{"id":2695,"date":"2020-03-02T14:14:00","date_gmt":"2020-03-02T14:14:00","guid":{"rendered":"https:\/\/web.givex.com\/greggs-rolls-out-just-eat-partnership-for-home-deliveries\/"},"modified":"2022-12-06T00:45:38","modified_gmt":"2022-12-06T00:45:38","slug":"greggs-rolls-out-just-eat-partnership-for-home-deliveries","status":"publish","type":"post","link":"https:\/\/web.givex.com\/es\/news-insights\/greggs-rolls-out-just-eat-partnership-for-home-deliveries\/","title":{"rendered":"Greggs rolls out Just Eat partnership for home deliveries"},"content":{"rendered":"<p>Hot on the heels of its success with vegan sausage rolls, Greggs has signed an exclusive deal with takeaway food delivery giant Just Eat. This is a major development in the fierce and rapidly growing food takeaway industry: Just Eat was recently acquired by the Dutch company Takeaway.com for \u00a35.9 billion, after contentious negotiations. The delivery partnership marks the end of a competitive selection process, with rival delivery providers such as Deliveroo and Uber Eats running trials in London, Newcastle and Glasgow last year. Just Eat will deliver Greggs permanently starting in Birmingham and Bristol, and will roll out to other British cities over the coming year.<!--more--><\/p>\n<p><strong>Why Just Eat?<\/strong><\/p>\n<p>If the merger between Just Eat and Takeaway.com goes through (at the time of writing, <a href=\"https:\/\/www.bbc.com\/news\/business-51233856\" target=\"_blank\" rel=\"noopener\">The Competition and Markets Authority\u00a0is investigating the deal<\/a>), Just Eat will become one of the world&#8217;s largest meal delivery companies. Just Eat\u2019s major advantages include its geographical coverage, which is significantly greater than its competitors outside of urban centres (and remember, Greggs is <em>everywhere <\/em>in the UK). The service also has the largest number of users and offers lower fees for restaurants.<\/p>\n<p>The brands are also well aligned. Greggs is a much-loved food chain, and Just Eat is a much-loved delivery service. Just Eat is still the biggest food delivery service in the UK, after operating for many years, and offers the lowest delivery fees (starting at only \u00a31.50). Meanwhile, Greggs offers affordable comfort food on nearly every high street in the country. In short, the two companies\u2019 value propositions neatly overlap. And <a href=\"https:\/\/www.bbc.com\/news\/business-51118787\" target=\"_blank\" rel=\"noopener\">with speculation<\/a> that the partnership will be a loss-leader for the delivery company, we can assume that Just Eat knows the power that the Greggs brand has.<\/p>\n<p><strong>Why delivery?<\/strong><\/p>\n<p>So why has Greggs, which <a href=\"https:\/\/corporate.greggs.co.uk\/strategy\/business-model\" target=\"_blank\" rel=\"noopener\">describes itself<\/a> as a \u201cbakery in the food-on-the-go market\u201d added delivery as an option? Well, it says it\u2019s trying to build on its \u201cexisting estate of shops to take Greggs to where our customers want us to be\u201d. This is part of a larger shift in its approach to keeping the company fresh, which has included a major, successful brand revamp (think back to those vegan sausage rolls).<\/p>\n<p>McDonald\u2019s, KFC, and Burger King have also paved the way for low order value food delivery. According to this fascinating article <a href=\"https:\/\/www.ft.com\/content\/8166a42e-37b8-11ea-a6d3-9a26f8c3cba4\" target=\"_blank\" rel=\"noopener\">in the FT<\/a>, McDonald\u2019s is by far Uber Eats\u2019 most popular food outlet by volume, and the exclusive contract between the two is expiring. If Just Eat can succeed at this end of the market with Greggs, it may be able to convince McDonald\u2019s to join the service, which would further cement their leading position.<\/p>\n<p><strong>What\u2019s next?<\/strong><\/p>\n<p>The FT article discusses the dynamics of exclusivity, and how it offers a sizeable bargaining chip in business negotiations but may ultimately mean limiting reach to customers. Interestingly, Richard Hutton, finance director of Greggs, told the FT the agreement was \u201cnot necessarily forever\u201d \u2013 so watch this space.<\/p>\n<p>Overall, this move is almost forcing the hand of Greggs\u2019 competitors to follow suit and make themselves available to customers at home. Meanwhile, Just Eat is still the company to beat in the delivery industry, even if the Takeaway.com merger runs into issues. And for consumers, this competition is excellent \u2013 it\u2019s bolstering the delivery industry and bringing brands that we used to only eat out directly to our doors.<\/p>\n<p style=\"font-size: 16px;\"><strong>Similar Blog Post: <em><a href=\"https:\/\/web.givex.com\/news-insights\/reasons-to-opt-out-of-using-3rd-party-delivery-services\/\">Reasons to Opt Out of Using 3rd Party Delivery Services\u00a0<\/a><\/em><\/strong><\/p>\n<p><a href=\"https:\/\/web.givex.com\/news-insights\/reasons-to-opt-out-of-using-3rd-party-delivery-services\/\"><span style=\"font-size: 10px;\"><img decoding=\"async\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Screen-Shot-2020-01-24-at-9.16.38-AM.png\" \/><\/span><\/a><\/p>\n<p>If you aren&#8217;t clear on what third-party delivery service does, here is a quick rundown. A third-party service like Uber EATS lets customers order food through an app. It then contracts drivers who use their own cars or other transportation to make the deliveries. The services earn money through restaurant commissions, delivery fees, or both.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just Eat was recently acquired by Takeaway.com for \u00a35.9 billion, after contentious negotiations. The delivery partnership marks the end of a competitive<\/p>\n","protected":false},"author":30,"featured_media":2408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[75,69,68],"product":[31,33],"class_list":["post-2695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-delivery-service","tag-loyalty","tag-point-of-sale","product-gift-card-loyalty","product-pos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Greggs rolls out Just Eat partnership for home deliveriesShift4<\/title>\n<meta name=\"description\" content=\"Just Eat was recently acquired by Takeaway.com for \u00a35.9 billion, after contentious negotiations. The delivery partnership marks the end of a competitive\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.givex.com\/es\/news-insights\/greggs-rolls-out-just-eat-partnership-for-home-deliveries\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greggs rolls out Just Eat partnership for home deliveriesShift4\" \/>\n<meta property=\"og:description\" content=\"Just Eat was recently acquired by Takeaway.com for \u00a35.9 billion, after contentious negotiations. 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