{"id":15147,"date":"2022-12-07T23:58:10","date_gmt":"2022-12-07T23:58:10","guid":{"rendered":"https:\/\/web.givex.com\/?p=15147"},"modified":"2022-12-07T23:59:37","modified_gmt":"2022-12-07T23:59:37","slug":"givex-survey-inflation-will-impact-68-percent-of-canadians-this-holiday-shopping-season","status":"publish","type":"post","link":"https:\/\/web.givex.com\/es-mx\/news-insights\/givex-survey-inflation-will-impact-68-percent-of-canadians-this-holiday-shopping-season\/","title":{"rendered":"Givex Survey: Inflation Will Impact 68 Percent of Canadians This Holiday Shopping Season"},"content":{"rendered":"<p style=\"text-align: left;\"><em>The global fintech company releases the results from its 2022 Holiday Gift Card Survey in partnership with Angus Reid on consumer gift card trends<\/em><\/p>\n<p><!--more--><\/p>\n<p><span style=\"background-color: transparent;\"><strong>TORONTO<\/strong> (November 9, 2022) \u2013 Today, <span style=\"color: #0600ff;\"><a style=\"text-decoration: none; color: #0600ff;\" href=\"http:\/\/www.givex.com\" target=\"_blank\" rel=\"noopener\">Givex Information Technology Group Ltd. (&#8220;Givex&#8221;) (TSX: GIVX) <\/a><\/span>released the results of its 2022 Holiday Gift Card Survey in partnership with the Angus Reid Institute. The survey explored Canadian spending habits and attitudes toward gift cards ahead of the 2022 holiday season.<\/p>\n<p>The survey sampled over 1,500 Canadians across all provinces to gain insights into their holiday gift-giving plans and gift card spending habits. The findings highlight the impact inflation will have on Canadians\u2019 holiday spending this year, with over two-thirds (68%) of Canadians reporting that inflation will impact their plans to give gifts. Supporting this sentiment, 41% of respondents said they would most like to receive a gift card for necessities such as groceries and gas this holiday season.<\/p>\n<p>\u201cThis year, Canadians have felt the impact of inflation with rising costs at grocery stores, housing costs, and at the pump,\u201d said Mo Chaar, Chief Commercial Officer of Givex, \u201cThe data from our survey reflects the impacts of the rising cost of goods and offers key insights into the incentives of shoppers ahead of the industry\u2019s busiest time of year. As shoppers turn to gift cards to lessen their stress this holiday season, Givex provides retailers with the critical infrastructure to ensure a smooth experience to serve their customers better.\u201d<\/p>\n<p>Key findings from the survey include:<\/p>\n<p>Inflation Impacts<br \/>\n\u25cf When asked if inflation has impacted gift-giving plans this holiday season, 68% of Canadians agreed.<\/p>\n<p>Promotions<br \/>\n\u25cf Canadians want to take advantage of deals. When asked about what kind of promotions would increase the likelihood of purchasing a gift card, more than half (53%) of respondents said they would be more likely to purchase a gift card this holiday season with an offer for a discounted card (such as 20% off $100).<\/p>\n<p>Spending Habits<br \/>\n\u25cf Despite financial challenges, over one quarter (27%) of Canadians plan on spending $200 or more on gift cards this holiday season, with 61% expecting to spend at least $100.<\/p>\n<p>General Trends<br \/>\n\u25cf When asked what type of gift card Canadians would most like to receive as a gift this holiday season, the top choices were credit card gift cards (50%), restaurant gift cards (41%) and necessities (41%). Other picks include:<br \/>\n\u25cb Retail gift card (preferred by 38% of respondents)<br \/>\n\u25cb Travel gift card (preferred by 14% of respondents)<\/p>\n<p>Necessities<br \/>\n\u25cf Approximately four in ten Canadians say they would most like to receive a gift card for necessities such as a supermarket or gas card this year.<br \/>\n\u25cb Atlantic Canadians were most likely to report this, with 57% saying they would most like to receive a gift card for necessities. On the flip side, only 35% of Quebecers said the same.<br \/>\n\u25cb Slightly over one-third (35%) of men say they would most like a gift card for necessities, compared to almost half (47%) of women.<br \/>\n\u25cb Nearly half (48%) of younger people (aged 18-34) say they would most like to receive a gift card for necessities as a gift, compared to just over one-third (34%) of those who are aged 55 and up.<\/p>\n<p>Incentives<br \/>\n\u25cf When asked about primary incentives for purchasing gift cards this holiday season, more than three-quarters (79%) of respondents said purchasing a gift card is less stressful than buying a physical gift. Of note, other incentives include:<br \/>\n\u25cb 54% of consumers reported that they purchase gift cards when they want to let the recipient choose their own gift.<br \/>\n\u25cb Half (50%) of Canadians say their primary incentive for purchasing a gift card is not knowing what to gift the recipient.<\/p>\n<p>High inflation is expected to impact many Canadians this holiday season. Gift cards and promotions can alleviate stress and provide some financial relief for consumers, and they will play a pivotal role in the future of Canadian holiday spending. These findings highlight spending patterns among the general population and enable businesses to make strategic decisions that can impact their bottom line during one of the busiest times of the year.<\/p>\n<p>For more information about Givex technology, visit givex.com.<\/p>\n<p>About Givex<br \/>\nGivex (TSX: GIVX; OTCQX: GIVXF) is a global fintech company providing merchants with customer engagement, point of sale and payment solutions, all in a single platform. We are integrated with 1000+ technology partners, creating a fully end-to-end solution that delivers powerful customer insights. Our platform is used by some of the world\u2019s largest brands, comprising approximately 118,000+ active locations across more than 100 countries. Learn more at www.givex.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global fintech company releases the results from its 2022 Holiday Gift Card Survey in partnership with Angus Reid on consumer gift card trends<\/p>\n","protected":false},"author":35,"featured_media":15152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[29,28],"tags":[70,170,174,173,71],"product":[31],"class_list":["post-15147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-insights","tag-gift-cards","tag-givex","tag-holiday","tag-inflation","tag-news","product-gift-card-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Givex Survey: Inflation Will Impact 68 Percent 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