Millennial consumers, born between 1980 and 2000 and raised on the Internet and mobile devices, are seen to be tech-savvy and are known to be trend-setters in all industries from fashion to technology to food. Having come of age in an uncertain economic age they are also cost-conscious and usually have heavy student loans, get lower salaries than baby boomers and other previous generations. There are also high-unemployment rates among millennials.
With 80 million millennials in the United States alone, they are a sizable chunk of all consumers. They also have $200 billion in annual buying power, despite their economic and financial troubles.
Brands, big and small, are scrambling to get them to buy with them and even retain their loyalty.
Here we outline some effective ideas for getting millennials consumers to shop with your brand.
Summer is just coming to an end and the holiday season will soon be upon us.
Whether you’re a small, medium or large business now is the time to start thinking about your 2015 holiday season gift card program – both plastic and e-gift card.
Givex can now provide airlines with gift card programs via partnership with UATP.
It’s already time to think about 2016. Especially if you’re thinking of redesigning your brand’s website or just implementing a few tweaks.
Here are some key web design trends – some new and some a continuation from 2015.
Content marketing is defined as the creation and distribution of valuable, relevant, and consistent content to drive profitable customer action and to attract and retain target audiences. It is used in the context of a strategic marketing approach.
Still unclear as to what content marketing is?
Givex is always thinking of new and innovative ways to serve you, our client, better. From free software upgrades to our Vexilor POS to easy-to-understand reports on gift cards and loyalty programs, Givex provides a proven platform through which you can manage your business.
Here’s what omnichannel loyalty is and why it matters for your business:
Definition – Your customers now expect you to know who they are, what they have purchased and their preferred methods of interacting with you, while at the same time not wanting your business to compromise their security or privacy.
Omnichannel loyalty programs address this expectation as they deliver engagement via multiple channels to meet the needs of each customer via their individual preferences. Whether via print, online, broadcast, retail Point-of-Sale (POS), direct mail or social media the effective omnichannel loyalty program engages the consumer with the correct message at the correct time via the correct channel. With omnichannel loyalty your organization aims to implement ongoing campaigns that speak to each customer and engage them with your brand.