{"id":15937,"date":"2022-09-22T19:24:57","date_gmt":"2022-09-22T19:24:57","guid":{"rendered":"https:\/\/web.givex.com\/casestudy\/fairmont-hotels-resorts-gift-card-program\/"},"modified":"2022-09-22T19:24:57","modified_gmt":"2022-09-22T19:24:57","slug":"fairmont-hotels-resorts-gift-card-program","status":"publish","type":"case-study","link":"https:\/\/web.givex.com\/fr\/casestudy\/fairmont-hotels-resorts-gift-card-program\/","title":{"rendered":"Fairmont Hotels &#038; Resorts Gift Card Program"},"content":{"rendered":"<div id=\"block_8142eb5b01118905a74ead1d5f5ea77f\" class=\"hero hero--share acf-block alignfull\">\n\n\t\t<figure class=\"hero__figure hero__figure--top\" data-background-mode=\"transparent\" role=\"none\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"600\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Fairmont-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Fairmont-1.jpg 1920w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Fairmont-1-300x94.jpg 300w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Fairmont-1-1024x320.jpg 1024w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Fairmont-1-768x240.jpg 768w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Fairmont-1-1536x480.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t<\/figure>\n\n\t<div class=\"hero__container\">\n\n\t\t<div class=\"hero__content\" data-background-mode=\"transparent\">\n\n\t\t\t\t\t<p class=\"hero__eyebrow\">Case Study<\/p>\n\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"hero__body\"><h3 class=\"bulletsTitle\">How We Helped Fairmont Hotels &amp; Resorts<\/h3>\n<ul>\n<li class=\"displaySectionYes\">Converted paper certificates to gift cards<\/li>\n<li class=\"displaySectionYes\">Dynamic currency conversion for locations worldwide<\/li>\n<li class=\"displaySectionYes\">Website for online gift card sales<\/li>\n<li class=\"displaySectionYes\">Eliminated tedious manual reconciliation and reduced breakage<\/li>\n<\/ul>\n<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"hero__share\" data-background-mode=\"transparent\">\n\t\t\t<p class=\"hero__share-title\">Share<\/p>\n\t\t\t<nav class=\"social-share\">\n\t<ul class=\"social-share__list\">\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/web.givex.com\/fr\/casestudy\/fairmont-hotels-resorts-gift-card-program\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on LinkedIn &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg id=\"linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\">\n\t<title>LinkedIn<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/twitter.com\/share?url=https:\/\/web.givex.com\/fr\/casestudy\/fairmont-hotels-resorts-gift-card-program\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on Twitter &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" viewBox=\"0 0 24 24\">\n\t<title>Twitter<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M24 4.557c-.883.392-1.832.656-2.828.775 1.017-.609 1.798-1.574 2.165-2.724-.951.564-2.005.974-3.127 1.195-.897-.957-2.178-1.555-3.594-1.555-3.179 0-5.515 2.966-4.797 6.045-4.091-.205-7.719-2.165-10.148-5.144-1.29 2.213-.669 5.108 1.523 6.574-.806-.026-1.566-.247-2.229-.616-.054 2.281 1.581 4.415 3.949 4.89-.693.188-1.452.232-2.224.084.626 1.956 2.444 3.379 4.6 3.419-2.07 1.623-4.678 2.348-7.29 2.04 2.179 1.397 4.768 2.212 7.548 2.212 9.142 0 14.307-7.721 13.995-14.646.962-.695 1.797-1.562 2.457-2.549z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"mailto:?subject=Fairmont Hotels &#038; Resorts Gift Card Program&amp;body=https:\/\/web.givex.com\/fr\/casestudy\/fairmont-hotels-resorts-gift-card-program\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share by Email<\/span>\n\t\t\t\t<svg viewBox=\"0 0 42 24\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M0.585938 -4V-1.30545L4.66894 1.1944L21.0009 11.1899L37.3329 1.26449L41.4159 -1.21979V-4H0.585938ZM0.585938 3.40143V27.8977H41.4159V3.47542L21.0049 15.7138L0.585938 3.40143Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a class=\"social-share__link js-link-share\" href=\"#\">\n\t\t\t\t<span class=\"sr-only\">Copy URL<\/span>\n\t\t\t\t<svg viewBox=\"0 0 20 20\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M14.8358 0.629925C13.6468 0.686921 12.5034 1.20558 11.6195 2.08901L8.15237 5.55434C8.69697 5.00719 10.7185 5.38336 11.2089 5.87352L13.3075 3.77608C13.7722 3.31157 14.3539 3.02659 14.9498 3.00094C15.3547 2.98099 15.9278 3.06649 16.4325 3.5709C16.9029 4.04111 17.0027 4.58827 17.0027 4.96159C17.0027 5.58569 16.7176 6.20694 16.2272 6.69426L12.5776 10.3648C11.6594 11.2824 10.2623 11.3565 9.45255 10.5472C8.99065 10.0855 8.22936 10.0826 7.7646 10.5472C7.29984 11.0117 7.29984 11.7697 7.7646 12.2342C8.59717 13.0664 9.69206 13.4881 10.8212 13.4881C12.0415 13.4881 13.2875 12.9894 14.2427 12.029L17.9151 8.38133C18.8475 7.4523 19.375 6.20979 19.375 4.96159C19.375 3.80173 18.9359 2.69887 18.1204 1.88383C17.2479 1.0118 16.0761 0.57293 14.8358 0.629925ZM9.17883 6.51187C7.95849 6.51187 6.69252 7.01343 5.73449 7.97096L2.08485 11.6187C1.15249 12.5477 0.625 13.7902 0.625 15.0384C0.625 16.1983 1.0641 17.3011 1.87956 18.1162C2.75205 18.9882 3.92393 19.4271 5.16423 19.3701C6.35322 19.3131 7.49658 18.7944 8.38047 17.911L11.8476 14.4457C11.3002 14.9928 9.28148 14.6166 8.79106 14.1265L6.69252 16.2239C6.22776 16.6884 5.6461 16.9706 5.05018 16.9991C4.6453 17.019 4.07219 16.9335 3.56752 16.4291C3.09706 15.9589 2.99726 15.4089 2.99726 15.0384C2.99726 14.4143 3.28239 13.7931 3.77281 13.3057L7.42245 9.63523C8.34056 8.7176 9.73768 8.64635 10.5474 9.45284C11.0122 9.91736 11.7735 9.91736 12.2354 9.45284C12.7002 8.98833 12.7002 8.23029 12.2354 7.76577C11.4028 6.93364 10.3051 6.51187 9.17883 6.51187Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t\t<span aria-hidden=\"true\" class=\"social-share__link-message js-link-share-message\">Link Copied<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n<\/nav>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>Fairmont Hotel &amp; Resorts is the largest luxury hotel company in North America with over 56 hotels and resorts around the world. Fairmont and its on-site Willow Stream spas had a paper certificate program that required a lot of manual reconciliation and administration. In 2007, they decided to replace it with a gift card program usable at every property worldwide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Solution<\/h2>\n\n\n\n<p>Givex integrated with all POS systems in use by Fairmont hotels and Willow Stream spas around the world. Manual reconciliation has been eliminated and program management is done through Givex\u2019s administrative website and reports.<br><br>Givex set up dynamic currency conversion for Fairmont in advance of the global launch. Each property sells gift cards in local currency. If a foreign gift card is redeemed, transaction amounts are converted in real-time using daily exchange rates and the gift card balance is updated.<br><br>To cater to a global customer base, fairmontgiftcard.com was developed using Givex\u2019s Customer WebSuite technology. Through this website, customers could register their cards to protect against loss or theft, purchase gift cards and check card balances and transaction history in real time.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We are very pleased with our existing partnership with Givex. They helped us to launch our electronic gift card program and continue to maintain it today. By moving to electronic gift cards, Fairmont Hotels &amp; Resorts was able to provide customers with an easy to get, easy to give gifting solution that meets the needs of recipients worldwide. Eliminating paper certificates helped to increase sales and reduce administrative costs and manual reconciliation.<\/p>\n<cite>BRIAN RICHARDSON, VICE PRESIDENT, BRAND MARKETING &amp; COMMUNICATION, FAIRMONT HOTELS &amp; RESORTS<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<p>Not only have the Fairmont gift cards eliminated tedious manual reconciliation but they have also proven to be a better reflection of the Fairmont brand and thus extremely popular with customers, who enjoy the ease in which they can be purchased, redeemed and the flexibility that they allow. &nbsp;Redemption rates are high and breakage is much lower than it ever was with paper certificates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge Fairmont Hotel &amp; Resorts is the largest luxury hotel company in North America with over 56 hotels and resorts around the world. Fairmont and its on-site Willow Stream spas had a paper certificate program that required a lot of manual reconciliation and administration. In 2007, they decided to replace it with a gift [&hellip;]<\/p>\n","protected":false},"featured_media":11529,"parent":0,"template":"","product":[31],"class_list":["post-15937","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","product-gift-card-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fairmont Hotels &amp; Resorts Gift Card ProgramShift4<\/title>\n<meta name=\"description\" content=\"The Challenge Fairmont Hotel &amp; Resorts is the largest luxury hotel company in North America with over 56 hotels and resorts around the world. 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