\t\t\t<span class=\"sr-only\">Copy URL<\/span>\n\t\t\t\t<svg viewBox=\"0 0 20 20\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M14.8358 0.629925C13.6468 0.686921 12.5034 1.20558 11.6195 2.08901L8.15237 5.55434C8.69697 5.00719 10.7185 5.38336 11.2089 5.87352L13.3075 3.77608C13.7722 3.31157 14.3539 3.02659 14.9498 3.00094C15.3547 2.98099 15.9278 3.06649 16.4325 3.5709C16.9029 4.04111 17.0027 4.58827 17.0027 4.96159C17.0027 5.58569 16.7176 6.20694 16.2272 6.69426L12.5776 10.3648C11.6594 11.2824 10.2623 11.3565 9.45255 10.5472C8.99065 10.0855 8.22936 10.0826 7.7646 10.5472C7.29984 11.0117 7.29984 11.7697 7.7646 12.2342C8.59717 13.0664 9.69206 13.4881 10.8212 13.4881C12.0415 13.4881 13.2875 12.9894 14.2427 12.029L17.9151 8.38133C18.8475 7.4523 19.375 6.20979 19.375 4.96159C19.375 3.80173 18.9359 2.69887 18.1204 1.88383C17.2479 1.0118 16.0761 0.57293 14.8358 0.629925ZM9.17883 6.51187C7.95849 6.51187 6.69252 7.01343 5.73449 7.97096L2.08485 11.6187C1.15249 12.5477 0.625 13.7902 0.625 15.0384C0.625 16.1983 1.0641 17.3011 1.87956 18.1162C2.75205 18.9882 3.92393 19.4271 5.16423 19.3701C6.35322 19.3131 7.49658 18.7944 8.38047 17.911L11.8476 14.4457C11.3002 14.9928 9.28148 14.6166 8.79106 14.1265L6.69252 16.2239C6.22776 16.6884 5.6461 16.9706 5.05018 16.9991C4.6453 17.019 4.07219 16.9335 3.56752 16.4291C3.09706 15.9589 2.99726 15.4089 2.99726 15.0384C2.99726 14.4143 3.28239 13.7931 3.77281 13.3057L7.42245 9.63523C8.34056 8.7176 9.73768 8.64635 10.5474 9.45284C11.0122 9.91736 11.7735 9.91736 12.2354 9.45284C12.7002 8.98833 12.7002 8.23029 12.2354 7.76577C11.4028 6.93364 10.3051 6.51187 9.17883 6.51187Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t\t<span aria-hidden=\"true\" class=\"social-share__link-message js-link-share-message\">Link Copied<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n<\/nav>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>In 2006, Wendy\u2019s International realized it needed to convert its certificates to gift cards. Certificates were prone to fraud and couldn\u2019t be merchandised effectively. In addition, the new gift cards would have to be accepted at every Wendy\u2019s in USA and Canada &#8211; 6300 locations, including 500 franchisees operating different terminals and point-of-sale systems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Solution<\/h2>\n\n\n\n<p>Integrations with multiple POS environments &#8211; Givex integrated to all POS systems and provided standalone, multi-application terminals to any franchisees that needed them.<\/p>\n\n\n\n<p>Fund settlement between franchisees \u2013 Givex set up a daily Automated Clearing House (ACH) service to move funds between franchisees on a daily basis to settle gift card transactions. Gift cards can be redeemed at any franchisee location.<\/p>\n\n\n\n<p>Dynamic Currency Conversion \u2013 Givex provides dynamic currency conversion using exchange rates updated on a daily basis, enabling cards sold in one country to be redeemed in another. When a transaction occurs, gift card balances are updated in the relevant currency in real time.<\/p>\n\n\n\n<p>Coupon Promotions &#8211; To help market the new program, preloaded $1 gift cards were distributed to consumers to give them $1 off their next purchase. This familarized the public with Wendy&#8217;s gift cards. Once consumers had used the coupons, purchasing and topping up gift cards looked easy and practical.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>With Givex automating many aspects of the program, it was easy for franchisees to push gift cards and reap the benefits.<\/p><cite>WENDY&#8217;S<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<p>The new gift card program was welcomed by Wendy\u2019s franchisees in Canada and USA.&nbsp;<\/p>\n\n\n\n<p>10 million gift cards coupons were distributed. They had a &nbsp;25.3% redemption rate &#8211; very high when compared to the typical coupon redemption rate of 1-2%. &nbsp;Approximately 50,000 gift cards were topped up by customers so they could re-visit Wendy\u2019s.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge In 2006, Wendy\u2019s International realized it needed to convert its certificates to gift cards. Certificates were prone to fraud and couldn\u2019t be merchandised effectively. In addition, the new gift cards would have to be accepted at every Wendy\u2019s in USA and Canada &#8211; 6300 locations, including 500 franchisees operating different terminals and point-of-sale [&hellip;]<\/p>\n","protected":false},"featured_media":11601,"parent":0,"template":"","product":[33],"class_list":["post-15949","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","product-pos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wendy&#039;sShift4<\/title>\n<meta name=\"description\" content=\"The Challenge In 2006, Wendy\u2019s International realized it needed to convert its certificates to gift cards. 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