What Your Bar Needs to Succeed

Bartender serves a customer
Posted in Point of Sale 
| November 18, 2015
| by Bryan Wang

So you’ve taken the plunge or are about to. You are about to become or already are a bar owner. You have that great location and space and are ready to serve eager patrons. 

But do you really know what it takes to succeed as a bar owner and operator? There are many courses for would-be bartenders but less for bar owners. 

Here we go over what you should watch out for in order to run your own bar and maybe even see it grow to multiple locations.

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2015 Holiday Shopping Trends - How Your Customers Will Be Shopping This Year

Mother and daughter holding wrapped presents and doing their holiday shopping
Posted in Gift Cards Loyalty 
| November 12, 2015
| by Bryan Wang

With omni-channel shopping, competition from online retailers and an increased emphasis on saving, attracting holiday shoppers is more complex than ever. 

Here are predicted trends for 2015 holiday shopping based on how consumers behaved in past years. These are the ways in which consumers will most likely interact with your brand this holiday shopping season!

Use these insights to shape your holiday retailing strategy this year!

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What Your Brand Marketing Strategy May Be Missing

Several marketers gathered around a table discussing plans
Posted in Loyalty 
| November 5, 2015
| by Bryan Wang

The only constant in marketing is that change is constant. 

With new techniques, trends, tools and best practices always emerging it is important for a brand marketer to stay on top of the latest developments. Remember audience preferences are always evolving. 

With 2016 on the horizon your company marketing team may be gearing up to renew and re-jig the corporate marketing strategy.

It’s important to focus on content marketing as a part of your brand marketing strategy as the creation of content has proven to be effective in driving purchases. In fact 53% of customers are more willing to a buy a product if they find it via an online article. Content marketing has also been show to have triple the return on investment versus paid search.

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