Reading Cinemas Case Study - Givex

How we helped Reading Cinemas

  • Introduced online and B2C gift card sales
  • Online and B2C card fulfillment
  • Provided Reading Cinemas with traceable voucher program, reducing fraud
  • Gift card integration with existing POS


The Challenge

Reading Cinemas, the owner and operator of 20 cinemas in Australia and 7 in New Zealand, needed to rejuvenate their CineMoney Voucher program and wanted to implement a plastic and e-gift card program. Previously, CineMoney vouchers were pre-generated, and Reading Cinemas’ POS was unable to validate voucher purchases or redemptions in real-time, resulting in fraud. Reading Cinema also needed a gift card program that was fully integrated with its existing POS.

Our Solution

Working with Reading Cinemas and their POS provider, Givex worked to create a fully integrated gift card program usable in all Australian and New Zealand locations. Through an integration with Reading Cinema's POS, Givex now powers their gift card program, allowing plastic and e-gift cards to be bought online through the Givex custom-branded Customer WebSuite. Gift cards are also displayed in-theater. Reading Cinema tickets are now gift-able, adding another revenue source for Reading Cinema.

In addition Givex reinvented the existing CineMoney program, providing Reading Cinemas with real-time validation of CineMoney vouchers. Reading Cinemas can now display the vouchers in their theater locations without worry of theft or fraud as the vouchers have no value until activated and validated through the Givex system.

Service, knowledge, and ease of working with Givex has been exemplary. Givex has always been quick to be available, and happy to work towards solutions that fit our business. Givex kept us in the loop at all stages of development and implementation, and we were grateful for their dedication in rolling out our program

General Manger of Cinema, Reading Cinemas

The Results

Reading Cinemas experienced limitations from their previous POS provider, and Givex was willing to work with both parties to resolve the issues to ensure Reading Cinemas’ needs were met.  Givex was able to deliver the CineMoney and gift card programs, and continues to support both programs with an exceptional level of service.

Customer feedback for the CineMoney program has been great, and according to Reading Cinemas, the new vouchers present better than their previous options. Reading Cinemas has noticed an increase in gift card and CineMoney sales and through the programs has been able to achieve incremental growth.

In addition to the CineMoney and gift card programs, Givex also provides Reading Cinemas with its Online and B2C Sales of gift cards, as well as store and B2C card fulfillment. Reading Cinemas' confidence in Givex stemmed from the professionalism, high level support, and ability to deal with complex challenges Givex demonstrated while implementing the gift and CineMoney programs.
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