4 Lessons from the Starbucks Rewards Program Changes

4 Lessons from the Starbucks Loyalty Program Changes
Posted in Loyalty 
| March 4, 2016
| by Bryan Wang

The Starbucks loyalty program is incredibly popular (with 11.1 million active program members as of January 2016), and it’s frequently referenced as the mobile payments success story for brands (the mobile ordering app accounts for 6 million orders a month). 

Based on the program’s success and popularity, it came as quite a surprise when the multi-billion dollar coffee chain announced sweeping changes to its widely acclaimed My Starbucks Rewards loyalty program. 

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