{"id":2566,"date":"2022-02-07T22:16:24","date_gmt":"2022-02-07T22:16:24","guid":{"rendered":"https:\/\/web.givex.com\/gift-cards-to-the-rescue\/"},"modified":"2022-12-05T20:06:47","modified_gmt":"2022-12-05T20:06:47","slug":"gift-cards-to-the-rescue","status":"publish","type":"post","link":"https:\/\/web.givex.com\/es\/news-insights\/gift-cards-to-the-rescue\/","title":{"rendered":"Gift Cards to the Rescue"},"content":{"rendered":"<p><span style=\"color: #000000;\">According to a recent <em>Retail Insider<\/em> <a href=\"https:\/\/retail-insider.com\/articles\/2022\/02\/stored-value-technology-drives-loyalty-and-fosters-scalability-in-hospitality\/\" style=\"color: #000000;\" target=\"_blank\" rel=\"noopener\">op ed<\/a> authored by Givex chief commercial officer Mo Chaar, <a href=\"https:\/\/web.givex.com\/gift-card\/\" style=\"color: #000000;\">gift cards<\/a> have become a popular option for businesses and customers alike, and it\u2019ll stay that way.<\/span><\/p>\n<p><span style=\"color: #000000;\">Canadian businesses significantly increased their gift card sales in 2020 and 2021 compared to past years. Why? The pandemic and supply issues caused food and merchandise shortages in restaurants and stores across the country. Add labour shortages and inflation into the mix, and you have the perfect storm that challenged traditional business models and revenue streams.<\/span><\/p>\n<p><span style=\"color: #000000;\">Luckily, gift cards came to the rescue.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"color: #000000;\"><strong>Helping businesses survive <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Gift cards became essential when mandated lockdowns stopped in-store shopping in 2020. Then, supply-chain issues starting in 2021 made finding a present tough, leading to more gift card purchases. Business owners who took advantage of this trend helped keep their businesses alive by maintaining revenues through gift card sales.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Helping businesses succeed <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">iFood is a perfect example of how gift cards help a business succeed. <a href=\"https:\/\/www.ifood.com.br\/\" style=\"color: #000000;\" target=\"_blank\" rel=\"noopener\">iFood<\/a>, a Brazilian mobile app and online food delivery platform like SkipTheDishes, moved its gift card program to Givex in 2019 and together launched the <a href=\"https:\/\/empresas.ifood.com.br\/ifood-card?utm_source=home_ifood&amp;utm_medium=referral&amp;utm_campaign=botao_header\" style=\"color: #000000;\" target=\"_blank\" rel=\"noopener\">iFood Card<\/a> that\u2019s used with the iFood app to order food, groceries, pet and pharmacy products and services across Brazil. <\/span><\/p>\n<p><span style=\"color: #000000;\">iFood sold more than 10 million cards in under two years, gaining new customers, and supporting Brazilian restaurants during the COVID waves and supply chain issues.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Strengthening communities<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Gift cards also strengthen communities during tough times by providing a way for customers to support their favourite local businesses that are struggling during the imposed lockdowns and capacity limitations. Whether it\u2019s ordering groceries or picking up dinner, gift cards make it easy to support neighbourhood business owners when they need most.<\/span><\/p>\n<p><span style=\"color: #000000;\">With gift cards remaining popular in the future, restaurants and retailers should seize this opportunity, and try to copy the success of iFood and offer a physical or digital gift card to their customers. It could help keep their businesses alive during tough times, increase revenues in good times, and build stronger, more engaged communities.<\/span><\/p>\n<p style=\"font-size: 16px;\"><span style=\"color: #000000;\"><strong>Find Out More<\/strong><\/span><\/p>\n<p style=\"text-align: start; font-size: 16px;\"><span style=\"color: #000000;\">Could your business benefit from Givex\u2019s world-leading gift card programs? Find out by clicking <a href=\"https:\/\/web.givex.com\/contact-us\/\" style=\"color: #000000; font-weight: normal;\">here<\/a>&nbsp;and reaching out to us today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses increased gift card sales in 2021. The pandemic and supply issues caused food and merchandise shortages but gift cards came to the rescue.<\/p>\n","protected":false},"author":25,"featured_media":2187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[73,70,69,71,84],"product":[31,34],"class_list":["post-2566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-analytics","tag-gift-cards","tag-loyalty","tag-news","tag-uptix","product-gift-card-loyalty","product-uptix-ticketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gift Cards to the RescueShift4<\/title>\n<meta name=\"description\" content=\"Businesses increased gift card sales in 2021. The pandemic and supply issues caused food and merchandise shortages but gift cards came to the rescue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.givex.com\/es\/news-insights\/gift-cards-to-the-rescue\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gift Cards to the RescueShift4\" \/>\n<meta property=\"og:description\" content=\"Businesses increased gift card sales in 2021. The pandemic and supply issues caused food and merchandise shortages but gift cards came to the rescue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/web.givex.com\/es\/news-insights\/gift-cards-to-the-rescue\/\" \/>\n<meta property=\"og:site_name\" content=\"Shift4\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-07T22:16:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-05T20:06:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/08\/GC-BlogImg1900x770px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"770\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bryan Wang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GivexCorp\" \/>\n<meta name=\"twitter:site\" content=\"@GivexCorp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/web.givex.com\\\/es\\\/news-insights\\\/gift-cards-to-the-rescue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/es\\\/news-insights\\\/gift-cards-to-the-rescue\\\/\"},\"author\":{\"name\":\"Bryan Wang\",\"@id\":\"https:\\\/\\\/web.givex.com\\\/es\\\/#\\\/schema\\\/person\\\/23addcc4b3a225867d9193e766a7f36a\"},\"headline\":\"Gift Cards to the Rescue\",\"datePublished\":\"2022-02-07T22:16:24+00:00\",\"dateModified\":\"2022-12-05T20:06:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/es\\\/news-insights\\\/gift-cards-to-the-rescue\\\/\"},\"wordCount\":372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/es\\\/news-insights\\\/gift-cards-to-the-rescue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/web.givex.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/GC-BlogImg1900x770px.jpg\",\"keywords\":[\"Analytics\",\"Gift Cards\",\"Loyalty\",\"News\",\"Uptix\"],\"articleSection\":[\"Company News\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/web.givex.com\\\/es\\\/news-insights\\\/gift-cards-to-the-rescue\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/web.givex.com\\\/es\\\/news-insights\\\/gift-cards-to-the-rescue\\\/\",\"url\":\"https:\\\/\\\/web.givex.com\\\/es\\\/news-insights\\\/gift-cards-to-the-rescue\\\/\",\"name\":\"Gift Cards to the RescueShift4\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/es\\\/news-insights\\\/gift-cards-to-the-rescue\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/web.givex.com\\\/es\\\/news-insights\\\/gift-cards-to-the-rescue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/web.givex.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/GC-BlogImg1900x770px.jpg\",\"datePublished\":\"2022-02-07T22:16:24+00:00\",\"dateModified\":\"2022-12-05T20:06:47+00:00\",\"description\":\"Businesses increased gift card sales in 2021. 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