A simple yet very powerful and fast growing tool that can lead to greater profits for you the team, venue or concessionaire are stored value tickets.
What are they?
Sometimes referred to as “Loaded Tickets” stored value tickets allow teams, venues or stadiums to load money directly onto a fan’s ticket. This can then be used as a form of payment at merchants or concessions throughout the venue.
They are also a great way to drive enhanced fan experience. Below we outline ways in which stored value tickets can help you impress fans and generate profit!
Consumers are now, in 2015, more informed, mobile and socially- connected than ever.
In 2014 actual store visits declined by 14.6 percent and data suggests that those who did go to stores research their purchases heavily online first before visiting a brick and mortar location. In 2013 online orders increased 63% during the holiday season compared to the previous year, with 20% of holiday sales and 25% of Thanksgiving and Black Friday sales made on mobile devices.
So what do these stats mean?
They tell us that consumers are tech savvy and that they are researching, browsing and transacting while on the go, using the web to become experts on their purchases and no longer relying on merchants to provide them with product info. These stats also point to the increasing trend of retailers becoming more advanced and sophisticated in how they predict and manage inventory and integrate their physical, virtual and mobile selling or their omni-channel shopping services.
You may already have a large customer base but want it to grow.
Creating a new radio ad or starting a new sale maybe some traditional ways to go about doing this. However there are newer tricks to encourage that new potential customer to come to your location or visit your website and make a purchase.
Here are some surprising ways to get that new customer that you should try out!
Vexilor POS is in the news!
Based on a review of tablet POS systems at the National Retail Federation Show in New York, Computer Dealer News concluded that POS from Toshiba, Microsoft and Givex are helping retailers with the critical Omnichannel trend.
It may be time to re-think your POS. Why?
Because your POS is your hardworking partner and you didn’t even know it.
Instead of seeing your POS as a piece of equipment that processes sales think of your POS as a partner in your continued success, one that should be helping you in every part of your business functions.
If your POS only processes transactions and nothing else your company could be missing out on valuable opportunities to increase operational efficiencies.
POS systems have evolved, as have their capabilities and uses. The savvy business needs to know about and capitalize on these new POS innovations.
By ignoring the latest POS advancements, businesses harm their operations in the key areas of labor and inventory
Let’s start with some facts.
A recent McKinsey Global Institute report revealed that data driven decisions result in 23 times greater likelihood of customer acquisition, 6 times greater likelihood of customer retention and 19 times greater likelihood of profitability.
It is evident that data is important. It is important for your company’s profits and for its brand image.
But what type of data? Recent emphasis has been on the importance of big data which is defined as ‘extremely large sets of data’. But big data is worthless to you until it is turned into actionable data. In order to get the true benefits of big data companies needs to get insights out of the data which inform actions and desired outcomes. In short its needs to become actionable data to be useful to your company. One approach to dealing with big data is Dataculture, the cultivation and development of data and technology in ways to ensure that it is useful for you.
But what does this have to do with your POS?
What do you have in your business’s marketing tool box? Is it full? Or is it empty, devoid of the marketing capabilities you need to attract customers?
Data driven marketing should be employed by every merchant and company to directly target the right audience and speak to their potential customers using the right information and language. With marketing tools embedded right into your POS this capability is right at your fingertips
The right POS is your own dedicated marketer, a crucial member of your marketing team providing you with the ability to stimulate purchase and garner customer loyalty. It gives you the capability to attract and retain customers if it comes equipped with the right functionalities. Your POS should provide you with the right marketing tools.