{"id":15958,"date":"2022-09-22T05:00:01","date_gmt":"2022-09-22T05:00:01","guid":{"rendered":"https:\/\/web.givex.com\/casestudy\/metro-gift-card\/"},"modified":"2022-09-22T05:00:01","modified_gmt":"2022-09-22T05:00:01","slug":"metro-gift-card","status":"publish","type":"case-study","link":"https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/","title":{"rendered":"Metro Gift Card"},"content":{"rendered":"<div id=\"block_325696a28bdc1ab24b461d6787306318\" class=\"hero hero--share acf-block alignfull\">\n\n\t\t<figure class=\"hero__figure hero__figure--top\" data-background-mode=\"transparent\" role=\"none\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Metro-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Metro-2.jpg 1000w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Metro-2-300x200.jpg 300w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Metro-2-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t<\/figure>\n\n\t<div class=\"hero__container\">\n\n\t\t<div class=\"hero__content\" data-background-mode=\"transparent\">\n\n\t\t\t\t\t<p class=\"hero__eyebrow\">Case Study<\/p>\n\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"hero__body\"><h3 class=\"bulletsTitle\">How We Helped Metro Gift Card<\/h3>\n<ul>\n<li class=\"displaySectionYes\">Converted paper certificates to gift cards<\/li>\n<li class=\"displaySectionYes\">Reduced fraud with a more secure gift card solution<\/li>\n<li class=\"displaySectionYes\">Increased Metro&rsquo;s B2B and B2C sales<\/li>\n<li class=\"displaySectionYes\">Improved real-time reporting for gift cards<\/li>\n<\/ul>\n<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"hero__share\" data-background-mode=\"transparent\">\n\t\t\t<p class=\"hero__share-title\">Share<\/p>\n\t\t\t<nav class=\"social-share\">\n\t<ul class=\"social-share__list\">\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on LinkedIn &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg id=\"linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\">\n\t<title>LinkedIn<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/twitter.com\/share?url=https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on Twitter &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" viewBox=\"0 0 24 24\">\n\t<title>Twitter<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M24 4.557c-.883.392-1.832.656-2.828.775 1.017-.609 1.798-1.574 2.165-2.724-.951.564-2.005.974-3.127 1.195-.897-.957-2.178-1.555-3.594-1.555-3.179 0-5.515 2.966-4.797 6.045-4.091-.205-7.719-2.165-10.148-5.144-1.29 2.213-.669 5.108 1.523 6.574-.806-.026-1.566-.247-2.229-.616-.054 2.281 1.581 4.415 3.949 4.89-.693.188-1.452.232-2.224.084.626 1.956 2.444 3.379 4.6 3.419-2.07 1.623-4.678 2.348-7.29 2.04 2.179 1.397 4.768 2.212 7.548 2.212 9.142 0 14.307-7.721 13.995-14.646.962-.695 1.797-1.562 2.457-2.549z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"mailto:?subject=Metro Gift Card&amp;body=https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share by Email<\/span>\n\t\t\t\t<svg viewBox=\"0 0 42 24\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M0.585938 -4V-1.30545L4.66894 1.1944L21.0009 11.1899L37.3329 1.26449L41.4159 -1.21979V-4H0.585938ZM0.585938 3.40143V27.8977H41.4159V3.47542L21.0049 15.7138L0.585938 3.40143Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a class=\"social-share__link js-link-share\" href=\"#\">\n\t\t\t\t<span class=\"sr-only\">Copy URL<\/span>\n\t\t\t\t<svg viewBox=\"0 0 20 20\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M14.8358 0.629925C13.6468 0.686921 12.5034 1.20558 11.6195 2.08901L8.15237 5.55434C8.69697 5.00719 10.7185 5.38336 11.2089 5.87352L13.3075 3.77608C13.7722 3.31157 14.3539 3.02659 14.9498 3.00094C15.3547 2.98099 15.9278 3.06649 16.4325 3.5709C16.9029 4.04111 17.0027 4.58827 17.0027 4.96159C17.0027 5.58569 16.7176 6.20694 16.2272 6.69426L12.5776 10.3648C11.6594 11.2824 10.2623 11.3565 9.45255 10.5472C8.99065 10.0855 8.22936 10.0826 7.7646 10.5472C7.29984 11.0117 7.29984 11.7697 7.7646 12.2342C8.59717 13.0664 9.69206 13.4881 10.8212 13.4881C12.0415 13.4881 13.2875 12.9894 14.2427 12.029L17.9151 8.38133C18.8475 7.4523 19.375 6.20979 19.375 4.96159C19.375 3.80173 18.9359 2.69887 18.1204 1.88383C17.2479 1.0118 16.0761 0.57293 14.8358 0.629925ZM9.17883 6.51187C7.95849 6.51187 6.69252 7.01343 5.73449 7.97096L2.08485 11.6187C1.15249 12.5477 0.625 13.7902 0.625 15.0384C0.625 16.1983 1.0641 17.3011 1.87956 18.1162C2.75205 18.9882 3.92393 19.4271 5.16423 19.3701C6.35322 19.3131 7.49658 18.7944 8.38047 17.911L11.8476 14.4457C11.3002 14.9928 9.28148 14.6166 8.79106 14.1265L6.69252 16.2239C6.22776 16.6884 5.6461 16.9706 5.05018 16.9991C4.6453 17.019 4.07219 16.9335 3.56752 16.4291C3.09706 15.9589 2.99726 15.4089 2.99726 15.0384C2.99726 14.4143 3.28239 13.7931 3.77281 13.3057L7.42245 9.63523C8.34056 8.7176 9.73768 8.64635 10.5474 9.45284C11.0122 9.91736 11.7735 9.91736 12.2354 9.45284C12.7002 8.98833 12.7002 8.23029 12.2354 7.76577C11.4028 6.93364 10.3051 6.51187 9.17883 6.51187Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t\t<span aria-hidden=\"true\" class=\"social-share__link-message js-link-share-message\">Link Copied<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n<\/nav>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of 600 food stores under banners Metro, Metro Plus, Super C and Food Basics, as well as close to 300 drugstores under the Brunet, Clini-Plus, Pharmacy and Drug Basics banners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Solution<\/h2>\n\n\n\n<p>In 2006, Metro had become dissatisfied with the paper gift certificates process in Ontario as there was no way to track this activity in real-time and fraud was a challenge. To deal with these issues, Metro approached Givex to convert its paper certificates to an easily tracked, secure and user-friendly system.<br><br>Givex launched the Metro gift card in Quebec, combining the durability of gift cards with all the benefits of real-time reporting, processing and unique numbers\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unique certificate numbers prevent duplicate use and increase security<\/li>\n\n\n\n<li>Daily reconciliation of certificates<\/li>\n\n\n\n<li>Real-time tracking of all certificate transactions through Givex reporting<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The Givex system proved so successful that Metro stores in Ontario converted from the previous provider to Givex. By September 2009, all remaining Metro locations Canada-wide had made the switch.<\/p>\n<cite>METRO<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<p>Metro is extremely pleased with the improvements in its certificates. The new system is more secure and Metro has far more control and oversight over gift cards and gift certificates. B2B sales and B2C sales of cards and certificates now number in the millions each year. Having witnessed the power of the Givex stored value system firsthand, Metro is eager to take advantage of other Givex offerings in the near future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of 600 food stores under banners Metro, Metro Plus, Super C and Food Basics, as well as close to 300 drugstores under the Brunet, Clini-Plus, Pharmacy and Drug Basics banners. Our Solution In [&hellip;]<\/p>\n","protected":false},"featured_media":11557,"parent":0,"template":"","product":[31],"class_list":["post-15958","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","product-gift-card-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metro Gift CardShift4<\/title>\n<meta name=\"description\" content=\"The Challenge Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of 600 food stores under\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metro Gift CardShift4\" \/>\n<meta property=\"og:description\" content=\"The Challenge Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of 600 food stores under\" \/>\n<meta property=\"og:url\" content=\"https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/\" \/>\n<meta property=\"og:site_name\" content=\"Shift4\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GivexCorp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/casestudy\\\/metro-gift-card\\\/\",\"url\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/casestudy\\\/metro-gift-card\\\/\",\"name\":\"Metro Gift CardShift4\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/casestudy\\\/metro-gift-card\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/casestudy\\\/metro-gift-card\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/web.givex.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Metro-2.jpg\",\"datePublished\":\"2022-09-22T05:00:01+00:00\",\"description\":\"The Challenge Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of 600 food stores under\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/web.givex.com\\\/fr\\\/casestudy\\\/metro-gift-card\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/casestudy\\\/metro-gift-card\\\/#primaryimage\",\"url\":\"https:\\\/\\\/web.givex.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Metro-2.jpg\",\"contentUrl\":\"https:\\\/\\\/web.givex.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Metro-2.jpg\",\"width\":1000,\"height\":668},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/\",\"name\":\"Givex\",\"description\":\"Integrate Payments and Commerce Technology\",\"publisher\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/#organization\",\"name\":\"Givex\",\"url\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/web.givex.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/givex-blue-bg.png\",\"contentUrl\":\"https:\\\/\\\/web.givex.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/givex-blue-bg.png\",\"width\":1200,\"height\":1200,\"caption\":\"Givex\"},\"image\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/GivexCorp\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/givex\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@givexcorp6643\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Metro Gift CardShift4","description":"The Challenge Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of 600 food stores under","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/","og_locale":"fr_FR","og_type":"article","og_title":"Metro Gift CardShift4","og_description":"The Challenge Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of 600 food stores under","og_url":"https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/","og_site_name":"Shift4","twitter_card":"summary_large_image","twitter_site":"@GivexCorp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/","url":"https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/","name":"Metro Gift CardShift4","isPartOf":{"@id":"https:\/\/web.givex.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/#primaryimage"},"image":{"@id":"https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/#primaryimage"},"thumbnailUrl":"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Metro-2.jpg","datePublished":"2022-09-22T05:00:01+00:00","description":"The Challenge Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of 600 food stores under","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/web.givex.com\/fr\/casestudy\/metro-gift-card\/#primaryimage","url":"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Metro-2.jpg","contentUrl":"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Metro-2.jpg","width":1000,"height":668},{"@type":"WebSite","@id":"https:\/\/web.givex.com\/fr\/#website","url":"https:\/\/web.givex.com\/fr\/","name":"Givex","description":"Integrate Payments and Commerce Technology","publisher":{"@id":"https:\/\/web.givex.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/web.givex.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/web.givex.com\/fr\/#organization","name":"Givex","url":"https:\/\/web.givex.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/web.givex.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/web.givex.com\/wp-content\/uploads\/2024\/03\/givex-blue-bg.png","contentUrl":"https:\/\/web.givex.com\/wp-content\/uploads\/2024\/03\/givex-blue-bg.png","width":1200,"height":1200,"caption":"Givex"},"image":{"@id":"https:\/\/web.givex.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/GivexCorp","https:\/\/www.linkedin.com\/company\/givex\/","https:\/\/www.youtube.com\/@givexcorp6643"]}]}},"_links":{"self":[{"href":"https:\/\/web.givex.com\/fr\/wp-json\/wp\/v2\/case-study\/15958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.givex.com\/fr\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/web.givex.com\/fr\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/web.givex.com\/fr\/wp-json\/wp\/v2\/case-study\/15958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web.givex.com\/fr\/wp-json\/wp\/v2\/media\/11557"}],"wp:attachment":[{"href":"https:\/\/web.givex.com\/fr\/wp-json\/wp\/v2\/media?parent=15958"}],"wp:term":[{"taxonomy":"product","embeddable":true,"href":"https:\/\/web.givex.com\/fr\/wp-json\/wp\/v2\/product?post=15958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}