{"id":32015,"date":"2022-09-22T03:55:50","date_gmt":"2022-09-22T03:55:50","guid":{"rendered":"https:\/\/web.givex.com\/casestudy\/mgm-cotai\/"},"modified":"2022-09-22T03:55:50","modified_gmt":"2022-09-22T03:55:50","slug":"mgm-cotai","status":"publish","type":"case-study","link":"https:\/\/web.givex.com\/en-asia\/casestudy\/mgm-cotai\/","title":{"rendered":"MGM COTAI"},"content":{"rendered":"<div id=\"block_b644ffc46dd49ce1bb0992d8c95c1942\" class=\"hero hero--share acf-block alignfull\">\n\n\t\t<figure class=\"hero__figure hero__figure--top\" data-background-mode=\"transparent\" role=\"none\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"425\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/MGM-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/MGM-2.jpg 760w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/MGM-2-300x168.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/>\t\t<\/figure>\n\n\t<div class=\"hero__container\">\n\n\t\t<div class=\"hero__content\" data-background-mode=\"transparent\">\n\n\t\t\t\t\t<p class=\"hero__eyebrow\">Case Study<\/p>\n\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"hero__body\"><h3 class=\"bulletsTitle\">How We Helped MGM COTAI<\/h3>\n<ul>\n<li class=\"displaySectionYes\">Givex\u2019s expertise in stored value technology, an established global clientele, and integrations helped differentiate from other vendors<\/li>\n<li class=\"displaySectionYes\">Givex\u2019s pre-existing integrations with the hotel\u2019s POS resulted in the quick installation of the new cashless program for the 2018 Oktoberfest event<\/li>\n<li class=\"displaySectionYes\">Wristbands encoded with Givex numbers replaced the old paper vouchers<\/li>\n<li class=\"displaySectionYes\">Provide access to a secure portal website that enables the properties to run reports, manage their card programs and track activity on wristbands<\/li>\n<\/ul>\n<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"hero__share\" data-background-mode=\"transparent\">\n\t\t\t<p class=\"hero__share-title\">Share<\/p>\n\t\t\t<nav class=\"social-share\">\n\t<ul class=\"social-share__list\">\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/web.givex.com\/en-asia\/casestudy\/mgm-cotai\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on LinkedIn &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg id=\"linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\">\n\t<title>LinkedIn<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/twitter.com\/share?url=https:\/\/web.givex.com\/en-asia\/casestudy\/mgm-cotai\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on Twitter &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" viewBox=\"0 0 24 24\">\n\t<title>Twitter<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M24 4.557c-.883.392-1.832.656-2.828.775 1.017-.609 1.798-1.574 2.165-2.724-.951.564-2.005.974-3.127 1.195-.897-.957-2.178-1.555-3.594-1.555-3.179 0-5.515 2.966-4.797 6.045-4.091-.205-7.719-2.165-10.148-5.144-1.29 2.213-.669 5.108 1.523 6.574-.806-.026-1.566-.247-2.229-.616-.054 2.281 1.581 4.415 3.949 4.89-.693.188-1.452.232-2.224.084.626 1.956 2.444 3.379 4.6 3.419-2.07 1.623-4.678 2.348-7.29 2.04 2.179 1.397 4.768 2.212 7.548 2.212 9.142 0 14.307-7.721 13.995-14.646.962-.695 1.797-1.562 2.457-2.549z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"mailto:?subject=MGM COTAI&amp;body=https:\/\/web.givex.com\/en-asia\/casestudy\/mgm-cotai\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share by Email<\/span>\n\t\t\t\t<svg viewBox=\"0 0 42 24\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M0.585938 -4V-1.30545L4.66894 1.1944L21.0009 11.1899L37.3329 1.26449L41.4159 -1.21979V-4H0.585938ZM0.585938 3.40143V27.8977H41.4159V3.47542L21.0049 15.7138L0.585938 3.40143Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a class=\"social-share__link js-link-share\" href=\"#\">\n\t\t\t\t<span class=\"sr-only\">Copy URL<\/span>\n\t\t\t\t<svg viewBox=\"0 0 20 20\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M14.8358 0.629925C13.6468 0.686921 12.5034 1.20558 11.6195 2.08901L8.15237 5.55434C8.69697 5.00719 10.7185 5.38336 11.2089 5.87352L13.3075 3.77608C13.7722 3.31157 14.3539 3.02659 14.9498 3.00094C15.3547 2.98099 15.9278 3.06649 16.4325 3.5709C16.9029 4.04111 17.0027 4.58827 17.0027 4.96159C17.0027 5.58569 16.7176 6.20694 16.2272 6.69426L12.5776 10.3648C11.6594 11.2824 10.2623 11.3565 9.45255 10.5472C8.99065 10.0855 8.22936 10.0826 7.7646 10.5472C7.29984 11.0117 7.29984 11.7697 7.7646 12.2342C8.59717 13.0664 9.69206 13.4881 10.8212 13.4881C12.0415 13.4881 13.2875 12.9894 14.2427 12.029L17.9151 8.38133C18.8475 7.4523 19.375 6.20979 19.375 4.96159C19.375 3.80173 18.9359 2.69887 18.1204 1.88383C17.2479 1.0118 16.0761 0.57293 14.8358 0.629925ZM9.17883 6.51187C7.95849 6.51187 6.69252 7.01343 5.73449 7.97096L2.08485 11.6187C1.15249 12.5477 0.625 13.7902 0.625 15.0384C0.625 16.1983 1.0641 17.3011 1.87956 18.1162C2.75205 18.9882 3.92393 19.4271 5.16423 19.3701C6.35322 19.3131 7.49658 18.7944 8.38047 17.911L11.8476 14.4457C11.3002 14.9928 9.28148 14.6166 8.79106 14.1265L6.69252 16.2239C6.22776 16.6884 5.6461 16.9706 5.05018 16.9991C4.6453 17.019 4.07219 16.9335 3.56752 16.4291C3.09706 15.9589 2.99726 15.4089 2.99726 15.0384C2.99726 14.4143 3.28239 13.7931 3.77281 13.3057L7.42245 9.63523C8.34056 8.7176 9.73768 8.64635 10.5474 9.45284C11.0122 9.91736 11.7735 9.91736 12.2354 9.45284C12.7002 8.98833 12.7002 8.23029 12.2354 7.76577C11.4028 6.93364 10.3051 6.51187 9.17883 6.51187Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t\t<span aria-hidden=\"true\" class=\"social-share__link-message js-link-share-message\">Link Copied<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n<\/nav>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>MGM COTAI is a new Five Star luxury resort located on the Cotai Strip in Macau. The hotel recently played host to the 10th annual Oktoberfest Macau, a two-week celebration that pays homage to the food, beer and culture of Bavaria, Germany. Previous festivities were held at the sister property, MGM MACAU, attracted over 127,000 international guests throughout the past nine years.<br><br>Paper food and beverage vouchers were sold or provided to guests who attended the events.\u00a0\u00a0While this form of payment offered some semblance of control, it was antiquated and delayed service. In search of a new and more efficient solution, MGM approached a number of vendors with a primary goal to replace the paper vouchers with a cashless solution. They had an existing POS which they wanted to maintain; therefore, the new provider must be compatible with their current systems. Second on the wish list was the ability to implement a traditional stored value program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Solution<\/h2>\n\n\n\n<p>Expertise in stored value technology, an established global clientele, local representation in Hong Kong, and integrations with best-of-breed partners helped to differentiate Givex from other vendors.\u00a0\u00a0\u00a0<br><br>Givex\u2019s pre-existing integrations with the hotel\u2019s POS resulted in the quick installation of the new cashless program for the Oktoberfest event in 2018.\u00a0<br><br>Wristbands encoded with Givex numbers replaced the old paper vouchers.\u00a0<br><br>Givex provides access to a secure portal website that enables the properties to run reports, manage their card programs and track activity on wristbands.\u00a0<br><br>Givex provided us with great solution that covers the likes of small companies to enterprise. They have spent a great deal of time with big customers, fine-tuning their products to fit the needs of their customers across multiple industries. Their professionalism and ability to deliver is beyond exceptional, and that in itself is, to some extent, enough to make a selection of a vendor. For MGM, our journey with Givex has just started, and it has been a great start. We will continue to improve and implement new functionality to fit pending use cases.<br><br>MICHAEL DEHAAS, EXECUTIVE DIRECTOR, DIGITAL AND TECHNOLOGY SOLUTIONS, MGM<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<p>Encoded wristbands allowed MGM to maintain a standardized, efficient cashless payment solution for guests at an event where timely service was critical.<br><br>Wristbands also allowed the new and larger property, MGM COTAI, to increase the total number of Oktoberfest attendees. Despite the increase, guests experienced much shorter queues at the bar which resulted in enhanced customer service.\u00a0<br><br>Initial figures showed an increase in revenue compared to paper vouchers. MGM plans to use stored value payment for upcoming private customer events.<br><br>The traditional stored value card program will launch in 2019. Guests will be able to purchase cards online and at the properties, and redeem cards at all food and beverage and sales outlets on-site. Activations can occur for variable or pre-determined denominations.<br><br>Extensive Givex reports allow the properties to keep track of the performance of both programs. The data can later be used to evaluate and plan for future events and make critical business decisions.<br><br>\u201cMGM is very critical of vendors and their performance. Givex is one of the few that delivered incredibly well and exactly what they promised. In Scope, on Schedule, In Budget!<br><br>We look forward to a long-term relationship with Givex!\u201d\u00a0<br><strong>&#8211; Michael DeHaas,\u00a0\u00a0Executive Director, Digital and Technology Solutions, MGM<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge MGM COTAI is a new Five Star luxury resort located on the Cotai Strip in Macau. The hotel recently played host to the 10th annual Oktoberfest Macau, a two-week celebration that pays homage to the food, beer and culture of Bavaria, Germany. Previous festivities were held at the sister property, MGM MACAU, attracted [&hellip;]<\/p>\n","protected":false},"featured_media":32016,"parent":0,"template":"","product":[33],"class_list":["post-32015","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","product-pos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MGM COTAIShift4<\/title>\n<meta name=\"description\" content=\"The Challenge MGM COTAI is a new Five Star luxury resort located on the Cotai Strip in Macau. 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