{"id":2752,"date":"2019-09-02T20:35:00","date_gmt":"2019-09-02T20:35:00","guid":{"rendered":"https:\/\/web.givex.com\/pros-and-cons-of-offering-food-delivery-service-at-your-restaurant\/"},"modified":"2022-12-06T01:15:51","modified_gmt":"2022-12-06T01:15:51","slug":"pros-and-cons-of-offering-food-delivery-service-at-your-restaurant","status":"publish","type":"post","link":"https:\/\/web.givex.com\/en-asia\/news-insights\/pros-and-cons-of-offering-food-delivery-service-at-your-restaurant\/","title":{"rendered":"Pros and Cons of Offering Food Delivery Service at Your Restaurant!"},"content":{"rendered":"<p>I think it\u2019s safe to say that we\u2019re all used to having nearly everything available at our fingertips now. On-demand industries such as Amazon, Uber Eats, and Skip the Dishes hit the most prominent aspect of consumers wanting convenience in all aspect of their lives, including dining.<!--more--><\/p>\n<p>Restaurants now have the option to either opt into new third-party food delivery services or spending time and resources to develop their delivery services. There\u2019s no one-size-fits-all answer for which food delivery service is the right one, but the question is, should you implement it at all?<\/p>\n<p>We\u2019re going to lay out all the factors for you so that you can decide whether or not becoming a restaurant with delivery service is the right decision for your business.<\/p>\n<p>According to a Full-Service Restaurant report for 2019, restaurants that offer online ordering conduct between 6 and 20% of their business this way and see a 16% increase in sales on average. If your restaurant isn\u2019t offering online ordering and delivery, you could be missing out on significant profits.<\/p>\n<p>Food delivery is making a major impact on the restaurant industry. In fact, it\u2019s even inspired a whole new category of restaurants: ghost kitchens. Ghost kitchens are restaurants that only offer food via delivery. Unlike a traditional restaurant, they don\u2019t have brick and mortar locations where you can dine-in or pick up form. They typically run out of commercial kitchens, so the focus is on food preparation and order fulfillment rather than a dine-in experience.<\/p>\n<p>Here are the breakdowns of the pros and cons of offering a Food Delivery Service:<\/p>\n<p><strong>Pros<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0Increased Check Size<\/li>\n<\/ul>\n<p>Restaurants have seen a 20% increase in check size from online and delivery orders versus dine-in orders.<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0More Business Opportunities<\/li>\n<\/ul>\n<p>Some customers want to enjoy the food at the comfort of their home. By offering delivery, you are appealing to a broader range of customers.<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0Less Overhead<\/li>\n<\/ul>\n<p>If delivery becomes the bulk of your business, you could eventually downsize to a smaller space or require fewer front-of-house staff.<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0Exposure to New Customers<\/li>\n<\/ul>\n<p>Third-party online ordering and delivery platforms double as marketing platforms. You are putting your restaurant in front of their collective millions of customers.<\/p>\n<p><strong>Cons <\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0Less Control<\/li>\n<\/ul>\n<p>You\u2019ll have less control over the customer experience with takeout and delivery. Customers can have a poor impression of your restaurant due to traffic that delays delivery or careless third-party delivery drivers, which has nothing to do with you.<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0More work to implement<\/li>\n<\/ul>\n<p>Choose to fulfill deliveries in-house and you have to deal with the hassle of looking for new staff and vehicles while creating a process for a successful service.<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0Smaller Profit margins<\/li>\n<\/ul>\n<p>Since third-party delivery services take a deep cut of each meal delivered, online ordering can cut into your profits<\/p>\n<p>Alongside the pros and cons of the online ordering and offering a delivery service, one must look at their restaurant and consider whether or not to offer delivery service. Delivery can be tricky for traditional fast food as it is meant to be consumed quickly after being made. So, quality could diminish by the time the consumer gets the delivery. No one likes soggy fries. Fine dining is much more than how the food tastes \u2013 it\u2019s about the combined experience of the service, ambiance, and presentation of the food. Through delivery, fine dining establishments lose the ability to control most aspects of the customer experience.<\/p>\n<p>Offering food delivery is a long-term investment, which is why it\u2019s essential to do your research before deciding if it\u2019s right for your business.<\/p>\n<p>One thing is certain: the food delivery trend is here to stay.<\/p>\n<p><strong>Previous Blog Post:<\/strong>\u00a0<em>Givex Customer WebSuite: Your Customer Touch points in the Palm of Their Hands<\/p>\n<p><a href=\"https:\/\/web.givex.com\/news-insights\/givex-customer-websuite-your-customer-touchpoints-in-the-palm-of-their-hands\/\"><img decoding=\"async\" style=\"width: 680px;\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/Screen-Shot-2019-09-04-at-3.43.05-PM.png\" alt=\"Screen Shot 2019-09-04 at 3.43.05 PM\" width=\"680\" \/><\/a><\/em><\/p>\n<p>Mo Chaar, chief commercial officer at\u00a0Givex, demonstrates its Customer Websuite.\u00a0The Customer Websuite\u00a0is a branded Progressive Web App (PWA),\u00a0that creates a seamless experience between customers and Givex services such as online ordering, gift cards, loyalty programs, promotions and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On-demand industries such as Amazon, Uber Eats, and Skip the Dishes hit the most prominent aspect of consumers wanting convenience in all aspect of their<\/p>\n","protected":false},"author":27,"featured_media":2753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[69,68],"product":[31,33],"class_list":["post-2752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-loyalty","tag-point-of-sale","product-gift-card-loyalty","product-pos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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wanting convenience in all aspect of their\" \/>\n<meta property=\"og:url\" content=\"https:\/\/web.givex.com\/en-asia\/news-insights\/pros-and-cons-of-offering-food-delivery-service-at-your-restaurant\/\" \/>\n<meta property=\"og:site_name\" content=\"Shift4\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-02T20:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-06T01:15:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/08\/Man-using-a-laptop-to-order-food-by-internet.-594470344_4500x3000-1024x415.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sonya Hoshmand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GivexCorp\" \/>\n<meta name=\"twitter:site\" 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