{"id":31998,"date":"2022-09-22T04:56:30","date_gmt":"2022-09-22T04:56:30","guid":{"rendered":"https:\/\/web.givex.com\/casestudy\/onlinegolf-multi-national-loyalty-program\/"},"modified":"2022-09-22T04:56:30","modified_gmt":"2022-09-22T04:56:30","slug":"onlinegolf-multi-national-loyalty-program","status":"publish","type":"case-study","link":"https:\/\/web.givex.com\/en-asia\/casestudy\/onlinegolf-multi-national-loyalty-program\/","title":{"rendered":"OnlineGolf Multi-National Loyalty Program"},"content":{"rendered":"<div id=\"block_956ec167213bff67991be5583fb74d9f\" class=\"hero hero--share acf-block alignfull\">\n\n\t\t<figure class=\"hero__figure hero__figure--top\" data-background-mode=\"transparent\" role=\"none\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-scaled.jpg 2560w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-300x169.jpg 300w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-1024x576.jpg 1024w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-768x432.jpg 768w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-1536x864.jpg 1536w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/11\/givex-motif@2x-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t<\/figure>\n\n\t<div class=\"hero__container\">\n\n\t\t<div class=\"hero__content\" data-background-mode=\"transparent\">\n\n\t\t\t\t\t<p class=\"hero__eyebrow\">Case Study<\/p>\n\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"hero__body\"><h3 class=\"bulletsTitle\">How We Helped OnlineGolf<\/h3>\n<ul>\n<li class=\"displaySectionYes\">Smooth migration from a previous loyalty program to the new Givex program<\/li>\n<li class=\"displaySectionYes\">Development fees kept to a minimum<\/li>\n<li class=\"displaySectionYes\">Creation of a multi-currency loyalty program<\/li>\n<li class=\"displaySectionYes\">Multi-currency e-gift card program available for UK, Euro, DKK &amp; SEK currencies\u200b<\/li>\n<\/ul>\n<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"hero__share\" data-background-mode=\"transparent\">\n\t\t\t<p class=\"hero__share-title\">Share<\/p>\n\t\t\t<nav class=\"social-share\">\n\t<ul class=\"social-share__list\">\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/web.givex.com\/en-asia\/casestudy\/onlinegolf-multi-national-loyalty-program\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on LinkedIn &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg id=\"linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\">\n\t<title>LinkedIn<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/twitter.com\/share?url=https:\/\/web.givex.com\/en-asia\/casestudy\/onlinegolf-multi-national-loyalty-program\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on Twitter &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" viewBox=\"0 0 24 24\">\n\t<title>Twitter<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M24 4.557c-.883.392-1.832.656-2.828.775 1.017-.609 1.798-1.574 2.165-2.724-.951.564-2.005.974-3.127 1.195-.897-.957-2.178-1.555-3.594-1.555-3.179 0-5.515 2.966-4.797 6.045-4.091-.205-7.719-2.165-10.148-5.144-1.29 2.213-.669 5.108 1.523 6.574-.806-.026-1.566-.247-2.229-.616-.054 2.281 1.581 4.415 3.949 4.89-.693.188-1.452.232-2.224.084.626 1.956 2.444 3.379 4.6 3.419-2.07 1.623-4.678 2.348-7.29 2.04 2.179 1.397 4.768 2.212 7.548 2.212 9.142 0 14.307-7.721 13.995-14.646.962-.695 1.797-1.562 2.457-2.549z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"mailto:?subject=OnlineGolf Multi-National Loyalty Program&amp;body=https:\/\/web.givex.com\/en-asia\/casestudy\/onlinegolf-multi-national-loyalty-program\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share by Email<\/span>\n\t\t\t\t<svg viewBox=\"0 0 42 24\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M0.585938 -4V-1.30545L4.66894 1.1944L21.0009 11.1899L37.3329 1.26449L41.4159 -1.21979V-4H0.585938ZM0.585938 3.40143V27.8977H41.4159V3.47542L21.0049 15.7138L0.585938 3.40143Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a class=\"social-share__link js-link-share\" href=\"#\">\n\t\t\t\t<span class=\"sr-only\">Copy URL<\/span>\n\t\t\t\t<svg viewBox=\"0 0 20 20\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M14.8358 0.629925C13.6468 0.686921 12.5034 1.20558 11.6195 2.08901L8.15237 5.55434C8.69697 5.00719 10.7185 5.38336 11.2089 5.87352L13.3075 3.77608C13.7722 3.31157 14.3539 3.02659 14.9498 3.00094C15.3547 2.98099 15.9278 3.06649 16.4325 3.5709C16.9029 4.04111 17.0027 4.58827 17.0027 4.96159C17.0027 5.58569 16.7176 6.20694 16.2272 6.69426L12.5776 10.3648C11.6594 11.2824 10.2623 11.3565 9.45255 10.5472C8.99065 10.0855 8.22936 10.0826 7.7646 10.5472C7.29984 11.0117 7.29984 11.7697 7.7646 12.2342C8.59717 13.0664 9.69206 13.4881 10.8212 13.4881C12.0415 13.4881 13.2875 12.9894 14.2427 12.029L17.9151 8.38133C18.8475 7.4523 19.375 6.20979 19.375 4.96159C19.375 3.80173 18.9359 2.69887 18.1204 1.88383C17.2479 1.0118 16.0761 0.57293 14.8358 0.629925ZM9.17883 6.51187C7.95849 6.51187 6.69252 7.01343 5.73449 7.97096L2.08485 11.6187C1.15249 12.5477 0.625 13.7902 0.625 15.0384C0.625 16.1983 1.0641 17.3011 1.87956 18.1162C2.75205 18.9882 3.92393 19.4271 5.16423 19.3701C6.35322 19.3131 7.49658 18.7944 8.38047 17.911L11.8476 14.4457C11.3002 14.9928 9.28148 14.6166 8.79106 14.1265L6.69252 16.2239C6.22776 16.6884 5.6461 16.9706 5.05018 16.9991C4.6453 17.019 4.07219 16.9335 3.56752 16.4291C3.09706 15.9589 2.99726 15.4089 2.99726 15.0384C2.99726 14.4143 3.28239 13.7931 3.77281 13.3057L7.42245 9.63523C8.34056 8.7176 9.73768 8.64635 10.5474 9.45284C11.0122 9.91736 11.7735 9.91736 12.2354 9.45284C12.7002 8.98833 12.7002 8.23029 12.2354 7.76577C11.4028 6.93364 10.3051 6.51187 9.17883 6.51187Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t\t<span aria-hidden=\"true\" class=\"social-share__link-message js-link-share-message\">Link Copied<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n<\/nav>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>OnlineGolf had an existing loyalty program that was developed in-house, however their in-house solution could not integrate with their new web platform. Because OnlineGolf already had enrolled members, migration of the program had to be seamless, and their service could not be disrupted.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Solution<\/h2>\n\n\n\n<p>Complicated loyalty expiry rules for the program and communication to customers in points were leading to costly development fees from other potential providers. In addition to the expansion of their web platform, OnlineGolf wanted to expand their loyalty program internationally.&nbsp;OnlineGolf were also looking for an e-gift card provider who would integrate to its ecommerce platform and also could support e-gift delivery and multiple currencies.<br><br>Givex set up OnlineGolf\u2019s merchants based on their immediate requirements within the UK and Germany, and also adjusted how the database import files were received so that in the future, more European merchants could join the program and would be able to transact in Euros.<br><br>Givex worked with a third party vendor to plan and map process flows to import all customer loyalty data to the Givex platform. The migration was done gradually in stages and during time periods when web traffic was low so that it did not impact customers in anyway. All imports data for customer accounts, contact information and loyalty point balances was successful, resulting in no loyalty program disruption.<br><br>Givex was able to expand the OnlineGolf loyalty program to the EU, France, Denmark and Sweden.<br><br>Givex provides OnlineGolf with their e-gift card program, and also provides them with the tools to create and manage their e-gift card templates. E-gift cards are now available across the following currencies, UK, Euro, DKK and SEK.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Using Givex as our provider for our new loyalty program put us at ease. We knew they had the capacity and scope to deal with our growing business and the ability to expand the program as our business expands internationally. We couldn\u2019t be happier with the loyalty program, and we were thrilled when Givex worked with third party partners and saved us costly development.<\/p>\n<cite>PAT FOLEY, HEAD OF ECOMMERCE<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<p>Givex imported over 100,000 customer loyalty data files from OnlineGolf\u2019s previous loyalty program to the Givex platform. The migration was seamless from both a technical standpoint and a customer stand point. OnlineGolf has a membership base that is seeing huge growth daily.<br><br>The loyalty program has enabled OnlineGolf to collect customer data, mine it to identify their best customers and their habits and give incentives to encourage further spending and enduring loyalty. The automatic sign up for the loyalty program when a client creates an account on OnlineGolf has enabled OnlineGolf to succeed with their program where other loyalty programs often fail; customers don\u2019t feel burdened by a secondary sign-up for a loyalty program. Instead, they feel the OnlineGolf loyalty program is an added bonus, and another reason to shop at OnlineGolf for all their golf equipment purchases.<br><br>OnlineGolf has also used their loyalty program as a promotional tool for increased sales with features such as their \u2018Bonus Promotions\u2019. Customers can receive double, triple, or five times the regular amount of points on specific products, and these offers can change frequently. This enables OnlineGolf to highlight and drive sales of specific products.<br><br>E-gift card sales have created an additional revenue stream for OnlineGolf. Fulfillment of e-gift cards works through OnlineGolf\u2019s integration to the Givex CWS e-gift card service, which allows them to fully utilize the Givex platform for creation of e-gift card templates and the Givex email broadcaster which delivers the e-gift card orders to customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge OnlineGolf had an existing loyalty program that was developed in-house, however their in-house solution could not integrate with their new web platform. Because OnlineGolf already had enrolled members, migration of the program had to be seamless, and their service could not be disrupted.&nbsp; Our Solution Complicated loyalty expiry rules for the program and [&hellip;]<\/p>\n","protected":false},"featured_media":31999,"parent":0,"template":"","product":[31],"class_list":["post-31998","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","product-gift-card-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OnlineGolf Multi-National Loyalty ProgramShift4<\/title>\n<meta name=\"description\" content=\"The Challenge OnlineGolf had an existing loyalty program that was developed in-house, however their in-house solution could not integrate with their new\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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