The Starbucks loyalty program is incredibly popular (with 11.1 million active program members as of January 2016), and it’s frequently referenced as the mobile payments success story for brands (the mobile ordering app accounts for 6 million orders a month).
Based on the program’s success and popularity, it came as quite a surprise when the multi-billion dollar coffee chain announced sweeping changes to its widely acclaimed My Starbucks Rewards loyalty program.
As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest.
With omni-channel shopping, competition from online retailers and an increased emphasis on saving, attracting holiday shoppers is more complex than ever.
Here are predicted trends for 2015 holiday shopping based on how consumers behaved in past years. These are the ways in which consumers will most likely interact with your brand this holiday shopping season!
Use these insights to shape your holiday retailing strategy this year!
The only constant in marketing is that change is constant.
With new techniques, trends, tools and best practices always emerging it is important for a brand marketer to stay on top of the latest developments. Remember audience preferences are always evolving.
With 2016 on the horizon your company marketing team may be gearing up to renew and re-jig the corporate marketing strategy.
It’s important to focus on content marketing as a part of your brand marketing strategy as the creation of content has proven to be effective in driving purchases. In fact 53% of customers are more willing to a buy a product if they find it via an online article. Content marketing has also been show to have triple the return on investment versus paid search.
Hotel guests and business and leisure travelers alike are continually on the lookout for excellent service, amenities and experiences from their hotel of choice. For the modern traveler hotel loyalty programs have very much become part of this desire, with specialized offers, membership perks and VIP treatment all being sought after by potential guests.
A hotel loyalty program can benefit you the hotelier as well. In fact hotel loyalty programs can be very effective in attracting customers and encouraging them to become repeat, loyal customers.
Your brand may be thinking it is time to launch your very own native app. After-all every consumer seems to be on their apps via their smartphones and you want to get in on this popular trend.
A native mobile app is installed on the device (i.e. smartphone or tablet) itself with access to its features and functions. It is built using the device’s native programming language and only run on their designated platform. As such Android apps can’t run on iOS, iOS apps can’t run on Windows etc. Native apps are downloaded via their platform’s marketplace/app store.
Remember you have options – you can also choose to develop a mobile web app (which run in the device’s browser and operate across all platforms) or a hybrid app (a cross between native apps and mobile apps – it is a mobile web app wrapper in a platform-specific shell).
Consumer preferences and wants in regards to their restaurant dining options have gone through a significant transformation. These changing preferences have impacted food culture in such a way that the wise restaurateur has to re-assess how their brand is being presented to the world as well as re-evaluate their menu items.
Here we go over the current trends in the food world and link them to what you can do to attract customers and patrons to your establishment.
Consider these tips in your next strategy meeting.
Millennial consumers, born between 1980 and 2000 and raised on the Internet and mobile devices, are seen to be tech-savvy and are known to be trend-setters in all industries from fashion to technology to food. Having come of age in an uncertain economic age they are also cost-conscious and usually have heavy student loans, get lower salaries than baby boomers and other previous generations. There are also high-unemployment rates among millennials.
With 80 million millennials in the United States alone, they are a sizable chunk of all consumers. They also have $200 billion in annual buying power, despite their economic and financial troubles.
Brands, big and small, are scrambling to get them to buy with them and even retain their loyalty.
Here we outline some effective ideas for getting millennials consumers to shop with your brand.
It’s already time to think about 2016. Especially if you’re thinking of redesigning your brand’s website or just implementing a few tweaks.
Here are some key web design trends – some new and some a continuation from 2015.
Content marketing is defined as the creation and distribution of valuable, relevant, and consistent content to drive profitable customer action and to attract and retain target audiences. It is used in the context of a strategic marketing approach.
Still unclear as to what content marketing is?
Here’s what omnichannel loyalty is and why it matters for your business:
Definition – Your customers now expect you to know who they are, what they have purchased and their preferred methods of interacting with you, while at the same time not wanting your business to compromise their security or privacy.
Omnichannel loyalty programs address this expectation as they deliver engagement via multiple channels to meet the needs of each customer via their individual preferences. Whether via print, online, broadcast, retail Point-of-Sale (POS), direct mail or social media the effective omnichannel loyalty program engages the consumer with the correct message at the correct time via the correct channel. With omnichannel loyalty your organization aims to implement ongoing campaigns that speak to each customer and engage them with your brand.
You have a loyalty program. What’s next?
With 83 percent of consumers saying they belong to at least one loyalty program it is important to make sure your loyalty program stands out from the crowd. In the United States of America alone consumers have 29 loyalty program memberships per household.
As such you may be wondering how to jazz up your loyalty program or may be looking for the best implementation techniques.
You’ve signed up to attend a really promising or even famous trade show. You’ve got your business cards ready and the date marked.
But it’s not enough to just show up.
To get the most out of the trade show experience for yourself, your company and even your personal brand you have to try and stand out from the crowd and employ some effective trade show optimization strategies.
You have started a loyalty program. Now what?
Whether you are a big, medium or small business opting to implement a loyalty program was a very good decision to make. According to a new survey enrollment levels for consumer loyalty programs are at an all-time high. A third of those surveyed revealed that they were loyal to a brand because of its loyalty program, while 70% stated that they modified when and where they shopped according to the potential points they could earn.
Now you may be wondering what strategy to follow to see the maximum amount of benefit to your brand and foster coveted brand loyalty. There are certain key points to consider and know when pursuing increased effectiveness of a loyalty program.
‘I already have customers. Why should I bother with a loyalty program?’ you may be thinking.
Beyond offering your customers an incentive to return to your locations to make repeat purchases, there are a lot of reasons why you should implement a loyalty program and make sure your POS is integrated to process loyalty programs.
The current state of the marketplace warrants the need for obtaining and retaining customer loyalty; in today’s environment customers are more demanding, competition is more intense and it is increasingly difficult to differentiate businesses from one another.
In this context businesses should aim to; focus on their best customers, optimize the profit made from them and increase the period in which they remain customers.
Loyalty programs obviously help you with this. But they also help you with profitability and aid your bottom line.
Consumers are now, in 2015, more informed, mobile and socially- connected than ever.
In 2014 actual store visits declined by 14.6 percent and data suggests that those who did go to stores research their purchases heavily online first before visiting a brick and mortar location. In 2013 online orders increased 63% during the holiday season compared to the previous year, with 20% of holiday sales and 25% of Thanksgiving and Black Friday sales made on mobile devices.
So what do these stats mean?
They tell us that consumers are tech savvy and that they are researching, browsing and transacting while on the go, using the web to become experts on their purchases and no longer relying on merchants to provide them with product info. These stats also point to the increasing trend of retailers becoming more advanced and sophisticated in how they predict and manage inventory and integrate their physical, virtual and mobile selling or their omni-channel shopping services.
You may already have a large customer base but want it to grow.
Creating a new radio ad or starting a new sale maybe some traditional ways to go about doing this. However there are newer tricks to encourage that new potential customer to come to your location or visit your website and make a purchase.
Here are some surprising ways to get that new customer that you should try out!
What do you have in your business’s marketing tool box? Is it full? Or is it empty, devoid of the marketing capabilities you need to attract customers?
Data driven marketing should be employed by every merchant and company to directly target the right audience and speak to their potential customers using the right information and language. With marketing tools embedded right into your POS this capability is right at your fingertips
The right POS is your own dedicated marketer, a crucial member of your marketing team providing you with the ability to stimulate purchase and garner customer loyalty. It gives you the capability to attract and retain customers if it comes equipped with the right functionalities. Your POS should provide you with the right marketing tools.