{"id":2619,"date":"2021-05-03T12:15:00","date_gmt":"2021-05-03T12:15:00","guid":{"rendered":"https:\/\/web.givex.com\/prepare-your-restaurant-for-mothers-day-with-gift-cards\/"},"modified":"2022-12-05T22:29:28","modified_gmt":"2022-12-05T22:29:28","slug":"prepare-your-restaurant-for-mothers-day-with-gift-cards","status":"publish","type":"post","link":"https:\/\/web.givex.com\/es-mx\/news-insights\/prepare-your-restaurant-for-mothers-day-with-gift-cards\/","title":{"rendered":"Prepare Your Restaurant for Mother\u2019s Day with Gift Cards"},"content":{"rendered":"<p><em>Despite the pandemic, Mother\u2019s Day is expected to hit a new record sale of $28.1 billion.<\/em><\/p>\n<p><!--more--><\/p>\n<p>According to <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/mothers-day-spending-total-281-billion\" target=\"_blank\" rel=\"noopener\">NRF and Prosper Insights &amp; Analytics,<\/a> Mother\u2019s Day spending is expected to hit a record of $28.1 billion this year, up to $1.4 billion from 2020 despite the pandemic. Approximately 83% of U.S adults are expected to celebrate the annual holiday and find it important to celebrate this year due to the pandemic. This year consumers plan to spend on average $220.48 on Mother\u2019s Day items. This figure is $16 more than they planned to spend last year and the highest in the survey\u2019s history.<\/p>\n<p>There are many ways to prepare your restaurant for Mother\u2019s Day, even if your doors are closed during the holiday.<\/p>\n<ul>\n<li>Create a Brunch menu perfect for Takeout<\/li>\n<li>Adjust pricing for mothers<\/li>\n<li>Gift Card promotion<\/li>\n<\/ul>\n<p>According to NRF\u2019s annual 2021 Mother\u2019s Day survey, shoppers stated that 47% of them will be purchasing a gift card this year. As many establishments have closed dining rooms due to COVID restrictions, this is the perfect opportunity to get creative with your gift card promotions.<\/p>\n<p><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/image-png.png\" \/><\/p>\n<p>Here is an example of how our client Lone Star Texas Grill utilizes their gift card program to upsell and increase revenue during this holiday &#8211; sending out a mass email to their loyal customers, highlighting the perfect gift for their mother. By purchasing a gift card online today, they will get a 20% bonus e-gift card on top of their purchase. The promotion is positioned as a great and convenient gift for mothers and provides free money value.<\/p>\n<p><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/image-png-1.png\" \/><\/p>\n<p>Gift card incentives are a great way to drive traffic to your establishment, and with 72% of gift card recipients spending more than their card\u2019s value, you can expect sales to be up. E-Gift Cards are the perfect solution for last-minute gift-giving to loved ones. Make Mother\u2019s Day special this year with gift cards.<\/p>\n<p>Making things just right for mothers on their special day through e-gift cards is a sure way to guarantee success for your restaurant. As this year is expected to hit a record spend, it\u2019s essential to put marketing effort in place to promote your specials.<\/p>\n<p>Have we piqued your curiosity? Get started with your e-gift card program by <a href=\"https:\/\/web.givex.com\/contact-us\/\">contacting us today!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the pandemic, Mother\u2019s Day is expected to hit a new record sale of $28.1 billion.<\/p>\n","protected":false},"author":27,"featured_media":2280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[70],"product":[31],"class_list":["post-2619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-gift-cards","product-gift-card-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prepare Your Restaurant for Mother\u2019s Day with Gift CardsShift4<\/title>\n<meta name=\"description\" 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