{"id":28206,"date":"2024-05-09T08:00:00","date_gmt":"2024-05-09T12:00:00","guid":{"rendered":"https:\/\/web.givex.com\/?p=28206"},"modified":"2024-05-01T09:26:47","modified_gmt":"2024-05-01T13:26:47","slug":"givex-annual-consumer-survey-results-2024-the-rising-cost-of-food-is-impacting-people-of-all-ages-and-incomes","status":"publish","type":"post","link":"https:\/\/web.givex.com\/en-asia\/news-insights\/givex-annual-consumer-survey-results-2024-the-rising-cost-of-food-is-impacting-people-of-all-ages-and-incomes\/","title":{"rendered":"Givex Annual Consumer Survey Results 2024: The Rising Cost of Food is Impacting People of all Ages and Incomes"},"content":{"rendered":"\n<p><strong>Toronto, ON (May 9th, 2024) \u2013\u00a0<\/strong><a href=\"https:\/\/givex.com\/\">Givex Corp. (\u201cGivex\u201d)<\/a>\u00a0(TSX: Givex) (OTCQX: GIVXF), a customer engagement platform, has today released results from the annual 2024 Consumer Survey, a national survey that measures Canadians\u2019 sentiments on dining motivations, loyalty programs, and comfort level with restaurant technology. The survey polled more than 1,500 Canadians in April 2024.<\/p>\n\n\n\n<p><strong>Key Findings<\/strong><\/p>\n\n\n\n<p><strong>Dining Motivations and Trends<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Four-in-five Canadians<\/strong> say <strong>promotions such as BOGO (80%)<\/strong> and <strong>coupons\/discounts (77%)<\/strong> make them more likely to dine out at a restaurant. <strong>57%<\/strong> find<strong> loyalty programs<\/strong> appealing, and<strong> 42%<\/strong> are interested in<strong> Happy Hour<\/strong>.\n<ul class=\"wp-block-list\">\n<li>Happy hour appears <strong>very popular in BC, <\/strong>with<strong> 62%<\/strong> of residents more likely to dine out at restaurants offering this option.<strong> <\/strong>This is followed by<strong> Saskatchewan (53%) <\/strong>and <strong>Alberta (48%)<\/strong>.<\/li>\n\n\n\n<li>For all potential offers and features presented (coupons\/discounts, promotions, happy hour, loyalty programs), <strong>young Canadians (ages 18-34) <\/strong>show the greatest interest compared to older age groups.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Canadians have reduced the frequency of dining out this year compared to last year.<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Almost half (49%) <\/strong>of Canadians say that so far this year, they\u2019re dining out at restaurants less often compared to the previous year<strong> (the number of Canadians who say they\u2019re dining out less has <\/strong><strong>increased by 40% <\/strong><strong>from 35% in 2023).<\/strong>\n<ul class=\"wp-block-list\">\n<li>This number rises to <strong>58% <\/strong>in <strong>Alberta<\/strong> and <strong>Saskatchewan<\/strong>, the highest amongst all provinces. More than half <strong>(52%)<\/strong> of <strong>British Columbians<\/strong> say they\u2019re dining out less this year. Meanwhile, Ontarians seem to be feeling the pinch less than the rest of the country, with less than half <strong>(46%) <\/strong>saying they\u2019re dining out less this year.<\/li>\n\n\n\n<li><strong>This number of Canadians who say they\u2019re dining out less than the previous year is rising across all age groups<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Ages 18-34: More than half (<strong>52%<\/strong>) say they\u2019re dining out less in 2024 than in 2023; compared to <strong>29% <\/strong>who said they\u2019re dining out less in 2023 than in 2022 \u2013 <strong>79% increase<\/strong><\/li>\n\n\n\n<li>Ages 35-54: 52% said they\u2019re dining out less in 2024 than in 2023; compared to 37% who said they\u2019re dining out less in 2023 than in 2022 &#8211; <strong>40% increase<\/strong><\/li>\n\n\n\n<li>Ages 55+: 52% said they\u2019re dining out less in 2024 than in 2023; compared to 38% who said they\u2019re dining out less in 2023 than in 2022 \u2013 <strong>37% increase<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>48% <\/strong>of Canadians are<strong> also ordering less delivery<\/strong> compared to 2023. This change is accompanied by <strong>59%<\/strong> of Canadians cooking more at home\u2014a figure that rises to <strong>64%<\/strong> among young Canadians (aged 18 to 34).<\/li>\n\n\n\n<li>Only <strong>11% <\/strong>of Canadians say they\u2019re dining out for special occasions such as Mother\u2019s Day more this year than last year.<\/li>\n\n\n\n<li><strong>More than one-third (38%) <\/strong>of Canadians are making dining purchase decisions based on where promotions are being offered. This number rises amongst those aged 18-34 (<strong>45%<\/strong>) and aged 35-54 (<strong>40%<\/strong>).<\/li>\n\n\n\n<li>Despite high menu prices and rising cost of living, a small portion (<strong>12%<\/strong>)<strong> <\/strong>of Canadians say they\u2019re actually dining out at restaurants <strong>more often <\/strong>than last year (2023) \u2013<strong> though this is a 57% decrease from 28% in 2023.<\/strong><\/li>\n\n\n\n<li>The majority (<strong>82%<\/strong>) of Canadians say that <strong>menu prices have made it challenging <\/strong>for them to dine out this year.\n<ul class=\"wp-block-list\">\n<li><strong>The rising cost of food is impacting people of all ages and incomes in a similar manner<\/strong>. Of those earning<strong> $100,000+ <\/strong>household income, <strong>80% <\/strong>said menu prices have made it challenging for them to dine out (compared to<strong> 85% <\/strong>of those earning <strong>$50,000 <\/strong>or less).<\/li>\n\n\n\n<li>This sentiment is felt the most strongly in Saskatchewan, where <strong>89%<\/strong> said menu prices have made it more challenging to dine out.<br><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Loyalty and Rewards<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With rising costs of menu prices,\u00a0 loyalty programs might be a solution for some. <strong>44%<\/strong> of Canadians agree they\u2019re more likely to order <strong>takeout\/delivery<\/strong> at a restaurant if they offer a loyalty rewards program and <strong>40% <\/strong>of Canadians say they\u2019re more likely to <strong>dine at a restaurant<\/strong> if it offers a loyalty program.\n<ul class=\"wp-block-list\">\n<li>For restaurant operators, it is important to consider additional offerings or complements to reward programs to generate more interest. Only <strong>3% <\/strong>of respondents ranked restaurant loyalty programs as the most valuable to them.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Meanwhile, <strong>62% (up from 57% last year &#8211; nearly a 9% increase)<\/strong> of Canadians <strong>rank grocery rewards programs as the single-most valuable type of loyalty program to them,<\/strong> widely outpacing any other category (just 3% say restaurants).\n<ul class=\"wp-block-list\">\n<li>Grocery rewards programs are <strong>particularly valuable to lower-income households. <\/strong>This year,<strong> 67%<\/strong> of those with a household income (HHI) of <strong>$50K or less<\/strong> ranked grocery rewards as the most valuable type of loyalty program, up from <strong>60% in 2023<\/strong>. Comparatively, <strong>58%<\/strong> of those with an HHI of<strong> $100K+<\/strong> ranked them as the most valuable type of loyalty program (up from <strong>50% in 2023<\/strong>).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>42%<\/strong> of Canadians say they <strong>use rewards\/points from a loyalty program<\/strong> when making a purchase <strong>at least once a month<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Almost all (97%) Canadians use rewards programs to make purchases.<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The average Canadian is a member of <strong>4 loyalty programs.<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>58% <\/strong>of Canadians are a member of 2-4 loyalty programs\u00a0<\/li>\n\n\n\n<li><strong>29% of<\/strong> Canadians are a member of <strong>at least 5 loyalty programs<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Tech Insights<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Artificial intelligence (AI) is shaping and transforming many industries, including the foodservice industry, and Canada is divided on how they feel about it. Just <strong>under half (48%) <\/strong>of Canadians say they feel comfortable with the use of AI in restaurants, and just <strong>over half (52%) <\/strong>feel the opposite.\n<ul class=\"wp-block-list\">\n<li>Older Canadians are notably more uncomfortable, possibly due to a lack of understanding about the extent of AI usage &#8211; although the exact reasons are unclear. Only<strong> 40% <\/strong>of Canadians aged<strong> 55+ <\/strong>are comfortable with AI in restaurants, compared to <strong>half (50%)<\/strong> of those aged<strong> 35-54 <\/strong>and <strong>59%<\/strong> of those aged<strong> 18-34.\u00a0<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Results<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Do any of the following make you more likely to dine out at a restaurant? <\/strong>(<em>Repeat of 2023\/2022 question) &#8211; Loyalty programs, coupons\/discounts, promotions (eg. Buy One Get One, Get One Free), Happy Hour<\/em><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>16% (compared to 17% last year and 15% in 2022)\u00a0 <\/strong>of Canadians say <strong>loyalty programs<\/strong> make them <strong>much<\/strong> more likely to dine out at a restaurant<\/li>\n\n\n\n<li><strong>31% (compared to 32% last year and 29% in 2022) <\/strong>of Canadians say <strong>coupons &amp; discounts<\/strong> make them <strong>much<\/strong> more likely to dine out at a restaurant<\/li>\n\n\n\n<li><strong>34% (compared to 32% last year and 34% in 2022) <\/strong>of Canadians say <strong>promotions (eg. BOGO)<\/strong> make them <strong>much<\/strong> more likely to dine out at a restaurant<\/li>\n\n\n\n<li><strong>15 (compared to 16% last year and 15% in 2022) <\/strong>of Canadians say <strong>happy hour<\/strong> makes them make them <strong>much<\/strong> more likely to dine out at a restaurant<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>57% (compared to 56% in 2023\/2022) <\/strong>of Canadians say <strong>loyalty programs<\/strong> make them <strong>much\/somewhat<\/strong> more likely to dine out at a restaurant\u00a0<\/li>\n\n\n\n<li><strong>77% (compared to 78% last year and 77% in 2022)<\/strong> of Canadians say <strong>coupons &amp; discounts<\/strong> make them <strong>much\/somewhat<\/strong> more likely to dine out at a restaurant<\/li>\n\n\n\n<li><strong>80% (same as last year, and 81% in 2022) <\/strong>of Canadians say <strong>promotions (eg. BOGO)<\/strong> make them <strong>much\/somewhat<\/strong> more likely to dine out at a restaurant<\/li>\n\n\n\n<li><strong>42% (compared to 43% last year and 40% in 2022)<\/strong> of Canadians say <strong>happy hour<\/strong> makes them make them <strong>much\/somewhat<\/strong> more likely to dine out at a restaurant<em><br><\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Loyalty Programs: Do each of the following make you much more likely to dine out at a restaurant?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>16% (compared to 17% last year and 15% in 2022) <\/strong>of Canadians say <strong>loyalty programs <\/strong>make them <strong>much more likely <\/strong>to dine out at a restaurant<\/li>\n\n\n\n<li><strong>40% (same as last year and compared to 41% in 2022) <\/strong>of Canadians say <strong>loyalty programs<\/strong> make them <strong>somewhat more likely to dine out at a restaurant\u00a0<\/strong><\/li>\n\n\n\n<li><strong>43% (compared to 44% in 2023 and 2022) <\/strong>of Canadians say <strong>loyalty programs <\/strong>make <strong>no difference <\/strong>to the likelihood of them dining out at a restaurant<\/li>\n\n\n\n<li><strong>57% (compared to 56% in 2023 and 2022) <\/strong>of Canadians say <strong>loyalty programs <\/strong>make them <strong>much\/somewhat more likely<\/strong> to dine out at a restaurant<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Coupons\/Discounts: Do each of the following make you much more likely to dine out at a restaurant?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>31% (compared to 32% last year and 29% in 2022) <\/strong>of Canadians say <strong>coupons\/discounts <\/strong>make them <strong>much more likely <\/strong>to dine out at a restaurant<\/li>\n\n\n\n<li><strong>46% (same as last year and compared to 48% in 2022) <\/strong>of Canadians say <strong>coupons\/discounts <\/strong>make them <strong>somewhat more likely to dine out at a restaurant<\/strong><\/li>\n\n\n\n<li><strong>23% (compared to 22% last year and 23% in 2022) <\/strong>of Canadians say <strong>coupons\/discounts <\/strong>make <strong>no difference <\/strong>to the likelihood of them dining out at a restaurant<\/li>\n\n\n\n<li><strong>77% (compared to 78% last year and was 77% in 2022) <\/strong>of Canadians say <strong>coupons\/discounts <\/strong>make them <strong>much\/somewhat more likely<\/strong> to dine out at a restaurant<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Promotions (eg. Buy One, Get One Free): Do each of the following make you much more likely to dine out at a restaurant?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>34% (compared to 32% last year and was 34% in 2022) <\/strong>of Canadians say <strong>promotions (eg. BOGO) <\/strong>make them <strong>much more likely <\/strong>to dine out at a restaurant<\/li>\n\n\n\n<li><strong>45% (compared to 48% last year and 47% in 2022) <\/strong>of Canadians say <strong>promotions (eg. BOGO) <\/strong>make them <strong>somewhat more likely to dine out at a restaurant<\/strong><\/li>\n\n\n\n<li><strong>20% (same as last year and compared to 19% in 2022) <\/strong>of Canadians say <strong>promotions (eg. BOGO) <\/strong>make <strong>no difference <\/strong>to the likelihood of them dining out at a restaurant<\/li>\n\n\n\n<li><strong>80% (same as last year and compared to 81% in 2022) <\/strong>of Canadians say <strong>promotions (eg. BOGO) <\/strong>make them <strong>much\/somewhat more likely<\/strong> to dine out at a restaurant<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Happy Hour: Do each of the following make you much more likely to dine out at a restaurant?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>15% (compared to 16% last year and 15% in 2022)<\/strong> of Canadians say <strong>happy hour <\/strong>makes them <strong>much more likely <\/strong>to dine out at a restaurant<\/li>\n\n\n\n<li><strong>27% (same as last year and compared to 25% in 2022) <\/strong>of Canadians say <strong>happy hour <\/strong>makes them <strong>somewhat more likely to dine out at a restaurant<\/strong><\/li>\n\n\n\n<li><strong>58% (compared to 57% last year and 60% in 2022) <\/strong>of Canadians say <strong>happy hour <\/strong>makes <strong>no difference <\/strong>to the likelihood of them dining out at a restaurant<\/li>\n\n\n\n<li><strong>42% (compared to 43% last year and 40% in 2022) <\/strong>of Canadians say <strong>happy hour <\/strong>makes them <strong>much\/somewhat more likely<\/strong> to dine out at a restaurant<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Restaurants have incorporated artificial intelligence (AI) into the guest experience. For instance, some restaurants are using AI-powered order recommendations for online ordering based on a customer\u2019s previous orders, preferences, and dietary restrictions. What is your comfort level with AI in restaurants?\u00a0 <\/strong>\u00a0(new question)<br><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>11% <\/strong>of Canadians feel <strong>very comfortable <\/strong>with AI in restaurants<\/li>\n\n\n\n<li><strong>38% <\/strong>of Canadians feel <strong>somewhat comfortable <\/strong>with AI in restaurants<\/li>\n\n\n\n<li><strong>30% <\/strong>of Canadians feel <strong>somewhat uncomfortable<\/strong> with AI in restaurants<\/li>\n\n\n\n<li><strong>22% <\/strong>of Canadians feel <strong>very uncomfortable <\/strong>with AI in restaurants<\/li>\n\n\n\n<li><strong>48% <\/strong>feel <strong>very\/somewhat comfortable<\/strong> with AI in restaurants\n<ul class=\"wp-block-list\">\n<li><strong><em>BREAKDOWN BY AGE:<\/em><\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>18-34: <\/strong>44% say they feel very\/somewhat comfortable<\/li>\n\n\n\n<li><strong>35-54: <\/strong>37% say they feel very\/somewhat comfortable<\/li>\n\n\n\n<li><strong>55+: <\/strong>34% say they feel very\/somewhat comfortable<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>52% <\/strong>feel <strong>very\/somewhat uncomfortable<\/strong> with AI in restaurants\n<ul class=\"wp-block-list\">\n<li><strong><em>BREAKDOWN BY AGE<\/em><\/strong><em>:<\/em>\n<ul class=\"wp-block-list\">\n<li><strong>18-34<\/strong>: 41% say they feel very\/somewhat uncomfortable<\/li>\n\n\n\n<li><strong>35-54<\/strong>: 50% say they feel very\/somewhat uncomfortable<\/li>\n\n\n\n<li><strong>55+<\/strong>: 60% say they feel very\/somewhat uncomfortable<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Compared to last year (2023), would you say you are doing each of the<\/strong><\/li>\n<\/ol>\n\n\n\n<p><strong>following more or less often so far this year? (new question) &#8211; <\/strong><em>Dining out at restaurants, ordering delivery from restaurants, ordering pick-up from restaurants, Cooking at home instead of dining out (including meal kits), Dining out for special occasions (e.g. Mother\u2019s Day, Father\u2019s Day), Making dining purchase decisions based on where promotions are being offered.<\/em><strong><br><\/strong><strong><br><\/strong><strong>Dining out at restaurants&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1% (compared to 6% in 2023) <\/strong>of Canadians say so far this year, they\u2019re dining out at restaurants <strong>much more often<\/strong> compared to last year (2022)<\/li>\n\n\n\n<li><strong>12%<\/strong><strong> (compared to 22% in 2023)<\/strong> of Canadians say so far this year, they\u2019re dining out at restaurants a <strong>little more often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>38% (compared to 36% in 2023)<\/strong> of Canadians say so far this year, they\u2019re dining out at restaurants <strong>about the sam<\/strong><strong>e <\/strong>as last year (2023)<\/li>\n\n\n\n<li><strong>25% (compared to 19% in 2023)<\/strong> of Canadians say so far this year, they\u2019re dining out at restaurants a <strong>little less often <\/strong>compared to last year (2023)<\/li>\n\n\n\n<li><strong>25% (compared to 17% in 2023) <\/strong>of Canadians say so far this year, they\u2019re dining out at restaurants <strong>much less often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>12% (compared to 28% in 2023)<\/strong> of Canadians say so far this year, they\u2019re dining out at restaurants <strong>more often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>49% (compared to 35% in 2023) <\/strong>of Canadians say so far this year, they\u2019re dining out at restaurants <strong>less often<\/strong> compared to last year (2023)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ordering delivery from restaurants<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3% <\/strong>of Canadians say so far this year, they\u2019re ordering delivery from restaurants <strong>much more often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>8%<\/strong> of Canadians say so far this year, they\u2019re ordering delivery from restaurants a <strong>little more often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>41%<\/strong> of Canadians say so far this year, they\u2019re ordering delivery from restaurants <strong>about the sam<\/strong><strong>e<\/strong> as last year (2023)<\/li>\n\n\n\n<li><strong>19%<\/strong> of Canadians say so far this year, they\u2019re ordering delivery from restaurants a <strong>little less often <\/strong>compared to last year (2023)<\/li>\n\n\n\n<li><strong>29% <\/strong>of Canadians say so far this year, they\u2019re ordering delivery from restaurants <strong>much less often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>11%<\/strong> of Canadians say so far this year, they\u2019re ordering delivery from restaurants <strong>more often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>48% <\/strong>of Canadians say so far this year, they\u2019re ordering delivery from restaurants <strong>less often<\/strong> compared to last year (2023)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ordering pick-up from restaurants<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2%<\/strong> of Canadians say so far this year, they\u2019re ordering pick-up from restaurants <strong>much more <\/strong>often compared to last year (2023)<\/li>\n\n\n\n<li><strong>11%<\/strong> of Canadians say so far this year, they\u2019re ordering pick-up from restaurants<strong> a little more often <\/strong>compared to last year (2023)<\/li>\n\n\n\n<li><strong>49%<\/strong> of Canadians say so far this year, they\u2019re ordering pick-up from restaurants<strong> about the same<\/strong> as last year (2023)<\/li>\n\n\n\n<li><strong>18% <\/strong>of Canadians say so far this year, they\u2019re ordering pick-up from restaurants <strong>a little less often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>21% <\/strong>of Canadians say so far this year, they\u2019re ordering pick-up from restaurants <strong>much less often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>12%<\/strong> of Canadians say so far this year, they\u2019re ordering pick-up from restaurants <strong>more often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>39%<\/strong> of Canadians say so far this year, they\u2019re ordering pick-up from restaurants <strong>less often <\/strong>compared to last year (2023)<\/li>\n<\/ul>\n\n\n\n<p><strong><br><\/strong><strong>Cooking at home instead of dining out (including meal kits)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>35%<\/strong> of Canadians say so far this year, they\u2019re cooking at home instead of dining out <strong>much more <\/strong>often compared to last year (2023)<\/li>\n\n\n\n<li><strong>24%<\/strong> of Canadians say so far this year, they\u2019re cooking at home instead of dining out<strong> a little more often <\/strong>compared to last year (2023)<\/li>\n\n\n\n<li><strong>34%<\/strong> of Canadians say so far this year, they\u2019re cooking at home instead of dining out<strong> about the same<\/strong> as last year (2023)<\/li>\n\n\n\n<li><strong>4% <\/strong>of Canadians say so far this year, they\u2019re cooking at home instead of dining out <strong>a little less often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>3% <\/strong>of Canadians say so far this year, they\u2019re cooking at home instead of dining out <strong>much less often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>59%<\/strong> of Canadians say so far this year, they\u2019re cooking at home instead of dining out <strong>more often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>7%<\/strong> of Canadians say so far this year, they\u2019re cooking at home instead of dining out <strong>less often <\/strong>compared to last year (2023)<strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Dining out for special occasions (e.g. Mother\u2019s Day, Father\u2019s Day)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2%<\/strong> of Canadians say so far this year, they\u2019re dining out for special occasions (eg. Mother\u2019s Day) <strong>much more <\/strong>often compared to last year (2023)<\/li>\n\n\n\n<li><strong>9%<\/strong> of Canadians say so far this year, they\u2019re dining out for special occasions (eg. Mother\u2019s Day) <strong>a little more often <\/strong>compared to last year (2023)<\/li>\n\n\n\n<li><strong>55%<\/strong> of Canadians say so far this year, they\u2019re dining out for special occasions (eg. Mother\u2019s Day)<strong> about the same<\/strong> as last year (2023)<\/li>\n\n\n\n<li><strong>19% <\/strong>of Canadians say so far this year, they\u2019re dining out for special occasions (eg. Mother\u2019s Day) <strong>a little less often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>15% <\/strong>of Canadians say so far this year, they\u2019re dining out for special occasions (eg. Mother\u2019s Day) <strong>much less often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>11%<\/strong> of Canadians say so far this year, they\u2019re dining out for special occasions (eg. Mother\u2019s Day) <strong>more often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>34%<\/strong> of Canadians say so far this year, they\u2019re dining out for special occasions (eg. Mother\u2019s Day) <strong>less often <\/strong>compared to last year (2023)<strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Making dining purchase decisions based on where promotions are being &nbsp; offered.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>15%<\/strong> of Canadians say so far this year, they\u2019re making dining purchase decisions based on where promotions are being offered <strong>much more <\/strong>often compared to last year (2023)<\/li>\n\n\n\n<li><strong>23%<\/strong> of Canadians say so far this year, they\u2019re making dining purchase decisions based on where promotions are being offered <strong>a little more often <\/strong>compared to last year (2023)<\/li>\n\n\n\n<li><strong>50%<\/strong> of Canadians say so far this year, they\u2019re making dining purchase decisions based on where promotions are being offered<strong> about the same<\/strong> as last year (2023)<\/li>\n\n\n\n<li><strong>5% <\/strong>of Canadians say so far this year, they\u2019re making dining purchase decisions based on where promotions are being offered <strong>a little less often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>7% <\/strong>of Canadians say so far this year, they\u2019re making dining purchase decisions based on where promotions are being offered <strong>much less often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>38%<\/strong> of Canadians say so far this year, they\u2019re making dining purchase decisions based on where promotions are being offered <strong>more often<\/strong> compared to last year (2023)<\/li>\n\n\n\n<li><strong>12%<\/strong> of Canadians say so far this year, they\u2019re making dining purchase decisions based on where promotions are being offered <strong>less often <\/strong>compared to last year (2023)<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Do you agree or disagree with the following statements? <\/strong>(<em>repeat of 2023 question)<\/em><em><br><\/em><br><strong>I am more likely to dine at a restaurant if they offer a loyalty rewards program.<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>6% (compared to 7% in 2023) <\/strong>of Canadians <strong>strongly agree\u00a0<\/strong><\/li>\n\n\n\n<li><strong>34% (compared to 30% in 2023)<\/strong> of Canadians <strong>agree<\/strong><\/li>\n\n\n\n<li><strong>32% (compared to 39% in 2023)<\/strong> of Canadians <strong>disagree<\/strong><\/li>\n\n\n\n<li><strong>13% (compared to 11% in 2023)<\/strong> of Canadians <strong>strongly disagree<\/strong><\/li>\n\n\n\n<li><strong>15% (compared to 13% in 2023)<\/strong> of Canadians <strong>don\u2019t know<\/strong><\/li>\n\n\n\n<li><strong>40% (compared to 37% in 2023)<\/strong> of Canadians <strong>agree<\/strong><\/li>\n\n\n\n<li><strong>45% (compared to 50% in 2023)<\/strong> of Canadians <strong>disagree<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>I am more likely to order takeout\/delivery at a restaurant if they offer a loyalty rewards program.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>7% (compared to 9% in 2023) <\/strong>of Canadians <strong>strongly agree<\/strong><\/li>\n\n\n\n<li><strong>36% (compared to 37% in 2023)<\/strong> of Canadians <strong>agree<\/strong><\/li>\n\n\n\n<li><strong>30% (compared to 33%<\/strong> <strong>in 2023) <\/strong>of Canadians <strong>disagree<\/strong><\/li>\n\n\n\n<li><strong>13% (compared to 11%<\/strong> <strong>in 2023) <\/strong>of Canadians <strong>strongly disagree<\/strong><\/li>\n\n\n\n<li><strong>14% (compared to 10%<\/strong> <strong>in 2023) <\/strong>of of Canadians <strong>don\u2019t know<\/strong><\/li>\n\n\n\n<li><strong>44% (compared to 46%<\/strong> <strong>in 2023) <\/strong>of Canadians <strong>agree<\/strong><\/li>\n\n\n\n<li><strong>42% (compared to 43%<\/strong> <strong>in 2023) <\/strong>of Canadians <strong>disagree<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Menu prices have made it challenging for me to dine out this year. (NEW)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>41% <\/strong>of Canadians <strong>strongly agree<\/strong><\/li>\n\n\n\n<li><strong>41% <\/strong>of Canadians <strong>agree<\/strong><\/li>\n\n\n\n<li><strong>12% <\/strong>of Canadians <strong>disagree<\/strong><\/li>\n\n\n\n<li><strong>3% <\/strong>of Canadians <strong>strongly disagree<\/strong><\/li>\n\n\n\n<li><strong>3% <\/strong>\u00a0of Canadians <strong>don\u2019t know<\/strong><\/li>\n\n\n\n<li><strong>82% <\/strong>of Canadians <strong>agree<\/strong><\/li>\n\n\n\n<li><strong>15% <\/strong>of Canadians <strong>disagree<\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>What type of loyalty programs are most valuable to you? Please rank the following from most (1) to least (5) important. <\/strong>(<em>repeat of 2023 question)<\/em><\/li>\n<\/ol>\n\n\n\n<p><em><\/em><strong>Ranked first summary:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3% (compared to 7% in 2023)<\/strong> of Canadians say <strong>restaurant loyalty programs<\/strong> are the most valuable type of loyalty programs<\/li>\n\n\n\n<li><strong>7% (same as 2023)<\/strong> of Canadians say <strong>retail<\/strong> <strong>store loyalty program s<\/strong>are the most valuable type of loyalty programs\u00a0<\/li>\n\n\n\n<li><strong>13% (compared to 15% in 2023)<\/strong> of Canadians say <strong>travel<\/strong> <strong>loyalty programs <\/strong>(eg. airlines, rental cars, etc) are most valuable type of loyalty programs<\/li>\n\n\n\n<li><strong>5%<\/strong><strong> (same as 2023) <\/strong>of Canadians say <strong>hotel<\/strong>\/<strong>accommodation loyalty programs<\/strong> are most valuable type of loyalty programs<\/li>\n\n\n\n<li><strong>62% (compared to 57% in 2023)<\/strong> of Canadians say <strong>grocery loyalty programs<\/strong> are the most valuable type of loyalty programs<\/li>\n\n\n\n<li><strong>9% (compared to 10% in 2023)<\/strong> of Canadians say <strong>none<\/strong> of these are valuable to them<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Ranked top three summary:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>53% (compared to 52% in 2023)<\/strong> of Canadians say <strong>restaurant loyalty programs<\/strong> are the amongst the top 3 most valuable type of loyalty programs<\/li>\n\n\n\n<li><strong>65% (compared to 63% in 2023)<\/strong> of Canadians say <strong>retail<\/strong> <strong>store loyalty programs<\/strong> are the amongst the top 3 most valuable type of loyalty programs<\/li>\n\n\n\n<li><strong>37% (compared to 40% in 2023)<\/strong> of Canadians say <strong>travel<\/strong> <strong>loyalty programs <\/strong>(eg. airlines, rental cars, etc) are the amongst the top 3 most valuable type of loyalty programs<\/li>\n\n\n\n<li><strong>31% (compared to 32% in 2023)<\/strong> of Canadians say <strong>hotel<\/strong>\/<strong>accommodation loyalty programs<\/strong> are the amongst the top 3 most valuable type of loyalty programs<\/li>\n\n\n\n<li><strong>85% (compared to 82% in 2023)<\/strong> of Canadians say <strong>grocery loyalty programs<\/strong> are the amongst the top 3 most valuable type of loyalty programs<\/li>\n\n\n\n<li><strong>9% (compared to 10% in 2023) <\/strong>of Canadians say <strong>none<\/strong> of these are valuable to them<br><\/li>\n<\/ul>\n\n\n\n<p><strong>6A. How many different loyalty programs are you a member of? <\/strong><em>(new question)<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5% (compared to 8% in 2023) <\/strong>of Canadians are <strong>not a member of any <\/strong>loyalty programs<\/li>\n\n\n\n<li><strong>8% (compared to 11% in 2023)<\/strong> of Canadians are a member of <strong>one<\/strong> loyalty program<\/li>\n\n\n\n<li><strong>58% (compared to 57% in 2023)<\/strong> of Canadians are a member of <strong>2-4<\/strong> loyalty programs<\/li>\n\n\n\n<li><strong>24% (compared to 20% in 2023)<\/strong> of Canadians are a member of<strong> 5-9 <\/strong>loyalty programs\u00a0<\/li>\n\n\n\n<li><strong>5% (compared to 4% in 2023)<\/strong> of Canadians are a member of <strong>10 or more<\/strong> loyalty programs\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>B. About how often do you use rewards\/points from a loyalty program <\/strong><strong><br><\/strong><strong> <\/strong><strong>when making a purchase?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>12% (same as 2023) <\/strong>of Canadians say they use rewards\/points from a loyalty program when making a purchase <strong>5 times per month or more<\/strong>\u00a0<\/li>\n\n\n\n<li><strong>14% (same as 2023) <\/strong>of Canadians say they use rewards\/points from a loyalty program when making a purchase <strong>2-4 times a month<\/strong><\/li>\n\n\n\n<li><strong>18% (compared to 20% in 2023) <\/strong>of Canadians say they use rewards\/points from a loyalty program when making a purchase <strong>about once a month<\/strong><\/li>\n\n\n\n<li><strong>29% (compared to 28% in 2023)<\/strong> of Canadians say they use rewards\/points from a loyalty program when making a purchase <strong>once every few months<\/strong><\/li>\n\n\n\n<li><strong>24% (compared to 22% in 2023)<\/strong> of Canadians say they use rewards\/points from a loyalty program when making a purchase <strong>once or twice a year<\/strong><\/li>\n\n\n\n<li><strong>3% (compared to 2% in 2023) <\/strong>of Canadians say they <strong>never<\/strong> use rewards\/points from a loyalty program when making a purchase\u00a0<\/li>\n\n\n\n<li><strong>44% (compared to 47 in 2023%)<\/strong> of Canadians say they use rewards\/points from a loyalty program when making a purchase <strong>at least once a month<\/strong><\/li>\n\n\n\n<li><strong>97% (compared to 98% in 2023) <\/strong>of Canadians say they use rewards\/points from a loyalty program when making a purchase\u00a0<\/li>\n\n\n\n<li><strong>About Givex<\/strong>\u00a0<\/li>\n\n\n\n<li>The world is changing. Givex is ready. Since 1999, Givex has provided technology solutions that unleash the full potential of engagement, creating and cultivating powerful connections that unite brands and customers. With a global footprint of 132,000+ active locations across more than 100 countries, Givex unleashes strategic insights, empowering brands through reliable technology and exceptional support. Givex\u2019s integrated end-to-end management solution provides Gift Cards, GivexPOS, Loyalty Programs and more, creating growth opportunities for businesses of all sizes and industries. Learn more about how to streamline workflows, tackle complex challenges and transform data into actionable insights at\u00a0<a href=\"http:\/\/www.givex.com\/\">www.givex.com.<\/a>\u00a0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Givex has released results from the annual 2024 Consumer Survey. Covering topics such as loyalty, dining out, and restaurant technology.<\/p>\n","protected":false},"author":57,"featured_media":28207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[71,247],"product":[],"class_list":["post-28206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-news","tag-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Givex Annual Consumer Survey Results 2024: The Rising Cost of Food is Impacting People of all Ages and Incomes Shift4<\/title>\n<meta name=\"description\" content=\"Givex has released results from the annual 2024 Consumer Survey. 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