{"id":15840,"date":"2022-09-22T19:27:32","date_gmt":"2022-09-22T19:27:32","guid":{"rendered":"https:\/\/web.givex.com\/casestudy\/american-golf\/"},"modified":"2022-09-22T19:27:32","modified_gmt":"2022-09-22T19:27:32","slug":"american-golf","status":"publish","type":"case-study","link":"https:\/\/web.givex.com\/fr\/casestudy\/american-golf\/","title":{"rendered":"American Golf"},"content":{"rendered":"<div id=\"block_b7200b93d049e5b5cc003d678a89719a\" class=\"hero hero--share acf-block alignfull\">\n\n\t\t<figure class=\"hero__figure hero__figure--top\" data-background-mode=\"transparent\" role=\"none\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"500\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/american-golf.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/american-golf.jpeg 1500w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/american-golf-300x100.jpeg 300w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/american-golf-1024x341.jpeg 1024w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/american-golf-768x256.jpeg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\t\t<\/figure>\n\n\t<div class=\"hero__container\">\n\n\t\t<div class=\"hero__content\" data-background-mode=\"transparent\">\n\n\t\t\t\t\t<p class=\"hero__eyebrow\">Case Study<\/p>\n\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"hero__body\"><h3 class=\"bulletsTitle\">How We Helped American Golf<\/h3>\n<ul>\n<li class=\"displaySectionYes\">Migrated existing separate gift &amp; e-gift card programs in to one seamless program<\/li>\n<li class=\"displaySectionYes\">Multi-national currency conversion, allowing for e-gift &amp; gift cards sales throughout UK &amp; Europe<\/li>\n<li class=\"displaySectionYes\">Easy fulfillment of e-gift cards via Givex&rsquo;s Customer WebSuite<\/li>\n<li class=\"displaySectionYes\">Smooth addition of gift card &amp; e-gift card sales to American Golf ecommerce platform<\/li>\n<\/ul>\n<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"hero__share\" data-background-mode=\"transparent\">\n\t\t\t<p class=\"hero__share-title\">Share<\/p>\n\t\t\t<nav class=\"social-share\">\n\t<ul class=\"social-share__list\">\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/web.givex.com\/fr\/casestudy\/american-golf\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on LinkedIn &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg id=\"linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\">\n\t<title>LinkedIn<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/twitter.com\/share?url=https:\/\/web.givex.com\/fr\/casestudy\/american-golf\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on Twitter &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" viewBox=\"0 0 24 24\">\n\t<title>Twitter<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M24 4.557c-.883.392-1.832.656-2.828.775 1.017-.609 1.798-1.574 2.165-2.724-.951.564-2.005.974-3.127 1.195-.897-.957-2.178-1.555-3.594-1.555-3.179 0-5.515 2.966-4.797 6.045-4.091-.205-7.719-2.165-10.148-5.144-1.29 2.213-.669 5.108 1.523 6.574-.806-.026-1.566-.247-2.229-.616-.054 2.281 1.581 4.415 3.949 4.89-.693.188-1.452.232-2.224.084.626 1.956 2.444 3.379 4.6 3.419-2.07 1.623-4.678 2.348-7.29 2.04 2.179 1.397 4.768 2.212 7.548 2.212 9.142 0 14.307-7.721 13.995-14.646.962-.695 1.797-1.562 2.457-2.549z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"mailto:?subject=American Golf&amp;body=https:\/\/web.givex.com\/fr\/casestudy\/american-golf\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share by Email<\/span>\n\t\t\t\t<svg viewBox=\"0 0 42 24\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M0.585938 -4V-1.30545L4.66894 1.1944L21.0009 11.1899L37.3329 1.26449L41.4159 -1.21979V-4H0.585938ZM0.585938 3.40143V27.8977H41.4159V3.47542L21.0049 15.7138L0.585938 3.40143Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a class=\"social-share__link js-link-share\" href=\"#\">\n\t\t\t\t<span class=\"sr-only\">Copy URL<\/span>\n\t\t\t\t<svg viewBox=\"0 0 20 20\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M14.8358 0.629925C13.6468 0.686921 12.5034 1.20558 11.6195 2.08901L8.15237 5.55434C8.69697 5.00719 10.7185 5.38336 11.2089 5.87352L13.3075 3.77608C13.7722 3.31157 14.3539 3.02659 14.9498 3.00094C15.3547 2.98099 15.9278 3.06649 16.4325 3.5709C16.9029 4.04111 17.0027 4.58827 17.0027 4.96159C17.0027 5.58569 16.7176 6.20694 16.2272 6.69426L12.5776 10.3648C11.6594 11.2824 10.2623 11.3565 9.45255 10.5472C8.99065 10.0855 8.22936 10.0826 7.7646 10.5472C7.29984 11.0117 7.29984 11.7697 7.7646 12.2342C8.59717 13.0664 9.69206 13.4881 10.8212 13.4881C12.0415 13.4881 13.2875 12.9894 14.2427 12.029L17.9151 8.38133C18.8475 7.4523 19.375 6.20979 19.375 4.96159C19.375 3.80173 18.9359 2.69887 18.1204 1.88383C17.2479 1.0118 16.0761 0.57293 14.8358 0.629925ZM9.17883 6.51187C7.95849 6.51187 6.69252 7.01343 5.73449 7.97096L2.08485 11.6187C1.15249 12.5477 0.625 13.7902 0.625 15.0384C0.625 16.1983 1.0641 17.3011 1.87956 18.1162C2.75205 18.9882 3.92393 19.4271 5.16423 19.3701C6.35322 19.3131 7.49658 18.7944 8.38047 17.911L11.8476 14.4457C11.3002 14.9928 9.28148 14.6166 8.79106 14.1265L6.69252 16.2239C6.22776 16.6884 5.6461 16.9706 5.05018 16.9991C4.6453 17.019 4.07219 16.9335 3.56752 16.4291C3.09706 15.9589 2.99726 15.4089 2.99726 15.0384C2.99726 14.4143 3.28239 13.7931 3.77281 13.3057L7.42245 9.63523C8.34056 8.7176 9.73768 8.64635 10.5474 9.45284C11.0122 9.91736 11.7735 9.91736 12.2354 9.45284C12.7002 8.98833 12.7002 8.23029 12.2354 7.76577C11.4028 6.93364 10.3051 6.51187 9.17883 6.51187Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t\t<span aria-hidden=\"true\" class=\"social-share__link-message js-link-share-message\">Link Copied<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n<\/nav>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>American Golf, Europe&rsquo;s largest golf retailer, maintained two separate in-house gift card programs: a retail solution and a web solution, which resulted in a negative customer and staff experience. This was due to the fact that customers would purchase an e-gift card online, and discover that it was not usable in store.&nbsp; Staff would have to explain that the e-gift card was not integrated with American Golf\u2019s retail stores.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Solution<\/h2>\n\n\n\n<p>Through migrating American Golf\u2019s existing separate gift card and e-gift card programs into one seamless program, Givex developed a closed-loop gift card program which was multi-channel and completely seamless for customers.<br><br>American Golf also wanted the fulfillment and development of an e-gift card program, third party development of their online ecommerce platform and for their programs to include multi-national currency conversion.&nbsp;Using the Givex Dynamic Currency Conversion, gift cards and e-gift cards are sold in any country in Europe or the UK, and their balances are in Euros or British Pounds. If the gift card is bought in the UK and used in the Republic of Ireland, the transaction is processed in the local currency. Conversion is in real-time, using the daily exchange rate.<br><br>Givex was able to liaise closely with American Golf\u2019s online development partner BeE, based in Germany to plan and map process flows to ensure a smooth addition of gift card and e-gift card sales to the American Golf ecommerce platform.<br><br>American Golf integrated to the Givex CWS e-gift card service, which allows them to fully utilize the Givex platform for creation of e-gift card templates and the Givex email broadcaster which delivers the e-gift card orders to customers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The Givex solution offered us the chance to \u2018future-proof\u2019 our investment, covering any expansion in the UK and Europe we had planned. The team we dealt with during pre-sales and scope gave us the confidence we needed to make a decision to move forward.<\/p>\n<cite>PHIL BARKER, HEAD OF IT, AMERICAN GOLF<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<p>Givex provided a fully integrated and robust gift card and e-gift card program to give customers a seamless online and in-store experience. Givex imported previous gift card and e-gift card balances to the Givex platform to make the transition as smooth as possible for customers.&nbsp;<br><br>American Golf staff are thrilled with the new all-in-one gift and e-gift card program, because it simplifies both the sale and explanation of American Golf gift cards. Previously, e-gift cards could not be used in store, and gift cards purchased in-store could not be used online.&nbsp; After amalgamating both programs and migrating to the Givex platform, customers can now use their e-gift cards and gift cards across all business channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge American Golf, Europe&rsquo;s largest golf retailer, maintained two separate in-house gift card programs: a retail solution and a web solution, which resulted in a negative customer and staff experience. This was due to the fact that customers would purchase an e-gift card online, and discover that it was not usable in store.&nbsp; Staff [&hellip;]<\/p>\n","protected":false},"featured_media":11620,"parent":0,"template":"","product":[31],"class_list":["post-15840","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","product-gift-card-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>American GolfShift4<\/title>\n<meta name=\"description\" content=\"The Challenge American Golf, Europe&#039;s largest golf retailer, maintained two separate in-house gift card programs: a retail solution and a web solution,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.givex.com\/fr\/casestudy\/american-golf\/\" \/>\n<meta property=\"og:locale\" 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