{"id":31988,"date":"2022-09-22T19:20:33","date_gmt":"2022-09-22T19:20:33","guid":{"rendered":"https:\/\/web.givex.com\/casestudy\/clas-ohlson\/"},"modified":"2022-09-22T19:20:33","modified_gmt":"2022-09-22T19:20:33","slug":"clas-ohlson","status":"publish","type":"case-study","link":"https:\/\/web.givex.com\/en-asia\/casestudy\/clas-ohlson\/","title":{"rendered":"Clas Ohlson Multinational Gift Card Program"},"content":{"rendered":"<div id=\"block_f00d4a5e813a59793e82cd68430f8893\" class=\"hero hero--share acf-block alignfull\">\n\n\t\t<figure class=\"hero__figure hero__figure--top\" data-background-mode=\"transparent\" role=\"none\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"500\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/ClasOhlson-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/ClasOhlson-3.jpg 725w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/09\/ClasOhlson-3-300x207.jpg 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/>\t\t<\/figure>\n\n\t<div class=\"hero__container\">\n\n\t\t<div class=\"hero__content\" data-background-mode=\"transparent\">\n\n\t\t\t\t\t<p class=\"hero__eyebrow\">Case Study<\/p>\n\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"hero__body\"><h3 class=\"bulletsTitle\">How We Helped Clas Ohlson<\/h3>\n<ul>\n<li class=\"displaySectionYes\">Multinational gift card program with real-time currency conversion<\/li>\n<li class=\"displaySectionYes\">Seamless transition for staff and customers<\/li>\n<li class=\"displaySectionYes\">In-depth reporting to uncover useful customer insights<\/li>\n<li class=\"displaySectionYes\">Imported complex card programs<\/li>\n<\/ul>\n<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"hero__share\" data-background-mode=\"transparent\">\n\t\t\t<p class=\"hero__share-title\">Share<\/p>\n\t\t\t<nav class=\"social-share\">\n\t<ul class=\"social-share__list\">\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/web.givex.com\/en-asia\/casestudy\/clas-ohlson\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on LinkedIn &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg id=\"linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\">\n\t<title>LinkedIn<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/twitter.com\/share?url=https:\/\/web.givex.com\/en-asia\/casestudy\/clas-ohlson\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on Twitter &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" viewBox=\"0 0 24 24\">\n\t<title>Twitter<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M24 4.557c-.883.392-1.832.656-2.828.775 1.017-.609 1.798-1.574 2.165-2.724-.951.564-2.005.974-3.127 1.195-.897-.957-2.178-1.555-3.594-1.555-3.179 0-5.515 2.966-4.797 6.045-4.091-.205-7.719-2.165-10.148-5.144-1.29 2.213-.669 5.108 1.523 6.574-.806-.026-1.566-.247-2.229-.616-.054 2.281 1.581 4.415 3.949 4.89-.693.188-1.452.232-2.224.084.626 1.956 2.444 3.379 4.6 3.419-2.07 1.623-4.678 2.348-7.29 2.04 2.179 1.397 4.768 2.212 7.548 2.212 9.142 0 14.307-7.721 13.995-14.646.962-.695 1.797-1.562 2.457-2.549z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"mailto:?subject=Clas Ohlson Multinational Gift Card Program&amp;body=https:\/\/web.givex.com\/en-asia\/casestudy\/clas-ohlson\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share by Email<\/span>\n\t\t\t\t<svg viewBox=\"0 0 42 24\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M0.585938 -4V-1.30545L4.66894 1.1944L21.0009 11.1899L37.3329 1.26449L41.4159 -1.21979V-4H0.585938ZM0.585938 3.40143V27.8977H41.4159V3.47542L21.0049 15.7138L0.585938 3.40143Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a class=\"social-share__link js-link-share\" href=\"#\">\n\t\t\t\t<span class=\"sr-only\">Copy URL<\/span>\n\t\t\t\t<svg viewBox=\"0 0 20 20\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M14.8358 0.629925C13.6468 0.686921 12.5034 1.20558 11.6195 2.08901L8.15237 5.55434C8.69697 5.00719 10.7185 5.38336 11.2089 5.87352L13.3075 3.77608C13.7722 3.31157 14.3539 3.02659 14.9498 3.00094C15.3547 2.98099 15.9278 3.06649 16.4325 3.5709C16.9029 4.04111 17.0027 4.58827 17.0027 4.96159C17.0027 5.58569 16.7176 6.20694 16.2272 6.69426L12.5776 10.3648C11.6594 11.2824 10.2623 11.3565 9.45255 10.5472C8.99065 10.0855 8.22936 10.0826 7.7646 10.5472C7.29984 11.0117 7.29984 11.7697 7.7646 12.2342C8.59717 13.0664 9.69206 13.4881 10.8212 13.4881C12.0415 13.4881 13.2875 12.9894 14.2427 12.029L17.9151 8.38133C18.8475 7.4523 19.375 6.20979 19.375 4.96159C19.375 3.80173 18.9359 2.69887 18.1204 1.88383C17.2479 1.0118 16.0761 0.57293 14.8358 0.629925ZM9.17883 6.51187C7.95849 6.51187 6.69252 7.01343 5.73449 7.97096L2.08485 11.6187C1.15249 12.5477 0.625 13.7902 0.625 15.0384C0.625 16.1983 1.0641 17.3011 1.87956 18.1162C2.75205 18.9882 3.92393 19.4271 5.16423 19.3701C6.35322 19.3131 7.49658 18.7944 8.38047 17.911L11.8476 14.4457C11.3002 14.9928 9.28148 14.6166 8.79106 14.1265L6.69252 16.2239C6.22776 16.6884 5.6461 16.9706 5.05018 16.9991C4.6453 17.019 4.07219 16.9335 3.56752 16.4291C3.09706 15.9589 2.99726 15.4089 2.99726 15.0384C2.99726 14.4143 3.28239 13.7931 3.77281 13.3057L7.42245 9.63523C8.34056 8.7176 9.73768 8.64635 10.5474 9.45284C11.0122 9.91736 11.7735 9.91736 12.2354 9.45284C12.7002 8.98833 12.7002 8.23029 12.2354 7.76577C11.4028 6.93364 10.3051 6.51187 9.17883 6.51187Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t\t<span aria-hidden=\"true\" class=\"social-share__link-message js-link-share-message\">Link Copied<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n<\/nav>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>Established in 1918, Clas Ohlson is a leading retailer of Do-It-Yourself (DIY) supplies and products for home projects in Sweden, Norway, UK, and Finland. Worldwide, Clas Ohlson has over 178 stores, with 143 in Scandinavia alone, making it the largest retailer of its type in the region. Clas Ohlson initiated a search for a new gift card provider, one which would be able to power a global gift card program for their international locations.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Solution<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Seamless Transition<\/h4>\n\n\n\n<p>More than 174,000 cards issued by the previous provider were in the hands of consumers across Sweden, UK, Finland and Norway. Clas Ohlson could neither reissue all the outstanding cards nor invalidate them.The transition would have to be seamless for cardholders.&nbsp;Givex imported all active card numbers (including card balances, and expiry dates) from the previous provider.&nbsp;In addition to supporting all previous functionality (4 different card types, expiry dates) Givex also enabled Clas Ohlson and its cardholders to take advantage of new Givex features (cross-currency redemption, card grouping)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Dynamic Currency Conversion<\/h4>\n\n\n\n<p>Gift cards had to be usable across the 4 countries and their respective currencies. Clas Ohlson also wanted the ability to set its own currency exchange rates.&nbsp;Givex rolled out Dynamic Currency Conversion across the 4 countries. A gift card could be sold in any country and its balance would be in that currency. If the gift card was used in another country, the transaction would be processed in the local currency. Conversion would be in real-time, using the daily exchange rate. Givex developed a new service, integrating directly with Clas Ohlson to update the exchange rates on a daily basis to match the rates on their system.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4 Different Card Types<\/h4>\n\n\n\n<p>Clas Ohlson ran 4 different types of programs using its existing provider (Gift cards, Store credit cards, Refund cards, 3rd Party E-cards). These would need to be transitioned seamlessly to Givex.&nbsp;Givex generated card numbers in different number formats for each of the 4 card types. At the POS level, Givex used this to distinguish between the various programs, enabling or disabling different functions, and tracking transactions separately for reporting purposes.&nbsp;Givex\u2019s flexible numbering format supports Clas Ohlson\u2019s existing card types and allows it to add new card types in future without having to register for new Issuer Identification Numbers (IIN).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Bulk Activation for B2B Sales<\/h4>\n\n\n\n<p>Clas Ohlson sold gift cards in bulk to a corporate client to use as prizes in a lottery. The gift card provider would need to make this bulk B2B program easy to manage and administer. Givex produced 40,000 cards for this program. Clas Ohlson head office staff used the Givex online administrative portal to activate the cards individually or in bulk as needed and fulfilled the orders themselves<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Language Support<\/strong><\/h4>\n\n\n\n<p>Swedish was the main business language for Clas Ohlson.&nbsp;Givex added Swedish to its list of languages for the Givex API and online balance check service.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Working with Givex has proved to be a valuable partnership for us. We were impressed by Givex\u2019s ability to deliver a flexible and reliable solution to our multi-national gift card challenge, and by how open Givex was to cooperation and developing new technical solutions for us.<\/p>\n<cite>ROBERT RAHM, CONCEPT DEVELOPMENT MANAGER, CLAS OHLSON<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<p>Clas Ohlson launched a Givex gift card program in Sweden in 2012 and rolled out to UK, Finland and Norway over 2012 and 2013.\u00a0The change was seamless to all 174,000 cardholders.<br><br>The full-featured and flexible online portal enabled Clas Ohlson to continue operating this program without any additional development or overhead, and the new, more reliable e-card program has also increased customer satisfaction.<br><br>Givex was able to add Swedish, the main business language for Clas Ohlson, to the Givex API, and implement all changes in a timely fashion. \u00a0Givex\u2019s ease of reporting and follow up has enabled Clas Ohlson to work more actively with the gift card program and perform more extensive data analysis. The finance department is also very pleased to be able to track e-cards more closely than was possible before and get more accurate information. \u00a0<br><br>Supporting all Clas Ohlson\u2019s existing programs, Givex was able to simultaneously provide new flexibility for growth. \u00a0Clas Ohlson is currently exploring new opportunities with Givex, including 3rd party gift card malls. Clas Ohlson expects this to result in increased gift card sales and turnover.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge Established in 1918, Clas Ohlson is a leading retailer of Do-It-Yourself (DIY) supplies and products for home projects in Sweden, Norway, UK, and Finland. Worldwide, Clas Ohlson has over 178 stores, with 143 in Scandinavia alone, making it the largest retailer of its type in the region. Clas Ohlson initiated a search for [&hellip;]<\/p>\n","protected":false},"featured_media":31989,"parent":0,"template":"","product":[31],"class_list":["post-31988","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","product-gift-card-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clas Ohlson Multinational Gift Card ProgramShift4<\/title>\n<meta name=\"description\" content=\"The Challenge Established in 1918, Clas Ohlson is a leading retailer of Do-It-Yourself (DIY) supplies and products for home projects in Sweden, Norway,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.givex.com\/en-asia\/casestudy\/clas-ohlson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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