{"id":15931,"date":"2022-09-22T04:02:05","date_gmt":"2022-09-22T04:02:05","guid":{"rendered":"https:\/\/web.givex.com\/casestudy\/el-paso-chiuahuas\/"},"modified":"2022-09-22T04:02:05","modified_gmt":"2022-09-22T04:02:05","slug":"el-paso-chiuahuas","status":"publish","type":"case-study","link":"https:\/\/web.givex.com\/es\/casestudy\/el-paso-chiuahuas\/","title":{"rendered":"El Paso Chihuahuas"},"content":{"rendered":"<div id=\"block_cb2ca8fcc0a6efd076eceffd1d65da36\" class=\"hero hero--share acf-block alignfull\">\n\n\t\t<figure class=\"hero__figure hero__figure--top\" data-background-mode=\"transparent\" role=\"none\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"560\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/ElPasoChihuahua-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/ElPasoChihuahua-2.jpg 850w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/ElPasoChihuahua-2-300x198.jpg 300w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/ElPasoChihuahua-2-768x506.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/>\t\t<\/figure>\n\n\t<div class=\"hero__container\">\n\n\t\t<div class=\"hero__content\" data-background-mode=\"transparent\">\n\n\t\t\t\t\t<p class=\"hero__eyebrow\">Case Study<\/p>\n\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"hero__body\"><h3 class=\"bulletsTitle\">How We Helped El Paso Chihuahuas<\/h3>\n<ul>\n<li class=\"displaySectionYes\">Uptix provides scalable solutions that run the gamut from gift, loyalty, patron portals, program administration and an extensive range of reports.<\/li>\n<li class=\"displaySectionYes\">Givex implemented an Employee Top-up Card which serves as an allowance card for concession staff.<\/li>\n<li class=\"displaySectionYes\">Uptix solutions help The Chihuahuas improve fan engagement, run in-game promotions, and manage other operational facets of their business.<\/li>\n<li class=\"displaySectionYes\">Uptix generates actionable data that delivers a vital link to fan behavior, spending preference, and levels of engagement<\/li>\n<\/ul>\n<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"hero__share\" data-background-mode=\"transparent\">\n\t\t\t<p class=\"hero__share-title\">Share<\/p>\n\t\t\t<nav class=\"social-share\">\n\t<ul class=\"social-share__list\">\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/web.givex.com\/es\/casestudy\/el-paso-chiuahuas\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on LinkedIn &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg id=\"linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\">\n\t<title>LinkedIn<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/twitter.com\/share?url=https:\/\/web.givex.com\/es\/casestudy\/el-paso-chiuahuas\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on Twitter &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" viewBox=\"0 0 24 24\">\n\t<title>Twitter<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M24 4.557c-.883.392-1.832.656-2.828.775 1.017-.609 1.798-1.574 2.165-2.724-.951.564-2.005.974-3.127 1.195-.897-.957-2.178-1.555-3.594-1.555-3.179 0-5.515 2.966-4.797 6.045-4.091-.205-7.719-2.165-10.148-5.144-1.29 2.213-.669 5.108 1.523 6.574-.806-.026-1.566-.247-2.229-.616-.054 2.281 1.581 4.415 3.949 4.89-.693.188-1.452.232-2.224.084.626 1.956 2.444 3.379 4.6 3.419-2.07 1.623-4.678 2.348-7.29 2.04 2.179 1.397 4.768 2.212 7.548 2.212 9.142 0 14.307-7.721 13.995-14.646.962-.695 1.797-1.562 2.457-2.549z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"mailto:?subject=El Paso Chihuahuas&amp;body=https:\/\/web.givex.com\/es\/casestudy\/el-paso-chiuahuas\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share by Email<\/span>\n\t\t\t\t<svg viewBox=\"0 0 42 24\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M0.585938 -4V-1.30545L4.66894 1.1944L21.0009 11.1899L37.3329 1.26449L41.4159 -1.21979V-4H0.585938ZM0.585938 3.40143V27.8977H41.4159V3.47542L21.0049 15.7138L0.585938 3.40143Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a class=\"social-share__link js-link-share\" href=\"#\">\n\t\t\t\t<span class=\"sr-only\">Copy URL<\/span>\n\t\t\t\t<svg viewBox=\"0 0 20 20\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M14.8358 0.629925C13.6468 0.686921 12.5034 1.20558 11.6195 2.08901L8.15237 5.55434C8.69697 5.00719 10.7185 5.38336 11.2089 5.87352L13.3075 3.77608C13.7722 3.31157 14.3539 3.02659 14.9498 3.00094C15.3547 2.98099 15.9278 3.06649 16.4325 3.5709C16.9029 4.04111 17.0027 4.58827 17.0027 4.96159C17.0027 5.58569 16.7176 6.20694 16.2272 6.69426L12.5776 10.3648C11.6594 11.2824 10.2623 11.3565 9.45255 10.5472C8.99065 10.0855 8.22936 10.0826 7.7646 10.5472C7.29984 11.0117 7.29984 11.7697 7.7646 12.2342C8.59717 13.0664 9.69206 13.4881 10.8212 13.4881C12.0415 13.4881 13.2875 12.9894 14.2427 12.029L17.9151 8.38133C18.8475 7.4523 19.375 6.20979 19.375 4.96159C19.375 3.80173 18.9359 2.69887 18.1204 1.88383C17.2479 1.0118 16.0761 0.57293 14.8358 0.629925ZM9.17883 6.51187C7.95849 6.51187 6.69252 7.01343 5.73449 7.97096L2.08485 11.6187C1.15249 12.5477 0.625 13.7902 0.625 15.0384C0.625 16.1983 1.0641 17.3011 1.87956 18.1162C2.75205 18.9882 3.92393 19.4271 5.16423 19.3701C6.35322 19.3131 7.49658 18.7944 8.38047 17.911L11.8476 14.4457C11.3002 14.9928 9.28148 14.6166 8.79106 14.1265L6.69252 16.2239C6.22776 16.6884 5.6461 16.9706 5.05018 16.9991C4.6453 17.019 4.07219 16.9335 3.56752 16.4291C3.09706 15.9589 2.99726 15.4089 2.99726 15.0384C2.99726 14.4143 3.28239 13.7931 3.77281 13.3057L7.42245 9.63523C8.34056 8.7176 9.73768 8.64635 10.5474 9.45284C11.0122 9.91736 11.7735 9.91736 12.2354 9.45284C12.7002 8.98833 12.7002 8.23029 12.2354 7.76577C11.4028 6.93364 10.3051 6.51187 9.17883 6.51187Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t\t<span aria-hidden=\"true\" class=\"social-share__link-message js-link-share-message\">Link Copied<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n<\/nav>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>The last thing anyone would expect to find at a minor league baseball game are volleyball courts set up in the stands, and tiers of spectators competing against each other in a match. This is precisely the kind of shenanigans that the high-spirited fans of the El Paso Chihuahuas found themselves in when they attended a home game this summer at Southwest University Park.\u00a0<br><br>The Chihuahuas, if you&#8217;re not familiar, are the Triple-A affiliates for the San Diego Padres, and the beloved team representing El Paso, Texas in the Pacific Coast League.\u00a0\u00a0They are currently division title winners and have a good chance at the series.\u00a0<br><br>The volleyball tournament was all part of a well-orchestrated promotion run by the team. The objective, was to build momentum during the game, engage fans and help motivate sales at the concession stands. The premise of the event was simple and playful 1) supply volleyball equipment 2) turn sections of the stadium into teams 3) set the teams loose in the arena 4) watch the fun unfurl. The strategy proved to be a huge success for the team and the fans, who like all serious contenders attacked their opponents head to head to earn bragging rights and a monetary reward loaded on their tickets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Solution<\/h2>\n\n\n\n<p>Driving the promotion on the back end was Uptix, a fan engagement solution developed by Givex. The tool enabled the venue to load funds to the winning tickets in real time.\u00a0\u00a0This in turn allowed the victors to redeem their prizes immediately for snacks, or a well- deserved celebratory beverage. In the end, the Chihuahuas experienced a significant lift at the concessions; with results so promising there are plans to run additional tournaments at future games.\u00a0\u00a0In spring 2019, Southwest University Park will be the home field for the El Paso USL soccer team, and there are discussions to introduce Uptix at these venues as well.\u00a0<br><br>Prior to Uptix, planning events like this would have been challenging for the Chihuahuas.\u00a0In the past the team distributed paper certificates to their season ticket holders. However, they quickly realized that paper certificates are impossible to keep track of, and there is no way to capture data about the user. Since there is no paper trail, if a certificate was reported lost or stolen it would be difficult to validate, or determine if it was ever redeemed.\u00a0\u00a0<br><br>Earlier this year the team partnered with Givex, and installed Uptix. They liked the versatility of the program and the various features that run the gamut from gift, loyalty, patron portals, program administration plus an extensive range of reports.\u00a0\u00a0They recently implemented another Givex program, the Employee Top-up Card, which is similar to an allowance card. The Givex top-up card number is mapped to the existing employee badge number. When purchasing a meal at the concession stand, the employee can present their badge as a form of payment. All transactions are processed against the mapped Givex number and tracked in the system. The operators and teams have complete control of the spending and monitoring of usage. The cards can be incremented on a daily, monthly, or annual basis.\u00a0\u00a0Funds can be cancelled when an employee is terminated, and restrictions can be applied to specific merchandise such as alcohol so there is no opportunity for abuse.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We love working with brands like The El Paso Chihuahua\u2019s who take a fan-first approach at every event. Uptix allows them to initiate engagement in innovative and memorable ways and we are proud to be part of their team.<\/p>\n<cite>DEBBI BLACKBUR, VP BUSINESS DEVELOPMENT, UPTIX<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<p>Givex provides the Chihuahuas with reliable solutions that help improve fan engagement, run promotions, and manage other operational facets of their business. With Uptix they can generate actionable data that delivers a vital link to fan behavior, spending preference, and levels of engagement. Givex supplies the kind of analytical information that was missing in the past, but will serve them well today to drive future success. \u00a0<br><br>Discover the fandemonium that only Uptix can bring!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"El Paso Chihuahua: Loaded Value Volleyball\" src=\"https:\/\/player.vimeo.com\/video\/300753477?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"block_c06c9df24b5709948de8d6550a06823f\" class=\"posts posts--3 acf-block alignfull\">\n\n\t<div class=\"posts__header\">\n\n\t\t\n\t\t\n\t<\/div>\n\n\t\t\t<ul class=\"posts__list\">\n\t\t\t\t\t<li class=\"posts__item\">\n\t\t\t\n<article id=\"post-15846\" class=\"teaser post-15846 case-study type-case-study status-publish has-post-thumbnail hentry product-gift-card-loyalty\">\n\n\t\t<figure class=\"teaser__figure\" role=\"none\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"720\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/12\/Barista-1152x720.webp\" class=\"attachment-teaser size-teaser wp-post-image\" alt=\"\" \/>\t<\/figure>\n\t\t<h3 class=\"teaser__title\">\n\t\t<a href=\"https:\/\/web.givex.com\/es\/casestudy\/foodco-group-experiences-uptick-in-digital-card-sales\/\" class=\"teaser__link\">\n\t\t\tFoodco\u00a0Group experimenta un repunte en las ventas de tarjetas digitales\t\t<\/a>\n\t<\/h3>\n\n<\/article>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"posts__item\">\n\t\t\t\n<article id=\"post-15837\" class=\"teaser post-15837 case-study type-case-study status-publish has-post-thumbnail hentry product-gift-card-loyalty\">\n\n\t\t<figure class=\"teaser__figure\" role=\"none\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"487\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/american-golf-1.jpeg\" class=\"attachment-teaser size-teaser wp-post-image\" alt=\"\" srcset=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/american-golf-1.jpeg 797w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/american-golf-1-300x183.jpeg 300w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/american-golf-1-768x469.jpeg 768w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/>\t<\/figure>\n\t\t<h3 class=\"teaser__title\">\n\t\t<a href=\"https:\/\/web.givex.com\/es\/casestudy\/american-golf\/\" class=\"teaser__link\">\n\t\t\tAmerican Golf\t\t<\/a>\n\t<\/h3>\n\n<\/article>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"posts__item\">\n\t\t\t\n<article id=\"post-15939\" class=\"teaser post-15939 case-study type-case-study status-publish has-post-thumbnail hentry product-gift-card-loyalty\">\n\n\t\t<figure class=\"teaser__figure\" role=\"none\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"600\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Fairmont-1-1152x600.jpg\" class=\"attachment-teaser size-teaser wp-post-image\" alt=\"\" \/>\t<\/figure>\n\t\t<h3 class=\"teaser__title\">\n\t\t<a href=\"https:\/\/web.givex.com\/es\/casestudy\/fairmont-hotels-resorts-gift-card-program\/\" class=\"teaser__link\">\n\t\t\tFairmont Hotels &#038; Resorts Gift Card Program\t\t<\/a>\n\t<\/h3>\n\n<\/article>\n\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge The last thing anyone would expect to find at a minor league baseball game are volleyball courts set up in the stands, and tiers of spectators competing against each other in a match. This is precisely the kind of shenanigans that the high-spirited fans of the El Paso Chihuahuas found themselves in when [&hellip;]<\/p>\n","protected":false},"featured_media":11519,"parent":0,"template":"","product":[34],"class_list":["post-15931","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","product-uptix-ticketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Paso ChihuahuasShift4<\/title>\n<meta name=\"description\" content=\"The Challenge The last thing anyone would expect to find at a minor league baseball game are volleyball courts set up in the stands, and tiers of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.givex.com\/es\/casestudy\/el-paso-chiuahuas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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