As customers become increasingly indifferent to offers and traditional marketing from brands, businesses are increasingly adding features of gamification into loyalty programs and promotions to generate interest.
The rate of technological change is even more daunting than ever and has even greater repercussions on the way businesses operate and interact with their customers. With each year comes a host of new services, new tools, and new disruptions to the market. With our experience helping translate technology into practical business solutions, here are our predictions for how new technology will shape 2016 for enterprise.
Right now, mobile payments account for $50 billion in sales, compared to $2.7 trillion for credit card payments - However, projections by payment processor Worldpay indicate that by 2019 the situation will have reversed.
With so many competing mobile payment options, many businesses are weighing the same decision and trying to decide where to place their bets – so we’ve taken a snapshot of what you need to know about the different mobile payment options as they evolve:
It’s time to re-think, re-conceptualize and re-launch your coupon program.
Coupons aren’t about paper cut-outs from flyers anymore. They’ve gone digital and social, with measurable results and important customer data attached.
In fact a recent study revealed that 73% of American women have printed out a coupon from a website and 53% of consumers have used discount deals sites like Groupon and LivingSocial. Coupons in general are still very popular one study reporting that 93% of Americans use coupons and spend on average of 2 hours a week looking for deals online.
With omni-channel shopping, competition from online retailers and an increased emphasis on saving, attracting holiday shoppers is more complex than ever.
Here are predicted trends for 2015 holiday shopping based on how consumers behaved in past years. These are the ways in which consumers will most likely interact with your brand this holiday shopping season!
Use these insights to shape your holiday retailing strategy this year!
Black Friday and by extension Cyber Monday are important opportunities to grow sales.
But with the changing retail landscape where omnichannel and online shopping have seemingly taken over you may be wondering how to approach the Black Friday/Cyber Monday shopping events.
Read on to learn about the latest trends and developments in the world of Black Friday and Cyber Monday retailing!
Millennial consumers, born between 1980 and 2000 and raised on the Internet and mobile devices, are seen to be tech-savvy and are known to be trend-setters in all industries from fashion to technology to food. Having come of age in an uncertain economic age they are also cost-conscious and usually have heavy student loans, get lower salaries than baby boomers and other previous generations. There are also high-unemployment rates among millennials.
With 80 million millennials in the United States alone, they are a sizable chunk of all consumers. They also have $200 billion in annual buying power, despite their economic and financial troubles.
Brands, big and small, are scrambling to get them to buy with them and even retain their loyalty.
Here we outline some effective ideas for getting millennials consumers to shop with your brand.
Summer is just coming to an end and the holiday season will soon be upon us.
Whether you’re a small, medium or large business now is the time to start thinking about your 2015 holiday season gift card program – both plastic and e-gift card.
Ready, set, go!
You’re almost ready to enter the world of social media. Or you may be revamping your existing social media presence. You have dreams of the droves of people eagerly lining up for a table outside your locations and fantasies about the food fans you’ll amass through your social media marketing efforts.
This is a good idea as even the perfect locations, well-trained staff and carefully curated menu can let you down without the proper marketing plan. More fundamentally, think of social media as another key way to reinforce any overall marketing message you have.
Every decision matters, especially when you are a small business owner. Who to hire, what marketing strategy to deploy, what location to choose to name a few, all have an important impact on your potential for future success. You want to maximize your chances of making a profit so you can build a thriving business. But even with the perfect location, great website, trendy Facebook page etc. in place are you truly ready to maximize the chances of making sales?
If you want increased profit then you really need a gift card program. Getting a gift card program is in fact instant and easy. If you do not know this then you may be missing out on the substantial business that gift cards generate.
With mobile payments, Apple Pay and Bitcoin being hot topics of discussion both online and offline, the present and future of payments is getting ever more attention and interest. The global payments industry is one that is innovating, evolving and adapting at a rapid pace.
Here we go through the top payment industry trends for 2015 so far.
As a merchant you may have implemented a plastic gift card program and are now hearing about the popularity of e-gift cards as well. Do not think that your plastic gift card program is archaic or out of style. Instead note that an e-gift card program can enhance and work well with the plastic gift card program you already have in place.
Here we go over how both types of gift card programs differ and compare and contrast the two, helping you stay informed on the differences and benefits between the two.
It is increasingly prevalent these days to see a shopper purposefully enter your store, pick up your product, examine it and then leave.
Odds are that this shopper wanted to check out a product in person before buying it online most likely with a competitor. This is called show-rooming – when a consumer visits a store to look at the physical product and then buys that same product for a cheaper price online from another merchant. 41% of those who showroom buy from a competitor.
In fact 50% of male consumers and 42% of female consumers who showroom are members of Amazon Prime. Brick-and-mortar stores have in recent years seen a sharp decline in sales due to the rise of online shopping and show-rooming. In fact 81% of smartphone users use their phones while in the store.
You’ve signed up to attend a really promising or even famous trade show. You’ve got your business cards ready and the date marked.
But it’s not enough to just show up.
To get the most out of the trade show experience for yourself, your company and even your personal brand you have to try and stand out from the crowd and employ some effective trade show optimization strategies.
Don’t forget to call Mom.
On Mother’s Day a phone call is the most popular form of communication with Mothers, with 43% calling on that day.
But what about the all important gift? The one that says, ‘I love and appreciate you’. Not only to Mom, but to Dad too on Father’s Day?
Perhaps surprisingly the most popular gift option for Mothers is not a spa day or flowers. It is gift cards with 19% of respondents in a survey stating that they would prefer to receive gift cards on Mother’s Day. Similarly gift cards were top in what Fathers want for their Father’s Day gift as well. Gift cards topped Dads’ list of Father’s Day wants as well, with 17% stating they wanted gift cards.
You’ve read all about how booming gift cards sales are, a $100 billion business, and seen the numbers that attest to gift cards’ popularity with consumers.
But you’re still not convinced to offer them to your customers yet.
You may be wondering if your gift card program will be successful.
Looking at the findings of a *gift card survey there are some facts that can tell you why and when and with who your gift card program will be successful.
Consumers are now, in 2015, more informed, mobile and socially- connected than ever.
In 2014 actual store visits declined by 14.6 percent and data suggests that those who did go to stores research their purchases heavily online first before visiting a brick and mortar location. In 2013 online orders increased 63% during the holiday season compared to the previous year, with 20% of holiday sales and 25% of Thanksgiving and Black Friday sales made on mobile devices.
So what do these stats mean?
They tell us that consumers are tech savvy and that they are researching, browsing and transacting while on the go, using the web to become experts on their purchases and no longer relying on merchants to provide them with product info. These stats also point to the increasing trend of retailers becoming more advanced and sophisticated in how they predict and manage inventory and integrate their physical, virtual and mobile selling or their omni-channel shopping services.
You may already have a large customer base but want it to grow.
Creating a new radio ad or starting a new sale maybe some traditional ways to go about doing this. However there are newer tricks to encourage that new potential customer to come to your location or visit your website and make a purchase.
Here are some surprising ways to get that new customer that you should try out!
What do you have in your business’s marketing tool box? Is it full? Or is it empty, devoid of the marketing capabilities you need to attract customers?
Data driven marketing should be employed by every merchant and company to directly target the right audience and speak to their potential customers using the right information and language. With marketing tools embedded right into your POS this capability is right at your fingertips
The right POS is your own dedicated marketer, a crucial member of your marketing team providing you with the ability to stimulate purchase and garner customer loyalty. It gives you the capability to attract and retain customers if it comes equipped with the right functionalities. Your POS should provide you with the right marketing tools.