{"id":15983,"date":"2022-09-22T04:51:54","date_gmt":"2022-09-22T04:51:54","guid":{"rendered":"https:\/\/web.givex.com\/casestudy\/st-louis-cardinals-uptix\/"},"modified":"2023-01-19T18:24:40","modified_gmt":"2023-01-19T18:24:40","slug":"st-louis-cardinals-uptix","status":"publish","type":"case-study","link":"https:\/\/web.givex.com\/es\/casestudy\/st-louis-cardinals-uptix\/","title":{"rendered":"Uptix for St. Louis Cardinals"},"content":{"rendered":"<div id=\"block_e235f740a91b63392f1456730cf9bf9d\" class=\"hero hero--share acf-block alignfull\">\n\n\t\t<figure class=\"hero__figure hero__figure--top\" data-background-mode=\"transparent\" role=\"none\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/StLouisCardinals-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/StLouisCardinals-1.jpg 960w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/StLouisCardinals-1-300x169.jpg 300w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/StLouisCardinals-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t<\/figure>\n\n\t<div class=\"hero__container\">\n\n\t\t<div class=\"hero__content\" data-background-mode=\"transparent\">\n\n\t\t\t\t\t<p class=\"hero__eyebrow\">Case Study<\/p>\n\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"hero__body\"><h3 class=\"bulletsTitle\">How We Helped The St. Louis Cardinals<\/h3>\n<ul>\n<li class=\"displaySectionYes\">Improved fan experience &amp; excitement<\/li>\n<li class=\"displaySectionYes\">Created lift and revenue<\/li>\n<li class=\"displaySectionYes\">Incentivized season renewals<\/li>\n<li class=\"displaySectionYes\">Made a special celebration even more memorable<\/li>\n<\/ul>\n<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"hero__share\" data-background-mode=\"transparent\">\n\t\t\t<p class=\"hero__share-title\">Share<\/p>\n\t\t\t<nav class=\"social-share\">\n\t<ul class=\"social-share__list\">\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/web.givex.com\/es\/casestudy\/st-louis-cardinals-uptix\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on LinkedIn &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg id=\"linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\">\n\t<title>LinkedIn<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/twitter.com\/share?url=https:\/\/web.givex.com\/es\/casestudy\/st-louis-cardinals-uptix\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on Twitter &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" viewBox=\"0 0 24 24\">\n\t<title>Twitter<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M24 4.557c-.883.392-1.832.656-2.828.775 1.017-.609 1.798-1.574 2.165-2.724-.951.564-2.005.974-3.127 1.195-.897-.957-2.178-1.555-3.594-1.555-3.179 0-5.515 2.966-4.797 6.045-4.091-.205-7.719-2.165-10.148-5.144-1.29 2.213-.669 5.108 1.523 6.574-.806-.026-1.566-.247-2.229-.616-.054 2.281 1.581 4.415 3.949 4.89-.693.188-1.452.232-2.224.084.626 1.956 2.444 3.379 4.6 3.419-2.07 1.623-4.678 2.348-7.29 2.04 2.179 1.397 4.768 2.212 7.548 2.212 9.142 0 14.307-7.721 13.995-14.646.962-.695 1.797-1.562 2.457-2.549z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"mailto:?subject=Uptix for St. Louis Cardinals&amp;body=https:\/\/web.givex.com\/es\/casestudy\/st-louis-cardinals-uptix\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share by Email<\/span>\n\t\t\t\t<svg viewBox=\"0 0 42 24\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M0.585938 -4V-1.30545L4.66894 1.1944L21.0009 11.1899L37.3329 1.26449L41.4159 -1.21979V-4H0.585938ZM0.585938 3.40143V27.8977H41.4159V3.47542L21.0049 15.7138L0.585938 3.40143Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a class=\"social-share__link js-link-share\" href=\"#\">\n\t\t\t\t<span class=\"sr-only\">Copy URL<\/span>\n\t\t\t\t<svg viewBox=\"0 0 20 20\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M14.8358 0.629925C13.6468 0.686921 12.5034 1.20558 11.6195 2.08901L8.15237 5.55434C8.69697 5.00719 10.7185 5.38336 11.2089 5.87352L13.3075 3.77608C13.7722 3.31157 14.3539 3.02659 14.9498 3.00094C15.3547 2.98099 15.9278 3.06649 16.4325 3.5709C16.9029 4.04111 17.0027 4.58827 17.0027 4.96159C17.0027 5.58569 16.7176 6.20694 16.2272 6.69426L12.5776 10.3648C11.6594 11.2824 10.2623 11.3565 9.45255 10.5472C8.99065 10.0855 8.22936 10.0826 7.7646 10.5472C7.29984 11.0117 7.29984 11.7697 7.7646 12.2342C8.59717 13.0664 9.69206 13.4881 10.8212 13.4881C12.0415 13.4881 13.2875 12.9894 14.2427 12.029L17.9151 8.38133C18.8475 7.4523 19.375 6.20979 19.375 4.96159C19.375 3.80173 18.9359 2.69887 18.1204 1.88383C17.2479 1.0118 16.0761 0.57293 14.8358 0.629925ZM9.17883 6.51187C7.95849 6.51187 6.69252 7.01343 5.73449 7.97096L2.08485 11.6187C1.15249 12.5477 0.625 13.7902 0.625 15.0384C0.625 16.1983 1.0641 17.3011 1.87956 18.1162C2.75205 18.9882 3.92393 19.4271 5.16423 19.3701C6.35322 19.3131 7.49658 18.7944 8.38047 17.911L11.8476 14.4457C11.3002 14.9928 9.28148 14.6166 8.79106 14.1265L6.69252 16.2239C6.22776 16.6884 5.6461 16.9706 5.05018 16.9991C4.6453 17.019 4.07219 16.9335 3.56752 16.4291C3.09706 15.9589 2.99726 15.4089 2.99726 15.0384C2.99726 14.4143 3.28239 13.7931 3.77281 13.3057L7.42245 9.63523C8.34056 8.7176 9.73768 8.64635 10.5474 9.45284C11.0122 9.91736 11.7735 9.91736 12.2354 9.45284C12.7002 8.98833 12.7002 8.23029 12.2354 7.76577C11.4028 6.93364 10.3051 6.51187 9.17883 6.51187Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t\t<span aria-hidden=\"true\" class=\"social-share__link-message js-link-share-message\">Link Copied<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n<\/nav>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>The St. Louis Cardinals, the popular baseball team, wanted to maximize revenue potential while at the same time growing fan excitement for their brand and the spirit of the game.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Solution<\/h2>\n\n\n\n<p>Uptix stored value tickets provided the perfect opportunity with cash prizes loaded on to tickets generating excitement and also prompting fans to buy team merchandise. The St. Louis Cardinals also wanted to improve fan awareness of stored value ticketing and better understand revenue potential from redemption rates.<br><br>The team launched a special \u201cCards Cash\u201d promotion in front of a sold-out crowd honoring the team\u2019s legendary former manager, Whitey Herzog \u2013 No. 24. Ticket-holders for every seat number 24 throughout the entire ballpark received $5 in Cards Cash value to spend on food, beverages, or merchandise during the game. Additionally, each person seated in section 240 received $5 Cards Cash per ticket, as well as a $5 bonus per strike-out in the top of the 3rd inning.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>During the 2010 MLB season, it was great to see Uptix working in real-time, generating excitement for fans with awards tied to on-field events. We look forward to designing more interactive programs of this type to meet our fans\u2019 specific needs.<\/p>\n<cite>ROB FASOLDT, DIRECTOR OF TICKET SALES &amp; SERVICES, ST. LOUIS CARDINALS<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>85% average fan redemption rate<\/li>\n\n\n\n<li>18% of Cardinals fans spent more than their allotted amount generating a 61% lift\u00a0(additional money spent along with stored value)<\/li>\n\n\n\n<li>Improved fan experience and excitement around in-game promotion<\/li>\n\n\n\n<li>Future implementation incentivizing season renewals<\/li>\n\n\n\n<li>Financial benefits from lift, breakage (non-redeemed stored value), and float\u00a0(revenue\/cash flow generated by having concession money in advance)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge The St. Louis Cardinals, the popular baseball team, wanted to maximize revenue potential while at the same time growing fan excitement for their brand and the spirit of the game. Our Solution Uptix stored value tickets provided the perfect opportunity with cash prizes loaded on to tickets generating excitement and also prompting fans [&hellip;]<\/p>\n","protected":false},"featured_media":11487,"parent":0,"template":"","product":[34],"class_list":["post-15983","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","product-uptix-ticketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uptix for St. Louis CardinalsShift4<\/title>\n<meta name=\"description\" content=\"The Challenge The St. Louis Cardinals, the popular baseball team, wanted to maximize revenue potential while at the same time growing fan excitement for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.givex.com\/es\/casestudy\/st-louis-cardinals-uptix\/\" 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