More than 174,000 cards issued by the previous provider were in the hands of consumers across Sweden, UK, Finland and Norway. Clas Ohlson could neither reissue all the outstanding cards nor invalidate them.The transition would have to be seamless for cardholders. Givex imported all active card numbers (including card balances, and expiry dates) from the previous provider. In addition to supporting all previous functionality (4 different card types, expiry dates) Givex also enabled Clas Ohlson and its cardholders to take advantage of new Givex features (cross-currency redemption, card grouping)
Dynamic Currency Conversion
Gift cards had to be usable across the 4 countries and their respective currencies. Clas Ohlson also wanted the ability to set its own currency exchange rates. Givex rolled out Dynamic Currency Conversion across the 4 countries. A gift card could be sold in any country and its balance would be in that currency. If the gift card was used in another country, the transaction would be processed in the local currency. Conversion would be in real-time, using the daily exchange rate. Givex developed a new service, integrating directly with Clas Ohlson to update the exchange rates on a daily basis to match the rates on their system.
4 Different Card Types
Clas Ohlson ran 4 different types of programs using its existing provider (Gift cards, Store credit cards, Refund cards, 3rd Party E-cards). These would need to be transitioned seamlessly to Givex. Givex generated card numbers in different number formats for each of the 4 card types. At the POS level, Givex used this to distinguish between the various programs, enabling or disabling different functions, and tracking transactions separately for reporting purposes. Givex’s flexible numbering format supports Clas Ohlson’s existing card types and allows it to add new card types in future without having to register for new Issuer Identification Numbers (IIN).
Bulk Activation for B2B Sales
Clas Ohlson sold gift cards in bulk to a corporate client to use as prizes in a lottery. The gift card provider would need to make this bulk B2B program easy to manage and administer. Givex produced 40,000 cards for this program. Clas Ohlson head office staff used the Givex online administrative portal to activate the cards individually or in bulk as needed and fulfilled the orders themselves
Swedish was the main business language for Clas Ohlson. Givex added Swedish to its list of languages for the Givex API and online balance check service.