{"id":31980,"date":"2022-12-19T15:49:39","date_gmt":"2022-12-19T20:49:39","guid":{"rendered":"https:\/\/web.givex.com\/casestudy\/foodco-group-experiences-uptick-in-digital-card-sales\/"},"modified":"2022-12-19T15:49:39","modified_gmt":"2022-12-19T15:49:39","slug":"foodco-group-experiences-uptick-in-digital-card-sales","status":"publish","type":"case-study","link":"https:\/\/web.givex.com\/en-asia\/casestudy\/foodco-group-experiences-uptick-in-digital-card-sales\/","title":{"rendered":"Foodco Group Experiences Uptick in Digital Card Sales"},"content":{"rendered":"<div id=\"block_aa5d26c2ca500386aea958f91d37a58d\" class=\"hero hero--share acf-block alignfull\">\n\n\t\t<figure class=\"hero__figure hero__figure--top\" data-background-mode=\"transparent\" role=\"none\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/12\/Barista-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/web.givex.com\/wp-content\/uploads\/2022\/12\/Barista-scaled.webp 2560w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/12\/Barista-300x200.webp 300w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/12\/Barista-1024x683.webp 1024w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/12\/Barista-768x512.webp 768w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/12\/Barista-1536x1024.webp 1536w, https:\/\/web.givex.com\/wp-content\/uploads\/2022\/12\/Barista-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t<\/figure>\n\n\t<div class=\"hero__container\">\n\n\t\t<div class=\"hero__content\" data-background-mode=\"transparent\">\n\n\t\t\t\t\t<p class=\"hero__eyebrow\">Case Study<\/p>\n\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"hero__body\"><h3 class=\"bulletsTitle\">\u00a0About Foodco Group Pty Ltd<\/h3>\n<ul>\n<li class=\"displaySectionYes\">Foodco Group Pty Ltd, based in Sydney and founded 1989, is one of Australia\u2019s most successful franchise operations; with locations in shopping centres, high street\u2019s, airports, hospitals, entertainment and commercial and residential buildings.<\/li>\n<li class=\"displaySectionYes\">As market leaders in the bakery caf\u00e9 industry, their primary brands, Muffin Break, offer three uniquely distinct restaurant concepts, menus, and guest experiences.<\/li>\n<li class=\"displaySectionYes\">With over 570 outlets in 7 countries, Foodco&#8217;s 4,000 plus staff serves more than 55 million coffees to 40 million customers annually.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"button hero__button\" href=\"https:\/\/www.foodco.com.au\/snapshot\/\" target=\"_blank\"  aria-label=\" (opens in a new tab)\" >Visit Foodco<\/a>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"hero__share\" data-background-mode=\"transparent\">\n\t\t\t<p class=\"hero__share-title\">Share<\/p>\n\t\t\t<nav class=\"social-share\">\n\t<ul class=\"social-share__list\">\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/web.givex.com\/en-asia\/casestudy\/foodco-group-experiences-uptick-in-digital-card-sales\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on LinkedIn &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg id=\"linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"img\">\n\t<title>LinkedIn<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"https:\/\/twitter.com\/share?url=https:\/\/web.givex.com\/en-asia\/casestudy\/foodco-group-experiences-uptick-in-digital-card-sales\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share on Twitter &#8211; opens in a new tab<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" viewBox=\"0 0 24 24\">\n\t<title>Twitter<\/title>\n\t<path fill-rule=\"evenodd\" fill=\"currentColor\"\n\t\td=\"M24 4.557c-.883.392-1.832.656-2.828.775 1.017-.609 1.798-1.574 2.165-2.724-.951.564-2.005.974-3.127 1.195-.897-.957-2.178-1.555-3.594-1.555-3.179 0-5.515 2.966-4.797 6.045-4.091-.205-7.719-2.165-10.148-5.144-1.29 2.213-.669 5.108 1.523 6.574-.806-.026-1.566-.247-2.229-.616-.054 2.281 1.581 4.415 3.949 4.89-.693.188-1.452.232-2.224.084.626 1.956 2.444 3.379 4.6 3.419-2.07 1.623-4.678 2.348-7.29 2.04 2.179 1.397 4.768 2.212 7.548 2.212 9.142 0 14.307-7.721 13.995-14.646.962-.695 1.797-1.562 2.457-2.549z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a href=\"mailto:?subject=Foodco Group Experiences Uptick in Digital Card Sales&amp;body=https:\/\/web.givex.com\/en-asia\/casestudy\/foodco-group-experiences-uptick-in-digital-card-sales\/\" target=\"_blank\">\n\t\t\t\t<span class=\"sr-only\">Share by Email<\/span>\n\t\t\t\t<svg viewBox=\"0 0 42 24\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M0.585938 -4V-1.30545L4.66894 1.1944L21.0009 11.1899L37.3329 1.26449L41.4159 -1.21979V-4H0.585938ZM0.585938 3.40143V27.8977H41.4159V3.47542L21.0049 15.7138L0.585938 3.40143Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<li class=\"social-share__item\">\n\t\t\t<a class=\"social-share__link js-link-share\" href=\"#\">\n\t\t\t\t<span class=\"sr-only\">Copy URL<\/span>\n\t\t\t\t<svg viewBox=\"0 0 20 20\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\td=\"M14.8358 0.629925C13.6468 0.686921 12.5034 1.20558 11.6195 2.08901L8.15237 5.55434C8.69697 5.00719 10.7185 5.38336 11.2089 5.87352L13.3075 3.77608C13.7722 3.31157 14.3539 3.02659 14.9498 3.00094C15.3547 2.98099 15.9278 3.06649 16.4325 3.5709C16.9029 4.04111 17.0027 4.58827 17.0027 4.96159C17.0027 5.58569 16.7176 6.20694 16.2272 6.69426L12.5776 10.3648C11.6594 11.2824 10.2623 11.3565 9.45255 10.5472C8.99065 10.0855 8.22936 10.0826 7.7646 10.5472C7.29984 11.0117 7.29984 11.7697 7.7646 12.2342C8.59717 13.0664 9.69206 13.4881 10.8212 13.4881C12.0415 13.4881 13.2875 12.9894 14.2427 12.029L17.9151 8.38133C18.8475 7.4523 19.375 6.20979 19.375 4.96159C19.375 3.80173 18.9359 2.69887 18.1204 1.88383C17.2479 1.0118 16.0761 0.57293 14.8358 0.629925ZM9.17883 6.51187C7.95849 6.51187 6.69252 7.01343 5.73449 7.97096L2.08485 11.6187C1.15249 12.5477 0.625 13.7902 0.625 15.0384C0.625 16.1983 1.0641 17.3011 1.87956 18.1162C2.75205 18.9882 3.92393 19.4271 5.16423 19.3701C6.35322 19.3131 7.49658 18.7944 8.38047 17.911L11.8476 14.4457C11.3002 14.9928 9.28148 14.6166 8.79106 14.1265L6.69252 16.2239C6.22776 16.6884 5.6461 16.9706 5.05018 16.9991C4.6453 17.019 4.07219 16.9335 3.56752 16.4291C3.09706 15.9589 2.99726 15.4089 2.99726 15.0384C2.99726 14.4143 3.28239 13.7931 3.77281 13.3057L7.42245 9.63523C8.34056 8.7176 9.73768 8.64635 10.5474 9.45284C11.0122 9.91736 11.7735 9.91736 12.2354 9.45284C12.7002 8.98833 12.7002 8.23029 12.2354 7.76577C11.4028 6.93364 10.3051 6.51187 9.17883 6.51187Z\"\n\t\tfill=\"currentColor\" \/>\n<\/svg>\n\t\t\t\t<span aria-hidden=\"true\" class=\"social-share__link-message js-link-share-message\">Link Copied<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n<\/nav>\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>Foodco Group operated a paper voucher system for many years, but as the business scaled, the administrative and general management of the legacy voucher program became an ongoing challenge. <\/p>\n\n\n\n<p>One of the disadvantages of paper vouchers is that they&#8217;re not digital, so tracking usage is often problematic for businesses. In many cases, it&#8217;s the cashier&#8217;s responsibility to document the sale and redemption. <\/p>\n\n\n\n<p>Foodco realised that replacing the legacy voucher program with a more convenient and reliable digital solution was required. They reached out to several third-party providers and enlisted their current POS vendor for assistance, but none of the answers seemed robust enough for a growing business.&nbsp; <\/p>\n\n\n\n<p class=\"has-text-align-left\">After twenty-plus years of experience in the gift and loyalty market, Givex had long established itself as a leader in stored value technology. Our demonstrated ability to manage large-scale installations for some of the world&#8217;s biggest coffee brands caught the stakeholders&#8217; attention, which led them to procure our services.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solutions and Benefits <\/h2>\n\n\n\n<p>First on the agenda for Foodco and Givex was to plan the strategic rollout of the gift card program for 300+ Muffin Break and Jamaica Blue locations. A phased rollout approach reduced risk and allowed the product teams to plan and execute the large project.&nbsp;<br><br>Incorporating a digital card program has been successful for Foodco\u2019s Franchise Partners, with an uptick in sales realised. Unlike the previous legacy program, digital gift cards are easy to track, acquire, redeem, and distribute, making them a convenient solution for franchisees and customers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSince beginning our partnership with Givex, to date Foodco has issued over 20,000 gift cards. We continue to expand the network of locations participating in the Gift Card program and we can see great opportunities for ongoing\/long term partnerships, especially within the education and volunteer sectors.\u201d<\/p>\n<cite>Katie Mureau, Muffin Break Customer Communications Manager<\/cite><\/blockquote>\n\n\n\n<p>Givex provided an agile and fully supported API for Task Retail, the client&#8217;s existing POS provider. Certifying to the Givex host has increased the functionality of the POS and helped Foodco avoid the costs of upgrading its hardware. The integration allows them to process the following gift card transactions on Task:&nbsp; Activation \u2022 Secure Redemption \u2022 Increment \u2022 Cancel \u2022 Secure Balance \u2022 Reversal. <\/p>\n\n\n\n<p>Expanding the gift card program to an omni-channel platform was a priority for the client. Givex obliged by developing two new websites: (B2B) corporate and (B2C) consumer sites. Omni-channel marketing introduces their brands to a broader audience and allows them to promote both physical and E-gift cards.<\/p>\n\n\n\n<p>A much-needed feature in the highly competitive coffee industry is the ability to capture customer data. Givex equipped their website with an online card registration page where customers can manage their gift cards, check balances, and provide personal information. Foodco can use the data to engage with their customers and promote their brands through strategic marketing campaigns.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Financial reconciliation at an enterprise scale is complex and often involves manual input from your team. To help streamline the process, Givex created an automated ACH settlement program directly integrated into Foodco&#8217;s existing centralized bank account. Gift card settlement is automated and conducted at a pre-determined time each day based on the clients&#8217; requirements. Givex generated reports provide stakeholders with a transparent view of the daily transactions processed between franchise locations.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Givex deliverables were implemented on time and on budget throughout the process to meet our clients&#8217; expectations. As Foodco continues to grow, Givex will be there with them to support the efficient setup of new outlets. We will continue to help them develop and expand the program functionality to more brands and countries.<strong><\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBy assisting us with launching our national gift card offering, Givex has been a highly valued and appreciated partner since the beginning. Our new gift cards have made life for both the franchise partner and customer simple. Easy to purchase, easy to redeem. Additionally, it allowed us to expand our offering, strengthened our buyer behaviour and brand loyalty and ultimately, increase profits for our franchise partners.\u201d<\/p>\n<cite>Katie Mureau, Muffin Break Customer Communications Manager<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge Foodco Group operated a paper voucher system for many years, but as the business scaled, the administrative and general management of the legacy voucher program became an ongoing challenge. One of the disadvantages of paper vouchers is that they&#8217;re not digital, so tracking usage is often problematic for businesses. In many cases, it&#8217;s [&hellip;]<\/p>\n","protected":false},"featured_media":31982,"parent":0,"template":"","product":[31],"class_list":["post-31980","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","product-gift-card-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Foodco Group Experiences Uptick in Digital Card SalesShift4<\/title>\n<meta name=\"description\" content=\"The Challenge Foodco Group operated a paper voucher system for many years, but as the business scaled, the administrative and general management of the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.givex.com\/en-asia\/casestudy\/foodco-group-experiences-uptick-in-digital-card-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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