Baja Fresh and Givex Join No Kid Hungry to Fight Childhood Hunger for Second Year

IRVINE, CALIFORNIA - August 18, 2015 - 
Baja Fresh, the fast-casual fresh Mexican chain, announced today that it has partnered with No Kid Hungry for a second year to support its work to end childhood hunger in America.

One in five children in this country struggles with hunger. Hunger not only impacts a child’s health but also results in poorer academic performance and can ultimately have a lifelong effect on future development and success. No Kid Hungry is ending childhood hunger by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget.

From August 17th to October 18th, Baja Fresh Mexican Grill, the quick-casual fresh Mexican chain, is donating 20 percent of all proceeds from the sale of its new Baja Fresh No Kid Hungry gift cards to No Kid Hungry®, while Givex is contributing the technology for the gift card program. In addition to our gift card promotion, we are also urging our fans to donate directly to No Kid Hungry. Just $1 can help feed a child in need up to 10 healthy meals*, so every contribution can make a big difference. To learn more about how you can help click here.

“Helping end childhood hunger in America is a cause that resonates strongly with us,” says Charles Rink, President and CEO, Baja Fresh. “Our No Kid Hungry gift cards provide a convenient way for our guests to contribute to Share our Strength’s programs and raise awareness in our communities. Our partnership with Givex allows for a seamless process for our operators to participate in supporting Share our Strength.”

*This amount is based on the individual experiences of grant recipients. Contributions will be used to reach the highest number of children facing hunger in America. Share Our Strength is a non-profit 501(c)3 organization.

About Baja Fresh

Baja Fresh serves bold, fresh Mexican flavors for lunch, dinner, dine-in or take-out, all in a spacious and contemporary environment. All entrées are made with fresh never frozen, all natural, hormone free, fire-grilled, chicken, steak, line caught seafood and slow roasted pork. Don’t forget the handmade guacamole and salsa bar hosting 6 salsas made fresh every day, all day. Founded in 1990 and headquartered in Irvine, Calif., Baja Fresh operates or franchises 165 restaurants in 26 states as well as restaurants in Dubai and Singapore. To learn more about Baja Fresh visit


About No Kid Hungry

No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget. Dine Out for No Kid Hungry is the largest restaurant-led fundraiser in the country. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.

Baja Fresh
Jennifer Floyd
Sr. Marketing Coordinator
949-270-8900 x2328
Contact Givex:
Bryan Wang
Director, Marketing
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