{"id":15946,"date":"2022-09-22T19:17:19","date_gmt":"2022-09-22T19:17:19","guid":{"rendered":"https:\/\/web.givex.com\/casestudy\/recipe-unlimited-ultimate-dining-card\/"},"modified":"2022-09-22T19:17:19","modified_gmt":"2022-09-22T19:17:19","slug":"recipe-unlimited-ultimate-dining-card","status":"publish","type":"case-study","link":"https:\/\/web.givex.com\/pt\/casestudy\/recipe-unlimited-ultimate-dining-card\/","title":{"rendered":"Recipe Unlimited Ultimate Dining Card"},"content":{"rendered":"<div id=\"block_47ab9a108ec3dc9734b99896bc108c63\" class=\"hero hero--share acf-block alignfull\">\n\n\t\t<figure class=\"hero__figure hero__figure--top\" data-background-mode=\"transparent\" role=\"none\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"700\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/RecipeUnlimited-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/RecipeUnlimited-1.jpg 1120w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/RecipeUnlimited-1-300x188.jpg 300w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/RecipeUnlimited-1-1024x640.jpg 1024w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/RecipeUnlimited-1-768x480.jpg 768w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/>\t\t<\/figure>\n\n\t<div class=\"hero__container\">\n\n\t\t<div class=\"hero__content\" data-background-mode=\"transparent\">\n\n\t\t\t\t\t<p class=\"hero__eyebrow\">Case Study<\/p>\n\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"hero__body\"><h3 class=\"bulletsTitle\">How We Helped Recipe Unlimited<\/h3>\n<ul>\n<li class=\"displaySectionYes\">Launched the Bon Appetit gift card in 2002 and The Ultimate Dining Card in 2014<\/li>\n<li class=\"displaySectionYes\">Business-to-business (B2B) and business-to-customer (B2C) websites<\/li>\n<li class=\"displaySectionYes\">Four channels: in-restaurant, online, corporate sales, and third party retail<\/li>\n<li class=\"displaySectionYes\">Implemented fast to meet strict deadlines<\/li>\n<\/ul>\n<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"hero__share\" data-background-mode=\"transparent\">\n\t\t\t<p class=\"hero__share-title\">Share<\/p>\n\t\t\t<nav class=\"social-share\">\n\t<ul class=\"social-share__list\">\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/web.givex.com\/pt\/casestudy\/recipe-unlimited-ultimate-dining-card\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on LinkedIn &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg id=\"linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\">\n\t<title>LinkedIn<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/twitter.com\/share?url=https:\/\/web.givex.com\/pt\/casestudy\/recipe-unlimited-ultimate-dining-card\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on Twitter &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" viewBox=\"0 0 24 24\">\n\t<title>Twitter<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M24 4.557c-.883.392-1.832.656-2.828.775 1.017-.609 1.798-1.574 2.165-2.724-.951.564-2.005.974-3.127 1.195-.897-.957-2.178-1.555-3.594-1.555-3.179 0-5.515 2.966-4.797 6.045-4.091-.205-7.719-2.165-10.148-5.144-1.29 2.213-.669 5.108 1.523 6.574-.806-.026-1.566-.247-2.229-.616-.054 2.281 1.581 4.415 3.949 4.89-.693.188-1.452.232-2.224.084.626 1.956 2.444 3.379 4.6 3.419-2.07 1.623-4.678 2.348-7.29 2.04 2.179 1.397 4.768 2.212 7.548 2.212 9.142 0 14.307-7.721 13.995-14.646.962-.695 1.797-1.562 2.457-2.549z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"mailto:?subject=Recipe Unlimited Ultimate Dining Card&amp;body=https:\/\/web.givex.com\/pt\/casestudy\/recipe-unlimited-ultimate-dining-card\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share by Email<\/span>\n\t\t\t\t<svg viewBox=\"0 0 42 24\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M0.585938 -4V-1.30545L4.66894 1.1944L21.0009 11.1899L37.3329 1.26449L41.4159 -1.21979V-4H0.585938ZM0.585938 3.40143V27.8977H41.4159V3.47542L21.0049 15.7138L0.585938 3.40143Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a class=\"social-share__link js-link-share\" href=\"#\">\n\t\t\t\t<span class=\"sr-only\">Copy URL<\/span>\n\t\t\t\t<svg viewBox=\"0 0 20 20\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M14.8358 0.629925C13.6468 0.686921 12.5034 1.20558 11.6195 2.08901L8.15237 5.55434C8.69697 5.00719 10.7185 5.38336 11.2089 5.87352L13.3075 3.77608C13.7722 3.31157 14.3539 3.02659 14.9498 3.00094C15.3547 2.98099 15.9278 3.06649 16.4325 3.5709C16.9029 4.04111 17.0027 4.58827 17.0027 4.96159C17.0027 5.58569 16.7176 6.20694 16.2272 6.69426L12.5776 10.3648C11.6594 11.2824 10.2623 11.3565 9.45255 10.5472C8.99065 10.0855 8.22936 10.0826 7.7646 10.5472C7.29984 11.0117 7.29984 11.7697 7.7646 12.2342C8.59717 13.0664 9.69206 13.4881 10.8212 13.4881C12.0415 13.4881 13.2875 12.9894 14.2427 12.029L17.9151 8.38133C18.8475 7.4523 19.375 6.20979 19.375 4.96159C19.375 3.80173 18.9359 2.69887 18.1204 1.88383C17.2479 1.0118 16.0761 0.57293 14.8358 0.629925ZM9.17883 6.51187C7.95849 6.51187 6.69252 7.01343 5.73449 7.97096L2.08485 11.6187C1.15249 12.5477 0.625 13.7902 0.625 15.0384C0.625 16.1983 1.0641 17.3011 1.87956 18.1162C2.75205 18.9882 3.92393 19.4271 5.16423 19.3701C6.35322 19.3131 7.49658 18.7944 8.38047 17.911L11.8476 14.4457C11.3002 14.9928 9.28148 14.6166 8.79106 14.1265L6.69252 16.2239C6.22776 16.6884 5.6461 16.9706 5.05018 16.9991C4.6453 17.019 4.07219 16.9335 3.56752 16.4291C3.09706 15.9589 2.99726 15.4089 2.99726 15.0384C2.99726 14.4143 3.28239 13.7931 3.77281 13.3057L7.42245 9.63523C8.34056 8.7176 9.73768 8.64635 10.5474 9.45284C11.0122 9.91736 11.7735 9.91736 12.2354 9.45284C12.7002 8.98833 12.7002 8.23029 12.2354 7.76577C11.4028 6.93364 10.3051 6.51187 9.17883 6.51187Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t\t<span aria-hidden=\"true\" class=\"social-share__link-message js-link-share-message\">Link Copied<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n<\/nav>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>Founded in 1883, Recipe Unlimited is the largest restaurant chain in Canada, encompassing 800+ locations. It operates over nine brands ranging from fine dining to quick service including Swiss Chalet, Milestone\u2019s Grill and Bar, East Side Mario&#8217;s, Casey\u2019s, Montana\u2019s, Bier Markt, Kelsey\u2019s, Prime Pubs, and Harvey\u2019s.&nbsp;Recipe Unlimited, who first launched the successful \u2018Bon Appetit\u2019 gift card with Givex in 2002, wanted to develop a new gift card named The Ultimate Dining Card in 2014 which would leverage its brand power through use at multiple brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Solution<\/h2>\n\n\n\n<p>Givex needed to develop and launch a complex gift card program in a short amount of time for Recipe Unlimited. The work required in the limited time frame included scheduling 100+ reports with 850 locations going through the change within 4 months. These reports were complex and included creating summary reports for headquarters and more detailed reports to be sent to restaurant locations. Givex was able to deliver the program speedily without sacrificing quality of service. From inventory management to planning and providing fulfillment services, Givex provided a full-service package to Recipe Unlimited to create a hassle free experience for them.\u00a0<br><br>Recipe Unlimited needed to unify a formerly segmented and disparate settlement scheme to process and reconcile gift card payments which had been started under Prime group of restaurants before they were acquired by Recipe Unlimited. Previously, reporting was scattered with two different settlement schemes in place. Under Prime\u2019s gift card program cards bought at one restaurant brand location and spent in another location were not reconciled accurately. Givex transitioned the previous settlement scheme to retain information gathering and at the same time created new Givex reports which provided important data to Recipe Unlimited on settlement for the new program. Under the Givex umbrella the previous problems with reconciling gift card payments under Prime were solved and one coherent settlement scheme was created by Givex for Recipe Unlimited. \u00a0<br><br>For the Bon Appetit Program, Givex had created a B2B website and a B2C website, using the Customer WebSuite, an online platform designed to seamlessly fit in with a merchant&#8217;s site. As part of The Ultimate Dining Card program launch, Givex updated them with new branding and information. These websites continued to facilitate easy online purchasing for customers and bulk ordering by corporate clients.\u00a0Individuals can reload and register their cards or buy new gift cards on the B2C website and businesses can create an account and order bulk cards from the B2B website.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We needed a fairly complex gift card program developed and implemented in a short amount of time and Givex took on that challenge with enthusiasm. They created The Ultimate Dining Card program and met all our requirements in doing so. They took on the complex elements of the project such as transitioning from the Bon Appetit Card to the new Ultimate Dining Card and creating customized B2B and B2C websites for us. We are very happy with the work Givex has done and would recommend them to any business looking for a well-managed and customized gift card program.<\/p>\n<cite>CHANTELLE VANELLI, RECIPE UNLIMITED<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<p>Givex was able to offer a seamless gift card program usable by both businesses and individuals across many different Recipe Unlimited brand restaurants. Givex took on complex elements of the program creation. Acting as a partner in Recipe Unlimited\u2019s continued success Givex also aided in developing the cards as well as managing cost. Givex created a unified settlement scheme and provided detailed and simple reports to headquarters and franchisees on amounts due. Recipe Unlimited is happy with Givex\u2019s gift card program and with Givex\u2019s genuine commitment to Recipe Unlimited\u2019s success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge Founded in 1883, Recipe Unlimited is the largest restaurant chain in Canada, encompassing 800+ locations. It operates over nine brands ranging from fine dining to quick service including Swiss Chalet, Milestone\u2019s Grill and Bar, East Side Mario&#8217;s, Casey\u2019s, Montana\u2019s, Bier Markt, Kelsey\u2019s, Prime Pubs, and Harvey\u2019s.&nbsp;Recipe Unlimited, who first launched the successful \u2018Bon [&hellip;]<\/p>\n","protected":false},"featured_media":11580,"parent":0,"template":"","product":[31],"class_list":["post-15946","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","product-gift-card-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recipe Unlimited Ultimate Dining CardShift4<\/title>\n<meta name=\"description\" content=\"The Challenge Founded in 1883, Recipe Unlimited is the largest restaurant chain in Canada, encompassing 800+ locations. 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