“Big Data” is on every business’s agenda.
While maybe not understanding what it means or how to harness it “Big Data” seems to be the buzz word on everyone’s lips.
However before they start tackling “Big Data” businesses need to focus on the valuable information which can be mined from their POS, CRM and other programs.
Businesses need a method or process by which to grow and nurture this data so that it serves their needs. This is called dataculture.
‘I already have customers. Why should I bother with a loyalty program?’ you may be thinking.
Beyond offering your customers an incentive to return to your locations to make repeat purchases, there are a lot of reasons why you should implement a loyalty program and make sure your POS is integrated to process loyalty programs.
The current state of the marketplace warrants the need for obtaining and retaining customer loyalty; in today’s environment customers are more demanding, competition is more intense and it is increasingly difficult to differentiate businesses from one another.
In this context businesses should aim to; focus on their best customers, optimize the profit made from them and increase the period in which they remain customers.
Loyalty programs obviously help you with this. But they also help you with profitability and aid your bottom line.
In today’s social media savvy and hyper connected world marketing is more important than ever. Every large organization should have a marketing department staffed with marketing pros ready to get your message out there and help you sell your product or service.
It is also important for company management to keep marketing considerations in mind when making key decisions and to have a general understanding and know-how of marketing principles. With marketing constantly changing however it can be tough to ascertain what is important, when.
Here we have outlined the top marketing trends on the horizon for 2015. Stay abreast of these marketing developments to stay ahead of competition and keep up with consumers’ wants and expectations.
You may be comfortable with your existing Point-of-Sale (POS) system. But take a moment and look at the current POS environment. You will see around you a change, a shift. Cumbersome legacy POS systems are quickly being replaced by savvy businesses and business owners who have caught on to the fact that better, more efficient POS systems can make their lives easier and even contribute to higher profits.
It is important to not be static and left behind when competitors are rushing to update their POS systems and benefit from their many advanced features.