Integrations with multiple POS environments - Givex integrated to all POS systems and provided standalone, multi-application terminals to any franchisees that needed them.
Fund settlement between franchisees – Givex set up a daily Automated Clearing House (ACH) service to move funds between franchisees on a daily basis to settle gift card transactions. Gift cards can be redeemed at any franchisee location.
Dynamic Currency Conversion – Givex provides dynamic currency conversion using exchange rates updated on a daily basis, enabling cards sold in one country to be redeemed in another. When a transaction occurs, gift card balances are updated in the relevant currency in real time.
Coupon Promotions - To help market the new program, preloaded $1 gift cards were distributed to consumers to give them $1 off their next purchase. This familarized the public with Wendy's gift cards. Once consumers had used the coupons, purchasing and topping up gift cards looked easy and practical.